Digital Gaming
Turkey
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Executive Summary: Turkish digital gaming market size is estimated around US$
th
464 million in 2015, making Turkey 17 biggest digital gaming market worldwide.
The local market is heavily dependent on imported games. However, Turkish
language option and local content are becoming more essential. The local game
development industry which started developing in late 1990’s, is still populated by
small scale companies. So far, Turkish game developers have produced a number
of internationally successful projects.
Market Size
Turkish digital gaming market size is estimated around US$ 464 million in 2015,
making Turkey 17th biggest digital gaming market worldwide with compound annual
growth rate of 16%. In a country with 78 million inhabitants, 38 million people 49% of Turkish population- make use of internet whereas 22.4 million people
classify as active gamers. 61% of the gamer population spends money on games
and yearly per capita spending stands at US$ 33.71.
The overwhelming majority of game fans in Turkey are males between 15 and 22
years of age. It is also worthwhile to note that 1.3 million Turkish households are
reported to have a game consoles and the share of mobile games stand at 44%.
International Game Developers in Turkey
Sector contacts estimate that 95% of the content is produced abroad. Recently, a
number of international game development companies, especially those of US and
Korean origins, have started opening local subsidiaries for marketing, content
localization and also development purposes. Among these firms are GamersFirst
(www.gamersfirst.com),
RiotGames
(www.riotgames.com),
PeakGames
(www.peakgames.net), Dutch Triodor (http://www.triodor.eu/) and Joy Game
(www.joygame.com). Most of these firms are active in online games. On the other
hand, Aral Games (www.aralgame.com) is by far the most prominent local
distributor boxed games. Generally speaking, the availability of Turkish language
option and local content has become paramount for international game developers.
Table 1: The best selling PC games on Steam Turkey, Units (AprilDecember 2015)
1.
Counter Strike: Global Offensive
179,776
2.
H1Z1
55,479
3.
Payday 2
41,392
4.
Euro Truck Simulator 2
33,025
5.
Rocket League
30,907
6.
Grand Theft Auto V
27,030
7.
Left 4 Dead 2
24,263
8
The Elder Scrolls V: Skyrim
21,744
9.
Garry’s Mod
18,718
10. Football Manager
17,824
Source: http://www.donanimhaber.com/
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Local Gaming Industry
The local game development industry which started developing in late 1990’s, is
still populated by small scale companies. Since then, a number of Turkish game
developers have either directly launched or contributed to internationally successful
projects such as Tale Worlds’ Mount & Blade (http://www.taleworlds.com/),
Crytek’s (http://www.crytek.com) Crysis and FarCry series, Gram Games’ 1010
(http://gram.gs/). Some other successful Turkish developers include Sobee (owned
by
Turkish
Telecom,
http://www.sobee.com.tr/)
and
2Gen
(http://www.2genstudio.com/). Technology development zones, especially METU
TECH
(http://www.metutech.metu.edu.tr/cms/)
and
ITU
Ari
Teknokent
(http://www.ariteknokent.com.tr/) have so far been successful incubation centers
for the gaming branch. Bahcesehir University hosts BUG game lab, as well
(buglab.bahcesehir.edu.tr). It is also worthwhile to note that Turkish universities
offer high quality curricula in software engineering and digital design studies. At the
moment, there are about 30 development firms in Turkey which are mostly based
in Istanbul, Ankara and Izmir.
In 2014, TOGED (www.toged.org) came to life as the sector organization for the
gaming industry. OyunDer is another important association for Turkish gaming
sector (www.oyunder.org).
Turkish government has announced its willingness to support the clustering efforts
of Turkish gaming sector although a branch specific investment incentive scheme
still needs to be developed.
Turkey will be the partner country at Gamescom Exhibition in Koeln in August 2016
(www.gamescom-cologne.com).
Opportunities for Dutch Firms
Turkish gaming market is rapidly growing in terms of revenue and it is heavily
dependent on imports. At the same time, Turkish companies have lately begun to
produce internationally successful games. Therefore, Turkey can be an interesting
location for the Dutch gaming industry in terms of both sales and development
purposes. Turkish government has very recently announced willingness to support
the local industry through financial means. The presence of a large Turkish
speaking young population in the Western Europe may also create valuable linkages
for Dutch firms interested in Turkish gaming market.
1. Important Industry and Government Contacts
TOGED (Turkey Digital Gaming Association)
Address: ODTÜ OSTİM TEKNOKENT Uzay Çağı cad. 1308. sk. No:6/11 Ostim,
Ankara
E-mail: [email protected]
www.toged.org
OyunDer (Gaming Association)
http://www.oyunder.org/
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TUDOF (Digital Games Federation of Turkey) - Inactive
Address: Ulus Ishani A Blok Ulus Ankara
Tel: +90 312 310 39 60
Contact: Mr.Mevlut Dinc, President
E-mail: [email protected]
www.tudof.org
KOSGEB (SME Development Agency)
Address: Harman District Abdülhak Hamit Avenue No:66 Altmisevler Mamak
Ankara
Tel: +90 312 595 28 00
Fax: +90 312 368 07 15
www.kosgeb.gov.tr
TTGV (Technology Development Foundation of Turkey)
Address: Cyberpark Plaza B-Blok Kat: 5 – 6 Bilkent 06800 Ankara
Tel: +90 312 265 02 72
Fax: +90 312 265 02 62
E-mail: [email protected]
www.ttgv.org.tr
TUBITAK (Scientific and technological Research Council of Turkey/Counterpart of
SenterNovem)
Address: Tunus Caddesi No:80 06100 Kavaklıdere Ankara
Tel: +90 312 468 53 00
E-mail: [email protected]
www.tubitak.gov.tr
2. Interesting websites and Journals
www.chip.com.tr (Monthly Journal)
www.level.com.tr (Monthly Journal)
http://dijitaloyun.wordpress.com
http://forum.merlininkazani.com
3. Important Fairs and Exhibitions
GAMEX Istanbul (17-20 December 2015)
ICC
www.gamex.com.tr
GAMING ISTANBUL (4-7 February 2016)
ICC
http://www.gamingistanbul.com/
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References:
-
Newzoo
Merlin’in Kazani
Dunya Newspaper
TOGED
DonanimHaber
REF: IST-HA/Mustafa Basaran/Feb 2016
Colofon
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