I-Behavior Introduces New Consumer Models
CHANGING THE LANDSCAPE FOR CUSTOMER PROSPECTING
If you are like most companies, you are in a continual search for that desirable
yet intangible audience: high-value interested consumers. I-Behavior has
brought to market a series of new models that will enable you to acquire a
specific type of customer. The net result will be a dramatic improvement in
customer acquisition for your organization.
REACH YOUR MOST RESPONSIVE CUSTOMER
It’s not just about getting more customers. The real art is to get more desirable
customers who will be profitable, value what you offer, and will remain loyal.
This strategy is a daunting task but with I-Behavior’s new models, targeting
consumers who share the same characteristics as your high value customers has
never been easier and more cost efficient.
LEVERAGE SPECIFIC MODELS FOR SPECIFIC CUSTOMERS
I-Behavior models evaluate over 1,000 unique variables including where
consumers shop, the products they purchase, and the frequency of their
transactions to find prospects whose shopping patterns most closely mirror
your existing customers. These individuals are then ranked based on their
likelihood to purchase from you.
The new consumer models will enable you to increase customer acquisition,
sharpen focus on prospective customers, and tailor offers to prospects most
likely to become high-value, long-term customers.
LOYAL SHOPPER
This model helps you acquire customers who are particular about where they shop and
remain loyal to the companies from which they purchase.
The Power of Partnership
SELECTIVE SHOPPER
This model helps you acquire customers who are selective about where they shop and
concentrate the majority of their purchases among a small number of companies.
PROLIFIC SHOPPER
This model helps you acquire customers who shop frequently and spread their purchases
among many different companies.
SUPER SHOPPER
This model helps you acquire customers who have an inexhaustible ability to shop and do
so across a wide variety of companies.
USE I-Behavior MODELS TO GET BETTER RESULTS
• Ability to understand individual, not just the household
• Insight into purchase behavior at SKU level
• Ability to incorporate promotion history and other unique variables
READY TO GET STARTED?
For more information on these new models, contact your account manager or
call (303) 228-5000
CLIENT TESTIMONIAL
“I-Behavior is a great partner—providing insight into our customers
as well as solid prospects for future sales. In the end, I-Behavior
understands our customers better through demographics and sales
information, so they can understand our business better.” Cutter & Buck
2051 Dogwood Street
Suite 220
Louisville, CO 80027
Email: [email protected]
Website: www.i-behavior.com
Phone: 303.228.5000