Press Release
Ricoh Europe Shares Benefits of “Mobile First” Strategy
Ricoh Europe, London, 10 June 2015 – It may seem counter-intuitive for printing
companies to be concerned about a mobile-first strategy. Not so, according to a brand new
white paper sponsored by Ricoh Europe. Making the Most of Mobile: What a ‘Mobile-First’
Strategy Means for Your Business is available for free download here.
Graham Moore, Director, Business Development, Ricoh Europe says “Ricoh commissioned
this important white paper written by WhatTheyThink Senior Editor and industry expert Cary
Sherburne. She identifies the opportunities that mobile technologies present for printing
businesses of all sizes with good examples of how to put them to use.”
The white paper explores three aspects of mobile that apply to businesses of all sizes and
across all industries, but with a focus on how they can be applied by printing companies.
These include:
1.
How mobile technologies can be levered in your own business to improve
productivity in terms of production and business management, employee satisfaction
and more;
2.
What you need to consider in terms of client-facing applications in order to give them
the flexibility of conveniently and comfortably accessing your business from any
device, anywhere, anytime, ordering print and other products, reviewing job status and
more; and
3.
How you can take advantage of the rapid adoption of mobile technologies to add new
(profitable) products and services to your portfolio that not only generate new revenue
streams but add value to your clients’ businesses.
Sherburne says, “These days, the rules of the game change quickly and both printing firms
and their customers need to be able to change along with them. Printing firms that have
employed a mobile-first strategy are uniquely positioned to help their clients in marketing
departments play a different game and this white paper provides a good base to start from,
either to re-evaluate existing strategies or to establish and execute new ones.”
The demand for a more seamless way of working anywhere at any time is already apparent.
Research commissioned by Ricoh Europe in 2013 into the ‘iWorker’ revealed that business
leaders expect that by 2018, the majority of their workforce to be made up of employees that
have 24/7 access to all the necessary information.
RICOH Europe
www.ricoh-europe.com
20 Triton Street, London, NW1 3BF. Phone: +44 (0) 207 465 1153 Fax: +44 (0) 207 224 5740
E-mail : [email protected]
Press Release
Yet despite the technology emerging and the clear advantages of a fully mobile and digitally
mature workforce, some organisations are reluctant to adapt. In other Ricoh research into
the technologically evolved workplace of the future, only 29 per cent of employees said that
their company has a strong appetite for creating new ways of working and deploying
technologies to make the future a reality.
“As ubiquitous as mobile technologies are around the globe,” adds Moore, “it is important to
remember they are still in their infancy. We still have many opportunities to invent the future
and to future-proof our businesses by being smart about mobile. That’s why we are making
this educational piece available to the market as part of our thought leadership programme.”
The white paper is available for free download here. For more information about the products
and services offered by Ricoh Europe, visit our website, follow our blogs , or email us.
-ends| About Ricoh |
Ricoh is a global technology company specializing in office imaging equipment, production print
solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group
operates in about 200 countries and regions. In the financial year ending March 2015, Ricoh Group
had worldwide sales of 2,231 billion yen (approx. 18.5 billion USD).
The majority of the company's revenue comes from products, solutions and services that improve the
interaction between people and information. Ricoh also produces award-winning digital cameras and
specialized industrial products. It is known for the quality of its technology, the exceptional standard of
its customer service and sustainability initiatives.
Under its corporate tagline, imagine. change. Ricoh helps companies transform the way they work and
harness the collective imagination of their employees.
For further information, please visit www.ricoh-europe.com
For further press information, please contact:
Ricoh Europe PLC
Kirstie Stevens/Jack Gibson
Tel: +44 (0) 20 3033 3632
E-mail: [email protected]
Homepage: www.ricoh-europe.com
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Visit the Ricoh media centre at: www.ricoh-europe.com/press
RICOH Europe
www.ricoh-europe.com
20 Triton Street, London, NW1 3BF. Phone: +44 (0) 207 465 1153 Fax: +44 (0) 207 224 5740
E-mail : [email protected]