Tom Wolf, Governor
palottery.com
Coming this fall, the new Wild Ball add-on will make it even more fun to play and win with the Pennsylvania Lottery’s
PICK family of draw games. Wild Ball will give players more chances to win.
As currently planned, the Lottery will draw a Wild Ball number that will apply to PICK 2, PICK 3, PICK 4 and PICK
5. When the Wild Ball add-on is purchased, players could use that designated Wild Ball number to replace any of
the drawn numbers to help create a winning combination for the ticket they played. Wild Ball payouts will differ
from regular game play.
Choosing the Wild Ball option will double the cost of any play type. For example, a $1 PICK 3 play would cost $2
with the Wild Ball add-on feature.
A Quick Resource Guide and how-to-play demonstrations will be available at palottery.com closer to the launch
date. Watch for revised Play Slips and Game Guides to arrive.
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From the Executive Director
I want to thank our entire retailer network for helping to achieve another record sales year for the Pennsylvania
Lottery. The $4.1 billion in game sales reported in 2015-2016 helped to generate more than $1.1 billion to
benefit older Pennsylvanians through a variety of programs and services. Winners claimed a record $2.6 billion
in prizes.
Lottery retailers earned a record $218.3 million in sales commissions, an increase of approximately
$15 million from the prior year. I also want to congratulate every store that earned a bonus for selling a
qualifying prize-winning ticket. Retailer bonuses totaled $985,000 for the year, up from $914,500 in the previous
year.
The upcoming fall selling season will bring some exciting new Lottery products, including the Wild Ball add-on
for PICK games and a large assortment of fresh, fun instant games. There will also be new second-chance opportunities for players available at palottery.com.
Of note, the Lottery has begun promoting 1-800-GAmBLER as its problem gambling helpline. Because the previous helpline number (1-800-848-1880) will continue to operate, there is no need to discard any existing
signage or brochures. Player outreach information will be updated in the coming months.
Again, thank you for your continued efforts and please let us know how we can assist in your success.
Best in Selling,
Drew Svitko
Responsible Play Starts Behind the Counter
The Pennsylvania Lottery urges players to play responsibly and to know their limits. The need to play responsibly
also extends to retailers and their employees. We ask all licensees to be aware of this important matter and
discuss it with sales staff.
• It is recommended that retailers and clerks should not play lottery games in view of customers, while at the
sales counter or while “on the clock.”
• Those who have or may have a compulsive gambling problem should not play or sell games.
• If compulsive gambling is a concern, stop playing and call the Pennsylvania Compulsive Gambling hotline at
1-800-GAMBLER for confidential help.
Learn to recognize the signs of a compulsive gambling problem, which can include:
• Denying there is a problem;
• Lying about where your money is going
or hiding your gambling;
• Borrowing money to gamble or pay off debts;
• Losing touch with friends or family; and/or
• Looking for the "high" that comes from gambling.
To learn more or to get help, please visit the
Pennsylvania Council on Compulsive Gambling online at
www.pacouncil.com or call 1-800-GAmBLER.
Remember, Lottery players must be 18 or older.
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New Instant Games!
Remember to immediately activate and display new instant
games to keep players happy and generate sales.
On Sale:
July 19, 2016
Wonder Buck$ ($10)
1224
Power 7s ($5)
1225
Wild 1 ($2)
1226
Cash Bam Boom ($1)
1227
Coming in
August
million In An Instant ($20)
1228
money Clip ($5)
1229
*Family Feud® ($5)
1230
Diamond mine ($3)
1231
money Stash ($2)
1232
Lucky 13 ($1)
1233
Coming in
September
*Creepy Cash ($5)
1237
*Pumpkin Patch Scratch ($2)
1238
*Games will offer second-chance drawing(s); see next page.
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Coming Soon...
Mad Money Family of Instant Games
The mad money family of instant games
will launch in September, featuring five
games at various price points:
• $1,000,000 mad money [$20]
• $300,000 mad money [$10]
• $100,000 mad money [$5]
• $50,000 mad money [$2]
• $10,000 mad money [$1]
The top prize is the focus of each game.
Although each has a unique play style
and features, all have similar elements
that will appeal to players.
Exciting Second Chances
Planned for Fall
Games offering second chances to win continue to rise in popularity! This fall, watch for these second-chance
drawings inside our VIP Players Club at palottery.com.
• Family Feud® Second-Chance Drawings – Enter eligible tickets for chances to win cash prizes up to $20,000.
A total of $200,000 prizes will be offered. Entry deadlines are Sept. 29 and Oct. 27, 2016.
• Wild Ball Bonus – Enter qualifying PICK tickets for a chance to win $50,000. If the ticket was purchased with
the Wild Ball add-on, an entrant could win $100,000! A total of $300,000 in prizes will be available. Entry deadline is Oct. 20, 2016.
• Screamin’ 7s Second-Chance Drawing - Enter non-winning Creepy Cash and Pumpkin Patch Scratch instant
tickets for a chance to win cash prizes up to $70,000! Over $150,000 in prizes to be awarded. Entry deadline is
Nov. 3, 2016.
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Instant Games Closing Dates
All closed games should be removed from display by the end-of-sale date. They should be settled, and procedures
for returning partial packs should be executed. Returns may be held for pick up by your lottery representative
during the next regularly scheduled visit.
Game
Name
Price
Sales End
Validation Ends
1156
1159
1183
1130
1145
1147
1186
1187
1204
1192
1178
1162
1155
1191
Crossword Doubler
$1 million Fever
Cupid’s Cash
Beeline Bingo
Super $1,000 Frenzy
Super $100 Frenzy
Lucky Heart$
Winner Winner Chicken Dinner
mother’s Day
Lucky Shamrock
Lucky you
Electric 8s
Chili Pepper Payout
Leprechaun Loot
$5
$20
$5
$3
$10
$2
$2
$1
$5
$2
$10
$5
$5
$5
5/6/2016
5/25/2016
5/26/2016
6/16/2016
6/16/2016
6/16/2016
6/16/2016
6/16/2016
6/28/2016
7/11/2016
7/28/2016
8/2/2016
8/2/2016
8/2/2016
5/6/2017
5/25/2017
5/26/2017
6/16/2017
6/16/2017
6/16/2017
6/16/2017
6/16/2017
6/28/2017
7/11/2017
7/28/2017
8/2/2017
8/2/2017
8/2/2017
Boost Sales
Through Customer Service
Players who are upset by retailers who refuse to pay prizes, poorly trained clerks and a general lax attitude about customer service are known to call and email Lottery headquarters on a daily basis.
The advice we offer those players is very straightforward: play only at stores that treat players like customers!
Players are customers. Put yourself in the customer’s shoes. Would you return to a store that seems not to care
whether you ever come back? With more than 9,000 Lottery retailers across the state, customers know they have plenty
of choices of where to shop.
Here’s one way to make your store stand out from the crowd. A number of our most successful selling stores sometimes
do not pay lottery a dime! How does that happen? They PAy prizes on winning tickets. By becoming known in the community as a store that pays prizes, they become a magnet for returning players.
Another idea for increasing sales is to actively learn about our products, promotions, second chance drawings and engage
potential players by asking for the sale. Never expect Lottery games to simply sell themselves.
The bottom line is that selling lottery games is a terrific way to gain foot traffic that helps to sell other products, too.
By providing outstanding customer service, your store can become a destination for lottery customers.
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Tip for Success
Promote Winner Awareness
There are many winning tickets sold at your store – remind your
customers of that! By displaying winners with winning amounts
highlighted, you’ll let customers know they also have a chance
to win.
make your display highly visible and create a designated area
where your customers can easily see them. Ensure the display is
kept fresh by rotating in winners from newer games.
Don’t forget to also advertise any big jackpot winners that you sell! The
Pennsylvania Lottery provides resources such as Winner Awareness
Posters and large display checks that you can use to promote the winners
you’ve sold. Remember: stores can promote that a win took place, but
should avoid using the winner’s name.
Tech Talk:
Reminding customers that your store sells winners gives them motivation
to play and a reason to return!
Reports that can help promote the winners you’ve sold
As we’ve discussed, sharing information about the winning tickets sold at your store can encourage customers to
play at your store. To review a list of winning tickets you’ve sold, there are two reports that can be accessed:
Winner Statistics Report
(WAVE terminal report)
This report provides the number of winning tickets
sold for the last 12 months, as well as the total
amount of winners that have been cashed. you can
access this report by pressing on the Reports tab on
the WAVE Terminal, and then pressing the Daily
button.
Winners Report (Retailer Portal website)
If you are interested in seeing winners of $1,000 or
more sold at your location during a particular period
of time, the Retailer Portal website is the place to
go.
Once logged into the site, click on the Reports tab
and select On-Demand Reports. When the
dropdown arrow appears, scroll down to Winners.
Enter the time period you would like to search and click Run. All winning tickets worth $1,000 or more sold during
the selected time period will appear. Information shown includes Game number, game name, and prize amount.
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Drawing Schedule
Players must be 18 or older. Please play responsibly. Compulsive Gambling Hotline: 1-800-GAMBLER.
Mon.
Tues.
Wed.
Thurs.
Fri.
Sat.
Sun.
E
E
E
E
E
D
E
D
E
D
E
D
E
D
D = 1:35 p.m. Day Drawing - View drawing at palottery.com
E = 6:59 p.m. Evening Drawing
Mega Millions® - Drawing at 11 p.m.
Powerball® - Drawing at 10:59 p.m.
Cash4Life™ - Drawing at 9 p.m.
View drawing at palottery.com
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Big Match 6
Winner
Sold in Erie
A match 6 Lotto jackpot-winning ticket
worth more than $1.2 million from the
Thursday, june 2, drawing was sold by
Country Fair, 5866 Station Road, Erie. The
ticket correctly matched all six winning
numbers drawn, 10-15-24-38-43-47, to win
$1,201,120, less applicable tax withholding.
The store earned a $10,000 bonus for
selling the winning ticket. Congratulations!
Lehigh Valley Area Office to Relocate
The Pennsylvania Lottery’s Lehigh Valley (Area 7) office will relocate this fall. Effective Oct. 4, 2016, the Area 7
Office’s physical address will change to: 555 Union Blvd., Allentown, PA 18109. The telephone number will
remain 610-807-3319.
By law, Lottery players must be 18 or older.
PA Lottery Toll-Free
1-800-692-7481
Equipment Service & Repair
1-800-692-7353
Tel-Sell Team
1-888-393-4744
Interpreter Language Line
1-800-692-7353
Drawing Results
1-877-282-4639
1-800-GAMBLER
Sales maker publication date: july 29, 2016. Sales maker, an official publication of the Pennsylvania Lottery, is issued quarterly for the benefit of retailers. Sales maker
content may not be reprinted or republished without prior approval of the Pennsylvania Lottery, 1200 Fulling mill Road, middletown, PA 17057. 1-800-692-7481.
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