PAISAJES COMPARTIDOS
Expression which makes clear the framework of reference,
the objectives and the tasks which the PACMAn project
intends to set up in the Valencian Region
The result would be a great virtual platform of information
and knowledge management about the agrofood supply
which will have:
• a main operating character and
• as many strategic settings as supply’s segments which have
been chosen
Thanks to the shared knowledge, we would intend to
restore a model of action which would let us
integrate new assets in our productive economy
supply, in the area of the agrofood supply
We make possible the meeting of value chain’s
agents from various segments,
• Olive oil,
• Dessert grape,
• “cocas” and “coquetas”,
With the purpose to increase our industrial capacity
and the smart dimension of the infrastructures and
agents making up the value chain
OLIVE OIL SEGMENT
Objective:
to identify the way of participation of the various value chain’s
agents in this segment
to identify strategic micro - processes to set off, after an analysis
session about the current situation
Fields/sectors/segments:
We work with the agents linked to the whole value chain, with
priority given to the producers (farmers/cooperatives) and to the
mills, but also incorporating shopkeepers and prescribers
OLIVE OIL SEGMENT
Conclusions
A. Innovation
In the Valencian Community, the olive oil supply needs a work of revision about
information and knowledge in the following areas:
- product’s identity (singularly in the mono - variety category)
- supply’s identity (differentiation based on the work of packing and brand)
The second important task has to do with the appropriate training which would
make possible the optimization of the supply quality, by means of:
- Ongoing training and guidance of the farmer’s work, especially about the
product’s harvest process;
- Training of shopkeepers, cooks and prescribers about the product’s identity
- Creation of culture among users
OLIVE OIL SEGMENT
Conclusions (2)
B. Networking
-
Inter-cooperation mechanisms among value chain’s agents were identified
because they make possible an optimization of the information and
knowledge management:
Creation of an on-line community
C. Internationalization
-
The perfecting of platforms of internationalization promotion demands:
The consolidation of the identity of the product and of the supply (brand)
The emulation (benchmarking) of the actions initiated by lead firms
The selection of strategic partners in third countries
DESSERT GRAPE SEGMENT
Objective:
to identify the way of participation of the various value chain’s
agents in the region of Valencia; in the framework of the
PACMAn project and led by the IMPIVA
to identify strategic micro - processes to set off, after an
analysis session about the current situation
Fields/sectors/segments:
We work with the agents linked to the whole value chain, with
priority given to the producers (farmers/cooperatives) and to
the manufacture firms, but also incorporating shopkeepers
and prescribers
DESSERT GRAPE SEGMENT
Conclusions
A. Innovation
The dessert grape supply is gradually incorporating singular packing systems which
provide a greater life rank before the consumer and have to do with:
- product’s identity (singularly concerning the “Moscatel” grape)
- supply’s identity (differentiation based on the work of packing and brand)
The second important task has to do with the appropriate training which would
make possible the optimization of the supply quality, by means of:
- Ongoing training and guidance of the farmer’s work, especially about the product’s
way of growing process;
- Training of shopkeepers, cooks and prescribers about the product’s identity
- Creation of culture among users
DESSERT GRAPE SEGMENT
Conclusions (2)
B. Networking
Inter-cooperation mechanisms among value chain’s agents were identified
because they make possible an optimization of the information and
knowledge management:
- Creation of an on-line community
C. Internationalization
The perfecting of platforms of internationalization promotion demands:
- The consolidation of the identity of the product and of the supply (brand)
- The emulation (benchmarking) of the actions initiated by lead firms
- The selection of strategic partners in third countries
“COCAS” & “COQUETAS” SEGMENT
Objective:
to identify the way of participation of the various value chain’s
agents in the region of Valencia; in the framework of the
PACMAn project and led by the IMPIVA
to identify strategic micro - processes to set off, after an
analysis session about the current situation
Fields/sectors/segments:
We work with the agents linked to the whole value chain, with
priority given to the manufacturers (bakers/confectioners and
cooks) and to the industrial firms operating in the creation of a
supply of 4th and 5th range, but also incorporating
shopkeepers and prescribers
“COCAS”& “COQUETAS” SEGMENT
Conclusions
A. Innovation
-
The “cocas” and “coquetas” supply intends to make real a model of presence in the
catering supply which would favour a better nutritional and dietetic quality, in front of the
current supply which shows an outstanding charge of saturated fats among an alternative
supply profile of no traditional cooking in the Region.
In this same way, we are working on:
Product’s identity (register of the current supply and restoration of products which are
disappearing from the market)
Supply’s identity (differentiation based on the R&D work)
The second important task has to do with the appropriate training which would make
possible the optimization of the supply quality, by means of:
- Ongoing training and guidance of the baker’s, confectioner’s and cook’s work;
- Redefinition of a menu nutritionally and dietary well balanced to incorporate in a new
model of catering: the “ coqueterias”
- Creation of culture among users
“COCAS”& “COQUETAS” SEGMENT
Conclusions
B. Networking
Inter-cooperation mechanisms among value chain’s agents were identified because
they make possible an optimization of the information and knowledge management:
- Creation of an on-line community
C. Internationalization
The perfecting of platforms of internationalization promotion demands:
- The consolidation of the identity of the product and of the supply, as well as of the
catering model which would come from the research work
- The emulation (benchmarking) of the actions initiated by lead firms
- The selection of strategic partners in third countries
From the meetings held with the various agents of the sectors
between December 2011 and January 2012 we deduce the need of a
meeting which would bring together the three segment’s agents
who would like to participate in the project and which will take place
in Valencia between the 1st and the 9th of March 2012