Email and
Sponsorship
Recognition For
Golf Tournament
Managers
Personalized Experiences
Customer Loyalty
Lasting Memories
®
514.634.0043
www.seeyourgame.com
See Your Game at Pebble Beach #7
>proven sponsorship recognition system
®
See Your Game are leaders in email and Internet sponsorship
recognition for golf tournament managers. We help golf
tournament managers design and deliver online marketing
programs that interact with golfers that have played their event.
In the past golf tournament managers have had a difficult time
collecting data, managing email and Internet marketing
campaigns and measuring the results of their efforts.
Golf Tournament Managers Needs/Goals
After conversations with many golf tournament managers, a few
needs and goals have come to light.
! They need a better way to provide value to a sponsor or
host of their golf event.
! Sponsors/hosts require a better Return on Investment.
! Golf Managers do not have a reliable method of
collecting the names and email addresses of players at
their events.
! If a tournament manager did collect relevant data, they
do not have a valid reason to communicate with golfers.
! Tournament managers did not have a system in place
to manage email and Internet communication after the
event.
! Better use of email and the Internet as a sponsorship or
marketing tool.
! Tournament managers have no measurable method of
knowing how their present sponsorship activations are
working. ROI is at best a guess.
Bring See Your Game to Your GolfEvent:
A Fresh Approach to Connect With Today's Golfers
! Golf, Email & The Internet - Permission based emails
are sent to each player with links to their private and
unique web site. The email and web site designed to
your specification with your call to action.
! Measurable Results - Your golf marketing efforts should
be accountable and drive measurable business results.
Your marketing efforts should generate new awareness,
new business and new connections from golfers at your
event.
! More Cost Effective - Every marketing message your
golf event pushes to the world, regardless of the
medium, must be accountable and provide a tangible
return on investment. Get to know your current
customers and know that they are looking at your
message and communicate with them for weeks and
months after their golf outing.
2009 Annual Golf Tournament
>web services
®
After the event, we upload each participant’s swing video, swing booklet and group photo to the See Your Game
Online Management System. This sets the stage for pulling event participants, via email, to your branded web site at
least three times to view themselves online. This page provides hotlinks into your corporate site, and can display any
targeted marketing message that you choose. With event response rates of 70-90%, these pages are viewed an
average of 8-10 times by each participant! The participants can forward this web site to friends and family, generating
more traffic and brand exposure to your web site.
Email linking to web site
Emails are sent to each golfer inviting them to view
their swing video, booklet and group photo online.
This email is fully customized with your subject line,
exact message, comes from your event or sponsor
and is branded with your logo.
Clicking the “See Your Game” icon opens a web site
where the video, booklet and photo are available to
view.
The live web site is designed to have all the functionality of
your golf event/sponsor site. Golfers will see your “Call To
Action” as well as view their group photo, freeze frames
and video of their golf swing by clicking on the specific
links.
>web services
®
Group Photo Online
Self-print options can save your
event photography expense.
Freeze Frame Swing Images Online
Generic swing tips from your golf
professionals can be inserted here.
Full Motion Swing Video Online
Side-by-side comparison with a golf professional.
>reporting
®
Web Marketing Results
See Your Game offers reporting to event sponsors to monitor results.
2009 Annual Golf Tournament
How many people took part?
How many website visits?
How many non-attendees reached?
Who participated? Who visited the website?
How many forwards?
How many website visits did each person make?
When was their last view?
>service overview
®
At your golf event, the See Your Game service will provide
the following functions:
! Meet and greet each golfer at a designated hole,
recognize the sponsor’s role and explain the video
capture.
! Digitally record one swing from each participant
Contact
Jim Hare
SMG Golf
Lachine, Quebec
514.634.0043
[email protected]
and take team photo.
! Gather each individual's name & email address,
set expectation of email web link.
! Provide the ability of each participant to view their
golf swing freeze frames and team photo on the
web.
! Provide the ability of each participant to view their
golf swing video, with a selection of side by side
pro comparisons, on the web.
! Design an email template specific to your golf
event that all participants will receive to advise
them when their individual images are ready to be
viewed.
! Design a web site specific to your golf event, where
all participants will view their video, freeze frames
and team photo.
! Email each participant from a golf event up to 3
times to advise when a new image is ready to be
viewed. One email per week for 3 weeks.
! Each email will have a link to that individual's
private and unique web site.
! Provide the tournament manager access to the
See Your Game online reporting site that tracks all
web activity generated by the golf event.
! Data collected is on behalf of your golf event and
managed by See Your Game.
View Some Web Samples
Take a look at where the true power of See
Your Game lies - in our web marketing pages!
Visit www.seeyourgame.com and enter each
of the following ID’s into the “See YOUR
Game” box and click ok:
SA2579047
SA3815492
SA7022701