Maternity Strategy 2010 – 2015 “The Best Possible Start in Life” For Board Approval December 2010 Our shared vision is one where all maternity related services and communities work closely together to support women and families to give their children “the best possible start in life”. This strategy is also available in large print and other formats and languages, upon request. Please call NHS Grampian Corporate Communications on 01224 551116 or (01224) 552245. For Board Approval 1 Contents 1 Executive Summary .................................................................................... 3 2 Driver Diagram ............................................................................................ 5 3 Introduction ................................................................................................. 6 4 Vision .......................................................................................................... 8 5 Key Improvements ...................................................................................... 8 6 Improvement Targets .................................................................................. 9 7 Service and Community Changes ............................................................. 10 8 9 7.1 Delivering Holistic and Integrated Lifestyle Support ........................... 10 7.2 More Consistent Skills, Flexible Workforce and a Robust Service ..... 10 7.3 Better Confidence and Skills for Normal Births .................................. 11 7.4 Supporting a Nurturing Environment .................................................. 11 7.5 Developing a More Responsive Service ............................................ 11 Supporting Improvements ......................................................................... 12 8.1 Reducing Waste & Unnecessary Variation and Improving Standards 12 8.2 Designing Capacity for Increasing Births ........................................... 13 8.3 Improving Information Management................................................... 13 8.4 Developing Communities ................................................................... 14 Implementation and Evaluation ................................................................. 15 Appendix 1 – Maternity Services Strategic Review Leadership Group ............. 16 For Board Approval 2 1 Executive Summary Why this strategy is needed Our existing maternity strategy expires in 2010. The challenges and goals for maternity services have moved on significantly since it was written. This strategy lays out the new challenges and goals clearly, as well as the changes we will make to meet them. Most importantly it lays out our shared vision of all maternity related services, agencies and communities working together to support women and families to give their children the best possible start in life. How we got here Whilst reviewing maternity services, we sought the views of hundreds of women and families who were using or had recently used our services. We talked to many staff, partner agencies and community groups about their views of what needs to improve. This and much other information was collated for an event in August 2010 at which staff and women from across Grampian agreed a wide range of goals and actions to deliver them. We used that information as the basis for this strategy, then consulted with the public, all of which shows the wide range of people who helped to create it. The members of the Maternity Review Leadership Group which oversees the process are listed at Appendix 1. The state of our current services Our maternity and related services, from community to hospital, provide high quality care every day, hand in hand with our partner agencies. They do this with commitment and dedication despite rising workloads and expectations and we value them highly for this. Equally, women and their families are well supported by communities before, during and after pregnancy and we are grateful for this on many levels. All staff strive to deliver the best service and support possible, and to improve every day. This is the case whether supporting the joy of a healthy baby’s birth, or the tragedy of pregnancy loss. What this strategy does and does not do This strategy does not lay out all the improvements in hand or, planned. It lays out for the people we serve, the staff we employ and the partners we work with: the biggest improvements we will make over the next five years why those improvements are important, the challenges to achieving them, and the solutions which will help, our vision which co-ordinates and drives our efforts in the same direction. The direction of travel That direction is towards the bigger, vital contribution we will make together, to reduce the difference in health between the richest and poorest people. Every step from before conception to loving and nurturing a growing, healthy child plays its part, and maternity services will lead in helping each part be positive. Key examples include: supporting healthier lifestyles and better well being returning to the position where normal births and breastfeeding are the expectation, interventions such as caesarean section and formula milk only being chosen when necessary. For Board Approval 3 The sorts of changes needed To deliver these changes we will improve the way we involve front line staff in planning, designing and implementing them. We and our partners will also be more active in seeking additional help from communities to support women and families in their choices. Equally some roles are currently seen as needing health professionals but are actually the natural role of communities if supported by public bodies, and the third sector (charitable, voluntary, non government etc). We will support communities to take these on, and redirect our efforts towards being more effective and improving our ability to improve the health of the worst off. For the core roles we retain, we will move to a model of staff development and deployment which is more flexible, fair and which keeps a wider range of specialist and general skills up to date. This will ensure a more integrated service across all areas, including for example General Practice, as well as those dedicated specifically to maternity care. Challenges to delivering change These changes will not be easy for a variety of reasons. They are in addition to running safe, affordable services. In our current financial climate there is no prospect of additional funding so the focus will be on implementing them entirely within the resources available. That will mean difficult decisions about prioritising existing resources and effort. They require big cultural changes to the way we work and the way we interact with partner agencies and communities. Crucially we need to support women and families to make choices in line with these changes, but through listening, and without making women and families who make other choices feel stigmatised. Similarly though, views of some people in our communities need to change and this will be challenging. The consultation on this strategy revealed for example that some people firmly believe that bottle feeding is as healthy as breastfeeding and that choosing between them is simply a matter of preference. Solutions to delivering change For all these reasons, the changes will need strong leadership and capacity to be released. This effort will be led across NHS Grampian by a single management team. They will co-ordinate with related services, partners and communities. Capacity will primarily be found by reducing waste, inflexibility and unnecessary variation whilst improving standards. These efforts will be guided by the systematic and rigorous use of “Continuous Service Improvement” tools. Capacity will also be found by assessing the overall configuration of our services to ensure they are able to deal with our rising birth rate, its local variations, and other challenges. We will also make better use of technology to improve the way we capture, use and share information. This applies to information used internally, and to information we provide to women, families and communities to help them make the best choices. Together these are the choices which we can all make to help give children “the best possible start in life”. For Board Approval 4 2 Driver Diagram The driver diagram below shows a high level summary of the changes we commit to in this strategy, some of the measures we will use, how they relate to each other and their contribution to the longer term aims. These are not the only changes needed to bring about the wider improvements, but they are the critical contributions that maternity and related services need to make. Vision Key Improvements Service and Community Changes Supporting Changes Reducing Waste “The best possible start in life” Healthier lifestyles and confident parents (less smoking) Safer births (more normal births) Healthier babies (Higher birth weights) More nurtured children (More breastfeeding) Holistic integrated support networks Reducing Variation Consistent skills, flexible workforce Improving Standards Confidence and skills for normal birth Designing Capacity Integrated risk assessment and support Responsive and involving services Improving Information Management Community Development For Board Approval 5 3 Introduction Maternity and related services are arguably unique in health care in their potential to improve both the health of women using them now, and of wider society for generations to come. Vulnerable people and those in poorer communities have babies with the same inherent potential as those that are richer, but children from these backgrounds often fair worse in life than those from richer areas. There are many reasons for this as shown in Diagram 1, which shows causes of variations in health outcomes. Some causes can be controlled by the choices individuals and families make, but crucially many cannot, which is why this agenda is about more than choice, important as that is. A key factor is the long-term stress which poorer people experience, and their consequent lack of resilience to external causes. Diagram 1: Causes of variations in health outcomes (from the World Health Organisation) Influencing health at every opportunity We can do much to limit these problems not just by continuing to improve care, but by working with partners and communities to influence other causes of health outcomes at every opportunity. The most obvious opportunity is that by giving children “the best possible start in life”, we give them the best chance to minimise the effects of poverty. Growing evidence now shows that to maximise health gain and reduce inequalities in the population, the focus of all this effort must be on the health of families before conception, during pregnancy and in the first three years of For Board Approval 6 children’s lives. This is the most effective time at which improvements will not just benefit parents but be passed on to their children and future generations. Critical factors throughout these stages are women having healthy weight, good mental health, and not smoking. People find it difficult to succeed in these areas if their families are not also being pro-active. For example a person is less likely to succeed in efforts to quit smoking or eat healthily if their family smoke or have poor diet. This is why all agencies must think far more widely than about the individual. However, all agencies can provide even better support by involving communities more in supporting whole families Most importantly, the more communities see themselves as part of these solutions, the more likely they are to tackle other problems, and hence increase their own resilience. These are just some of the reasons that maternity and related services are well placed to improve the health of the whole population for generations to come. However, these services currently face many serious challenges which significantly limit their ability to deliver this potential including: a trend towards unnecessary interventions in birth perceptions in wider society about breastfeeding and other behaviours our staff having wide variations in workload, rising workloads, rising expectations, and finding it difficult to provide out of hours services our service configuration and staffing models makes it difficult to cope with rising birth rates All services and communities must therefore act together decisively to: reverse the worrying trends design our services to better meet need; and support women and families at most risk to give all children an equal chance of a long and healthy life. For Board Approval 7 4 Vision Our shared vision is one where all maternity related services and communities work closely together to support women and families to give their children “the best possible start in life”. In particular, we will move to a single, consistent but flexible service which tailors support so that the families whose children are most at risk of poorer health and wellbeing, can be helped to make choices that realise their true potential. This means all families will receive care and support that meets national standards, but those that are more vulnerable to poor health, and need more support, will get it. This is not just a vision of the safest, most effective and family centred maternity service, although it is that; it is also a vision of families being nurtured primarily by strong communities, supported, where necessary, by all public services and partner agencies acting together to form a cohesive network of support. 5 Key Improvements Whilst this vision may seem quite broad, maternity and all related services can show leadership by supporting some very specific key improvements that will help give children “the best possible start in life”. These are when all services and communities together support far more women and families to: choose healthier lifestyles and have good mental health before, throughout and after pregnancy bond with their unborn babies during pregnancy feel confident about pregnancy, labour, birth and becoming good parents cope with any problems during those phases have normal births in a safe, pleasant and supportive environment have healthy babies at full term with normal weight choose to exclusively breastfeed their babies for six months nurture their growing children in a loving and supportive environment Our staff already strive towards these goals and we value them highly for this. But we know we can support them to do it better by helping them remove obstacles. Not all women and families will choose or be able to experience all of these improvements. However if we succeed, these changes will become far more common than they are now, especially in the most vulnerable families. They should eventually become habits that are handed down across generations universally. All our effort will be geared towards supporting these improvements so that we can achieve this vision. For Board Approval 8 6 Improvement Targets To help deliver the above improvements, we aim for a range of service and health improvement targets over the coming five year period. The most important of these are as follows. Halving the differences in smoking rates Passive and active smoking during pregnancy harm both mothers and their babies. Although there are many ways to have healthier pregnancies, reducing smoking rates in families would improve overall health the most. In 2008, the percentage of all women smoking when they started receiving maternity care in Grampian was 20.3%, this is near the Scottish average of 19.2%. The good news is that these figures are falling but there is considerable variation within all NHS boards. 30% of women living in the poorest areas, and 38% of teenagers, smoke at the start of their maternity care. In addition to our general smoking reduction efforts, we aim to halve the difference in these figures so that worst rates are much closer to the best. From the lowest normal birth rate to the highest Unnecessary interventions in labour and birth pose risks to mothers and babies, both immediately and throughout life, and waste money and effort. Women in Grampian have significantly fewer normal births (more interventions) than those in other NHS Board areas, but there is considerable variation within our hospitals. Dr Gray’s Hospital in Elgin consistently has the highest normal birth rate of all consultant obstetric units in Scotland, with a 2008 figure of 69%, whereas Aberdeen Maternity Hospital (AMH) had the lowest figure of 53%. Although recent efforts at AMH have helped, the long term trend is that this figure is falling (getting worse) as it is for most hospitals. Our target is that 70% of births in Grampian will be normal by 2015. Doubling the chance of normal birth weights Babies born with low weight are at higher risk of ill health and death. For many reasons, babies born to people living in the poorest areas of Grampian are 48% more likely to have low birth weight. We aim to reduce that difference by half by 2015 so that the chances of babies from the poorest areas having a normal birth weight will be much closer to the chances of babies in richer communities. If babies having high birth weights this also leads to difficulties in later life. There are far less of these than babies with low birth weight, but our efforts in supporting women’s health must also help in this area. From a third of babies breastfed to a half The percentage of Grampian babies breastfed exclusively at six weeks was 37.9% in 2009 compared to a local target of 41.2% for 2010/11. These figures are improving over time, but Northern Aberdeenshire and Moray had figures of 32.4% and 34.5% respectively. Our target is to increase exclusive breastfeeding rates to 46% in all areas of Grampian by 2015. For Board Approval 9 7 Service and Community Changes To deliver the key improvements and the targets above, our services, partners and communities will need to adapt and change. 7.1 Delivering Holistic and Integrated Lifestyle Support Important as they are, we sometimes focus on a woman’s physical behaviours and consequences, such as diet and obesity, in isolation. We do not take enough account of environment, family behaviours, mental health and other things which drive people to less healthy lifestyles and related problems like teenage pregnancies. We also respond in a fragmented way: both by asking individual staff to offer support which is not holistic, and by staff being unaware of other contributions. Finally, we assume that too much support needs to be delivered by professionals which can exclude and undermine communities. We will support all staff to take time to think early about families as a whole, supporting the most vulnerable people to tackle their physical and emotional problems together. This support will be better co-ordinated, for example, between primary and maternity care, as well as more anticipatory for example supporting informed contraceptive choices and sexual health. It will also put people in touch with community networks for support around aspects such as mental health, and confidence in pregnancy, birth, and parenting. Bonding with your baby is just as important as a healthy physical lifestyle Such support will cover emotional as well as physical aspects because how women and families bond with their babies (during and after pregnancy) is just as important to children’s future development as physical lifestyles. Involving communities more actively in such support doesn’t just release professional time and potentially deliver better support: communities that look after each other can be more resilient to harm, and stronger in tackling other problems. 7.2 More Consistent Skills, Flexible Workforce and a Robust Service Our staff are highly skilled and need continuing development and support to learn new skills. However, we tend to promote staff concentrating in specific areas or topics and do not ensure sufficient joint development across sectors and agencies. Although local knowledge and specialism is useful and appropriate, the rigidity that can come with it limits our ability to provide a consistently high quality service overall. In addition, as birth rates have risen and our population centres have changed, workloads have grown unevenly. Improving staff morale We will therefore work with our staff, partners and communities to use a better model of joint training, development and deployment which: improves opportunity, fairness, working conditions and staff morale improves the quality and consistency of communication and support at each stage of pregnancy and parenthood across different areas creates a more appropriate skill mix and keeps skills and allocation flexible enough to provide a robust service across all areas. For Board Approval 10 7.3 Better Confidence and Skills for Normal Births Community staff already focus on supporting normal births but we will support them to do this more consistently. Hospital staff inevitably focus more on providing support for women with more complex problems, but even when giving specialist care we will maintain our focus on supporting a normal birth. Focus on supporting normal births We will provide leadership, support and working methods that maintain access to specialist services, but also promote the skills and confidence that support normal births. Equally we will ensure staff communication skills, attitude and the environment consistently promote the calm and comfort needed. We will also support women and families to choose the carer and facility which is most likely to provide the best outcome for them. However, choices about births (as with many things such as breastfeeding) are heavily influenced by families, communities and society at large. We will therefore do all we can to involve, and influence views, more broadly than just at the time of pregnancy so that normal birth and after care once more become the expected outcome. 7.4 Supporting a Nurturing Environment The best possible start in life is about far more than how healthy babies are when they are born. Maternity and other health services can influence many of these wider aspects in line with the Scottish Government’s “Getting it right for every child” approach. Being universal, maternity and primary care services are in a good position to jointly see which children are more vulnerable to poorer outcomes and can help reduce the risks of harm. We will improve our cultures, systems and practice so that clinical and social risk assessment, sensitive sharing of relevant information with our partners and provision of joint support all come together seamlessly. More than avoiding harm, such approaches will go further and positively help parents to develop the best practical skills in the most loving and nurturing environment possible. 7.5 Developing a More Responsive Service Whilst reviewing maternity services, and consulting on this strategy, we sought the views of hundreds of women and families. Members of community groups interested in maternity services are helping lead our review. We also discussed our proposals with leaders of networks and partner agencies. All those views have influenced both our improvement effort and this strategy significantly. Women told us how important consistent advice and considerate support from different members of staff are. They emphasised how much they value staff who treat them with dignity, and have the attitude and confidence to support everything from normal birth to pregnancy loss. We saw how important community groups are to supporting the choices of those in most need, and how we might work with them better. This approach of involving and working with communities and acting on views from women and families will become the routine culture of a more responsive and flexible maternity service. We will for example take account of the wide range of different religions, faiths, spiritual needs and cultures represented in Grampian, and continue to improve support and access for non-English speaking families and those with disabilities. For Board Approval 11 8 Supporting Improvements Staff and communities throughout Grampian already strive towards many of the aspirations laid out throughout this strategy, and the changes required to deliver them. A number of those changes require support and permission from wider organisations such as NHS Grampian and our partners: this section lays out some of the most important ones. 8.1 Reducing Waste & Unnecessary Variation and Improving Standards All public services know that in our current financial climate there is little prospect of additional funding to recruit more staff or deliver the above changes. We will therefore need to release time, effort and resources internally. As a priority, we will support staff to remove waste, unnecessary variation and improve standards. Staff often know about these problems and are frustrated by them but need support to rectify them as they are so busy delivering services. Examples of Waste Sometimes community, primary care and unit staff repeat work because they do not know it has been done elsewhere, or because they adhere to policies which build in duplication needlessly. We will put support in place to ensure such duplication is unnecessary and is removed. For example making sure we seek information fully and correctly the first time, and then use it many times. Examples of Unnecessary Variation Information and policies have been developed across Grampian by many different professional groups for different purposes without enough attention to overall consistency. Similarly, many of our services have been set up historically and separately. Together with changing birth numbers, this has resulted in caseloads for midwifery staff which are far higher in some areas than others. All these systemic variations are unfair on staff, on women and their families and make it difficult for us to compare quality so we will remove them without affecting the quality of individualised care. Examples of Standards The health service is a complex and large system and will always have risks. Delivering care that meets national standards helps to minimise these risks. In maternity care, examples include mothers experiencing complications such as heavy blood loss, liver problems and needing intensive care. Although the most recent national audit (of 2008) suggested that care was good in all Scottish units, Aberdeen could still reduce these problems significantly to be lower than the Scottish average. As a minimum we will therefore ensure we adhere to standards which minimise these complications. Beyond this we will take a wider view of contributory protective factors for example promoting more involvement of General Practice in maternity care. Support and tools to help staff do all this are available from our Continuous Service Improvement programme. In addition, we will move to a single management system across all maternity services to ensure consistency. For Board Approval 12 8.2 Designing Capacity for Increasing Births Births in Grampian have increased by around 25% over the last ten years to over 6,000 per year. That rise is predicted to be even greater in future with potential increases of 20% or more in the next five years to over 7,500 by 2015. We must ensure our maternity services are configured to cope with this rise, the large local variations within it, and deliver our aspirations laid out in this strategy. We will therefore carry out an “Option Appraisal” to assess how our maternity services are currently set up, looking at: what they provide, who provides them and where they are located. Through the Option Appraisal we will inform, engage and consult with staff and the public about how services should be configured. We will initially explore all the ways in which services could be provided. This will enable a wide number of views to be considered and as full a picture as possible of the service to be created. The most promising options will then be assessed by comparing their benefits, risks and costs. All of these assessments will be transparent and inclusive ensuring the reasons behind choosing a particular option can be clearly seen. We will ensure we choose the model which, within the resources available, is best value for money, i.e. the one which is best at delivering the aims outlined throughout this strategy for least cost and risk. Specifically, the model will: deliver the right care, in the right place at the right time by the right person with the right skills deliver high quality care which is as safe, efficient, sustainable and affordable as possible increase the chance of women and families making healthier lifestyle choices, especially those with the worst health maximise the number of normal births facilitate holistic support integrated between services and communities create a consistent network of care which tailors effort to need provide care closer to homes and in the community, using specialist hospitals only when necessary take account of Grampian’s urban rural mix and associated transport ensure our services are best placed to cope with variations in need build in flexibility to cope with the rise in number of births predicted 8.3 Improving Information Management The services we offer could be far more timely, efficient, and safe if we improved our information management. This applies equally to: clinical information we capture, use and share to provide personal care overall service usage and trend information for planning ahead information we provide to women, families and communities We are in the process of upgrading our core information systems and will ensure these are tailored to deliver these benefits. We will also make sure information we provide is consistent, and uses the best evidence on being effective in influencing behaviours such as social marketing approaches. For Board Approval 13 8.4 Developing Communities Throughout this strategy we commit to developing a culture of working far more closely with partners and communities to provide better, more integrated support, especially to the most vulnerable people. Critically we will ask communities to help deliver that support, not just comment on it. In return we will help communities re-develop these skills.so that we are confident they are safe and effective. Examples of better integration with, and use and support of communities include: knowing which support groups, community bodies and voluntary networks exist and treating them as valuable assets to be nurtured supporting the creation of these groups where there are gaps such as geographic, social or topical signposting women and families to such groups potentially by including people from them in antenatal classes encouraging other forms of volunteering and reciprocity in our services and with groups working together earlier to become more preventive than reactive: from schools shaping the views of children about healthy lifestyles, to the media helping portray birth and breastfeeding as normal, to voluntary groups preventing post natal depression in women by supporting those at risk supporting local groups by running maternity services alongside them choosing locations where multiple services/facilities could come together encouraging more partners (of women) to feel included in maternity care delivering joint training for volunteers, community groups, other agencies and NHS staff to promote consistency communities cascading training about healthy lifestyle choices We will explore all of these and more. But this sort of approach is not just suitable to maternity services, nor is it likely to work if only adopted by maternity services. We have already set out this approach for all of NHS Grampian in the Grampian Health Plan and we will continue to work with public and partners through the Health and Care Framework to ensure this is a routine part of the way we develop high quality, effective, sustainable and affordable services which are responsive to the needs of the population. For Board Approval 14 9 Implementation and Evaluation This strategy poses many challenges to staff in maternity and related services, to NHS Grampian as a whole, our partner agencies and the communities of Grampian. It is a necessary and appropriate challenge which we will rise to together to deliver the vision of giving our children the best possible start in life. A good idea is only as good as its implementation; people make it real in practice The broad challenges, required improvements and types of solution are clear. However many of the detailed solutions are appropriately left to be worked out by those running and delivering services in partnership with those using them. Showing our commitment, we have already provided support to develop this detail at operational level. Plans are being drawn up now, have started to be implemented and are already showing improvements.. In addition to existing managerial and governance mechanisms, maternity services will produce annual reports which show: what progress continues to be made against the action plans the extent to which these have been successful the progress towards the targets the future year’s work required evaluations of how successful each type of approach has been These annual reports will be supplemented by monitoring and support to develop a culture of continuous service improvement. For Board Approval 15 Appendix 1 – Maternity Services Strategic Review Leadership Group Members Emma Ashman Christine Bain Elaine Brown Lorna Campbell Lena Crichton Amanda Croft Peter Danielian Laura Dodds Sandy Dustan Susan Fraser Jamie Hogg Tracy Humphrey Nikolaus Kau Jane Knott Neil Maclean Fiona Marie Lynn Marsland Jean McConville Jenny McNicol Alan Pilkington Nancy Robson Kirsten Sawers Elinor Smith Jenna Storey Pauline Strachan Jim Tuckerman Mary Vance Paul Welford Lesley Wilkie Role Service Change Adviser, Scottish Health Council Unit Clinical Director, NHS Grampian Service Planning Lead, NHS Grampian Midwifery Manager, NHS Grampian Consultant Obstetrician, NHS Grampian Assistant General Manager, NHS Grampian Consultant Obstetrician, NHS Grampian Public Involvement Manager, NHS Grampian CHP General Manager, NHS Grampian Unit Operational Manager, NHS Grampian CHP Clinical Lead, NHS Grampian Consultant Midwife, NHS Grampian Neonatology Clinical Lead, NHS Grampian Midwifery Manager, NHS Grampian Consultant Obstetrician, NHS Grampian Aberdeen City Lay Representative Deputy Director of Strategic Change, NHS Grampian Midwifery Manager, NHS Grampian Acting Head of Midwifery, NHS Grampian General Manager, NHS Grampian Moray Maternity Services Liaison Committee Chair Staff Side Rep & Midwife, NHS Grampian Director of Nursing and Quality, NHS Grampian Aberdeenshire Lay Representative Chief Operating Officer, NHS Grampian GP, NHS Grampian Local Supervising Authority Midwifery Officer, North of Scotland LSA Consortium Strategic Change Manager, NHS Grampian Director of Public Health, NHS Grampian For Board Approval 16
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