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SHOPPING, LIVING AND DOING BUSINESS IN AN ONLINE WORLD
Q1. Games often display adverts that use transactional data.
State one benefit to advertisers of using transactional data.
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Q2. State one benefit to video companies of using the internet to distribute videos.
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Q3.
Tom and his wife, Jasmine, own a small business called iwant. The business sells gadgets online. Tom spends a lot
of his time away from home, meeting suppliers. Tom and Jasmine make extensive use of ICT, especially mobile
devices, in their business and private lives.
Tom buys a new smartphones. When he switches it on for the first time he is asked if he wants to share its
location.
Give one benefit and one drawback to Tom of allowing his smartphone to always share its location.
(2)
Benefit
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Drawback
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Q4.
Rini orders a pizza from pizzatown.co.uk using her smartphone.
When the pizza arrives, it is cold. Rini accesses the website again to complain. She finds the website has
remembered her details.
(i) State how a website remembers a user's details.
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(ii) Explain how Pizza Town might use the information users give to them.
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Q5. Pizza Town is a national pizza chain.
(i) When she has placed her order, Rini is asked to enter her postcode.
State why the website does this.
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(ii) Give one connectivity type that allows Rini to use her smartphone to access the internet.
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Rini normally orders pizza using her home PC. Rini notices that the website looks different on her smartphone.
(iii) Give one reason why companies provide mobile versions of their websites.
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(iv) Kevin gives Rini a voucher which can be used to get a 10% discount on the pizza.
Describe how Rini could use her smartphone to make use of this voucher.
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(v) Give two advantages to Rini and her friends of ordering pizza online.
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(vi) The delivery driver uses a navigation aid to find his way to Rini's house. State the technology that the
navigation aid uses.
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(vii) Give one benefit and one drawback of using a navigation aid.
(2)
Benefit
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Drawback
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Q6. Miss Watson is going to watch a band called Elbow who are from Manchester and brilliant! She has received
the e-ticket on her smart phone.
(i) Which one of these would have been used to send the e-ticket?
(1)
A SMS
B MMS
C
GPS
D
FPS
(ii) State two benefits to Phones 4 U Arena of using e-tickets rather than paper tickets.
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(iii) State two drawbacks to Miss Watson of using e-tickets rather than paper tickets.
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(iv) Which feature of the e-ticket will Phones 4 U Arena use to allow entry?
(1)
A Event date
B
Customer name
C
Arena logo
D
Barcode
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(v) The e-ticket is saved to her phone memory.
Explain one benefit to Miss Watson of having the e-ticket saved in her phone's memory.
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Q7.
iwant, the gadget website in an earlier question, has an online store.
When customers order goods from iwant, they see this screen.
Give two possible benefits to customers of creating an account with iwant.
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Q8. Laura starts to receive personalised emails from an online store with offers on discs from similar bands to one
she has just purchased.
(i) Explain why the online store sends Laura the emails.
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(ii) Describe how the online store is able to do this.
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(iii) Laura does not want to receive these emails. State two ways that she could prevent them from reaching
her.
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Q9.
(i) Give two reasons why some stores operate online.
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(ii) Some stores online operate on an auction basis. Describe two features of an online auction.
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Q10.
(i) Many websites use online targeted marketing.
Describe one method that companies use to target online marketing at individuals.
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Q11.
Jasmine does a lot of her work from home.
(i) Give two benefits to Jasmine of working from home.
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(ii) iwant allows some employees to work from home.
Give one drawback to the business of allowing people to work from home.
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(iii) Jasmine goes jogging at lunchtime. She uses a mobile application (App) on her smartphone to record her
time and distance. State one feature of her smartphone that this App may need to use. (1)
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(iv) Explain why mobile Apps have become so popular.
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Q12.
Transactional data is collected when customers use websites.
(i) Give two examples of transactional data.
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(ii) Give one way that transactional data is used.
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Q13. The iwant website allows users to add reviews of products that they
have bought.
(i) Explain why iwant displays the customer ratings and reviews for products.
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(ii) iwant has an acceptable use policy for its review pages.
Describe why this policy is necessary.
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(iii) iwant must comply with Distance Selling Regulations.
What is the minimum length of time iwant must give customers to return products bought online?
(1)
A
B
C
D
7 working days after order
7 working days after delivery
14 working days after order
14 working days after delivery
Q14. Sarah is a photographer who sells her photographs online.
Sarah wants customers to see photographs that are likely to be relevant to them.
Describe how transactional data can be used to achieve this.
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