Several months ago, when I was banging the table on the “unicorpse” ripple effect on housing, I pointed out in several ad-hoc notes that I was picking up a sharp jump in house listing price cuts in the San Fran Bay Area, in which I have extremely granular data. Finally, the press has figured it out…article below from the SF Chronicle reports huge price cuts over a short period of time. Remember, it only takes a few “final sales” to change the prices on all houses due to comparable sale appraisal science. This is great on the way up, especially when unorthodox, price insensitive buyers are driving the ship. But, it’s terrible on the way down. And on the way down it tends to quicken and deepen as new comparables keep coming and fear and uncertainty kick in. Think “stairway up, escalator down”. Note, I didn’t use the term “elevator down”, because it doesn’t happen that quickly. http://www.sfgate.com/business/article/Price-cuts-signal-more-balancedhome-market-10448496.php Note, middle to higher end sharp list price cutting is happening everywhere, not just in San Francisco. It just takes a long time for the final sales to occur, the data to get into systems and house prices indices, and for them to be reported and analyzed. By that time it’s too late to do anything about it and full-blown panic sets in. Mark SF NEIGHBORHOODS WITH THE HIGHEST NUMBER OF LISTINGS WITH PRICE REDUCTIONS Forest Hill Percentage of listings with price reductions in 2015: 23.08% Percentage of listings with price reductions in 2016: 42.86% Percentage point change: 19.78% Financial District Percentage of listings with price reductions in 2015: 10.45% Percentage of listings with price reduction in 2016: 29.82% Percentage point change: 19.38% Mission Bay Percentage of listings with price reductions in 2015: 9.73% Percentage of listings with price reductions in 2016: 24.25% Percentage point change: 14.52% Glen Park Percentage of listings with price reductions in 2015: 17.96% Percentage of listings with price reductions in 2016: 31.91% Percentage point change: 13.98% Forest Knolls Percentage of listings with price reductions in 2015: 30.00% Percentage of listings with price reductions in 2016: 43.24% Percentage point change: 13.24% Chinatown Percentage of listings with price reductions in 2015: 13.04% Percentage of listings with price reductions in 2016: 25.66% Percentage point change: 12.62% Lower Pacific Heights Percentage of listings with price reductions in 2015: 13.47% Percentage of listings with price reductions in 2016: 25.85% Percentage point change: 12.38% Haight Percentage of listings with price reduction in 2015: 16.47% Percentage of listings with price reductions in 2016: 28.76% Percentage point change: 12.29% Pacific Heights Percentage of listings with price reductions in 2015: 11.54% Percentage of listings with price reductions in 2016: 23.40% Percentage point change: 11.86% Lake Street Percentage of listings with price reductions in 2015: 14.08% Percentage of listings with price reductions in 2016: 25.69% Percentage point change: 11.61% Buena Vista Park Percentage of listings with price reduction in 2015: 12.33% Percentage of listings with price reduction in 2016: 23.79% Percentage point change: 11.46% Telegraph Hill Percentage of listings with price reductions in 2015: 11.69% Percentage of listings with price reductions in 2016: 22.97% Percentage point change: 11.86% Nob Hill Percentage of listings with price reductions in 2015: 13.46% Percentage of listings with price reductions in 2016: 24.21% Percentage point change: 10.75% SoMa Percentage of listings with price reductions in 2015: 14.01% Percentage of listings with price reductions in 2016: 24.59% Percentage point change: 10.58% Noe Valley Percentage of listings with price reductions in 2015: 12.78% Percentage of listings with price reductions in 2016: 23.11% Percentage point change: 10.33% Thank you, Mark Hanson [email protected] DISCLAIMER: This message and attachments are for the sole use of the addressee and are privileged, confidential and exempt from disclosure. 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