SUCCESS STORY
How an Educational Game Publisher
Saved Time, Earned Higher eCPM, and Complied with COPPA All at Once
60+ Game Apps Released
50M Downloads Total
75K Daily Downloads
www.edujoy.es
Top Game Apps
Educational Games for Kids
Dentist Games for Kids
Word Search Games
Memory Training
Baby Musical Instruments
Created by a parent for parents, Edujoy was
founded by Alberto Iglesias after a difficult
time finding educational games in the
market that were both high quality and fun
for his son. Alberto decided to take matters
into his own hands and started creating
kids games that met his vision. Since then,
Edujoy has released over 60 mobile
educational games with total downloads
nearing 50 million worldwide.
“Appodeal saves us a lot of time configuring our
monetization stuff. In minutes, we were able to
monetize better and only with a few clicks.”
Alberto Iglesias
Founder of Edujoy
Monetization Strategy
Edujoy monetizes its apps using a hybrid strategy of serving
well-integrated ads in its games while giving parents the option
to remove ads through in-app purchases.
To provide the optimal user experience for his young users,
Alberto opted to serve only interstitial and video format ads in
carefully selected placements. Knowing his users, formats like
banners are not served to prevent accidental taps, which could
lead the young users to leave the game.
Based on the high retention of its users and strong revenue
mix, Edujoy’s monetization strategy demonstrates itself to be a
winning formula.
The Challenge
Managing one successful app is hard enough, let alone 60
apps that monetize around the world. Working with previous
popular ad providers, Alberto thought not only were the ad
providers not earning the highest eCPM possible in every
regions of the world, they were also taking time away from
what Alberto loves doing - creating games.
On top of that, because Edujoy’s games are meant for children
under 13 years of age, they must comply with the Children's
Online Privacy Protection Rule (COPPA).
The Solution
Through Appodeal, Alberto found a solution that met all of his needs.
“We have tried different mediation tools and Appodeal
offers the best dashboard and the best user
experience. We love to create games and managing ad mediation
stuff is not the most interesting part of our task list.
Appodeal helps us a lot to make this easier. The tool is clean, easy to use, and has all the options
we need to serve ads easily, at the right moment and
to the right people in all cases.”
Alberto also needs not to worry about meeting COPPA compliance
and dealing with complaints from parents about inappropriate ads.
Appodeal offers an easy configuration to serve ads only through
COPPA compliant ad networks and a one-click options to filter
mature ad content.
Ad Networks Selected Through Appodeal
AdColony
AppLovin
AdMob
Unity Ads
Vungle
Chartboost
Ad Formats Integrated Through Appodeal
Interstitials
Videos
The Results
More Time Creating Games
Increased eCPM
COPPA Compliance
Minutes after integration, Appodeal already started working in
Edujoy’s games.
Thanks to Appodeal’s innovative dynamic price-floor
insertions and flat waterfall bidding model, Alberto saw his
ad revenue increased immediately all around the world,
compared to his previous ad providers. Two of his top
performing ad networks consistently average at $10 eCPM
in the US.
Now Alberto no longer needs to take time to manage all of
the different ad networks. With Appodeal handling all aspects
of his app monetization, Alberto can continue to focus on
growing and retaining his user base and, more importantly,
doing what he loves - bringing education and joy to kids and
parents alike through his games.
Educational Games for Kids
Best Part About Using Appodeal
“Appodeal helps to serve the
right ad to the right person — a MUST for our educational
games.”
Are You Ready to Earn the Highest Ad Revenue Ever for Your App Too?
Get Started at www.appodeal.com or Reach Us at [email protected]