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 2010, Vol. 18, No. 3, 487–495
Advances in Psychological Science
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The Impact of Communication on Stereotype Maintenance,
Transformation and Inhibition
ZHAI Cheng-Xi 1,2 ;
LI Yan-Mei1 ;
LI Shu1
(1Institute of Psychology, Chinese Academy of Sciences, Beijing 100101, China)
(2 Graduate School of Chinese Academy of Sciences, Beijing 100039, China)
Abstract: Communication is a tool for humans to exchange information, which establishes and maintains
mutual relationship and social behavior. A stereotype can be defined as “a cognitive structure that contains
the perceiver’s knowledge, beliefs, and expectations about a human group”. In recent years, researchers
have explored various effects of communication on stereotype maintenance, stereotype transformation and
stereotype inhibition. Results of these studies showed that 1) ingroup communication maintained stereotypes
or led to a polarization of stereotypes with strategic choice of information and biased language; 2)
intergroup communication, especially the vicarious intergroup communication, may constitute a possible
approach to stereotype inhibition. Identification of these impacts would help to further understand the
intergroup communication.
Key words: stereotypes; communication; ingroup; outgroup