Craft Your Differentiated and Unified Message:
Most people go into business because they've honed a specific set of skills that
they wish to turn into a business.
However, when it comes time to market themselves they find that the only
thing they have to compete upon is price.
But it doesn’t have to be that way.
The secret to rapid growth is getting out of that me-too business mindset. To
obtain Rapid Success you must craft a unique and unified message that will
differentiate you from your competition.
By doing this you ensure potential clients see your offers as having a unique
quality or benefit that your competitors do not.
Making the choice to work with you a no-brainer.
Even if you charge more.…And even if they have to wait in line.
Here's how you find your point of difference and create a unique and unified
message that your potential customers will love:
Step 1) Ask yourself this question. Out of all your customers & clients who do
you make the most profits from servicing AND get the best results for?
Write down all the names of these customers.
Step 2) Looking at these names, you will start to notice similarities. If so group
them together and give the group a name. These are what we call customer
segments.
Copyright © 2015 Rapid Growth Coach LLC
Step 3) Circle the customer segments you make the most profits from in red
and get the best results for in blue. You will find that there is at least one
customer group that has a red and a blue circle around them, even if this is just
one client you serve on the off occasion. These are your ideal target clients.
Don’t worry that you currently only service one of them, there will be many of
those types of clients out there. You just haven’t found them yet.
Step 4) Write down the specific things that you supply or do for these ideal
target clients that your competition does not. Think about it, what do you do
that makes them so happy with you? These are the needs you service that
without your help would be left unmet, your point(s) of difference.
Step 5) Ask yourself the following two questions:
 From the customers perspective, what is the higher purpose (benefit) of
all these extra things you do?
 How could you summarize them in a short and succinct way that also
encapsulates the product or service you perform?
Copyright © 2015 Rapid Growth Coach LLC