Use Case Brief
Gaming Analytics
About Datameer
Datameer’s end-to-end Big
Data Discovery solution
enables business users to
discover insights in any data
via wizard-based data
integration, iterative
point-and-click analytics, and
drag-and-drop visualizations,
regardless of the data type,
size, or source. Optimized for
big data analytical workloads,
Datameer uses Hadoop for
both storage and compute
and can integrate with existing
DW or BI solutions.
Success in the gaming industry is all about player satisfaction
and the ability to monetize that satisfaction. This requires
understanding player behavior to optimize the game so that
players stay in their “flow zone”.
Gaming companies also want to get more people to play their games by improving virality factors
as well as increasing monetization by targeting the sale of virtual goods.
Datameer is an end-to-end solution designed specifically to tackle the big data analytics
challenges in the gaming industry. Using our solution, gaming companies are able to:
Analyze gaming data in an interactive spreadsheet with over 200 built-n functions that facilitate
techniques such as K Factor to understand virality and cohort analysis to improve loyalty
Store and analyze large volumes of granular player data so that non-technical product
managers and analysts are able to focus on detailed gaming data such as entry and exit events,
player engagement and conversations and what features are being used
Integrate data sources such as server log files, user profiles and social media to obtain a
comprehensive understanding of users and their activities that helps identify what features
gamers really want, how they expose other players to the game, and what keeps them coming
back for more
Instantly visualize and communicate player analytics in personalized infographics and
dashboards
Product Manager
Data Analyst
Game Designer
Game Event
Logs
Custom Application
Data Integration
Analytics
Visualization
Social Graph
Dynamic Game Flow
User Profiles
Datameer, Inc.
2040 Pioneer Court
San Mateo, CA 94403
650 286 9100
650 286 9103
www.datameer.com
T
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@datameer
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