CASE STUDY
Mobile Strategy Game
A publisher boosted mobile
conversions by 25% on
Instagram and Facebook
Their Story:
The client’s mobile strategy game was one of the top-grossing apps
in 2014. The company is known for innovative promotional tactics
and a millennial-centric gaming audience.
Goals:
The client wanted to attract users with high LTV, but at the most
efficient cost possible. The client also wanted to leverage
Ampush’s in-house creative team to craft unique imagery,
optimized for performance on both Facebook and Instagram.
Execution:
• Ampush analysts created several audience groups on Facebook
Highlights:
25%
conversion
rate boost
via real time campaign
optimization
and Instagram using behavior targeting and precise interestbased audience targeting to hone in on the most ideal audience,
those who were most similar to the client’s best customers
(those with high LTV). Analysts used the customers CRM data to
inform their campaigns.
112.7%
percent increase
in CTR*
• Ampush’s in-house creative team optimized campaign imagery
for each platform and audience group for improved performance.
52.1%
decrease in CPA*
Ad inventory for Facebook and Instagram placements was
• optimized in real time, based on audience response. This
allowed analysts to focus the budget on top performing
placements, which dramatically reduced the cost of customer
acquisition.
*Compared to client’s campaign benchmark
Results:
• Using highly granular audience segmenting, Ampush analysts delivered the right ad to the
right audience and boosted overall conversion rates during the campaign by 25%.
•
By utilizing AMP platform data and real-time ad inventory optimization, Ampush analysts
reduced the Instagram CPA of gaming users by 52%.
• The Ampush creative team’s graphics and copy, built on behalf of the client, strongly
resonated with viewers and resulted in an 112.7% percent increase of CTR over the customer’s
previous advertising benchmark.
CPA
• In just the first week, the campaign was 40% below the CPI goal for Instagram app installs,
and Facebook conversion rates were increased by 120%.
Campaign Duration
BENCHMARK CPA
CAMPAIGN CPA (lower is better)
ARE YOU READY TO PUT INSTAGRAM TO WORK FOR YOUR BUSINESS?
Contact us at [email protected] for information.
1.877.AMPUSH.1
www.ampush.com
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