Packaging Talent Award
-Steam generator ECO proposition
-Steam iron storage box
Alexander Grotz & Ramon Riut
Garment Care, Philips
January 22, 2015
Packaging Talent Award
At Philips Garment Care, we seek to improve consumer lives with meaningful and
innovative products.
Packaging is the face of our products. Without being convinced by a good face,
consumers would never get to experience our products. However, it can be more than
that. How can we make our packaging do more for our consumers?
Would you like to maximize Philips Garment Care packaging usefulness and appeal?
We believe that Second Life Packaging can significantly improve consumer lives. Not
only by providing more value to our products but also by making their supply chain
more sustainable. We present you with two opportunities to show your talent while
helping us to make better products:
1.
2.
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Philips PerfectCare Aqua steam generator ECO proposition
Philips EasySpeed Plus steam iron storage box
January 22, 2015
Garment Care, Philips
Steam generator ECO
proposition
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Garment Care, Philips
the range.
our best selling range
• Please refer to http://www.philips.co.uk/c-p/GC8638_20/perfectcare-aqua-pressurised-steamgenerator-with-optimaltemp
– this represents one PC Aqua out of the whole range, all models are similar but with higher /
lower specifications in terms of bar pressure etc and in different colors
• PerfectCare Aqua is our best selling steam generator
• PerfectCare Aqua has this unique feature: large water tank. It means you can iron for hours
without refilling the water tank. It helps make ironing sessions easier and faster. The excellent
design of the fully visible water tank means you can see the water level when you look from
any angle.
• 100% easy to use, no adjustment required. You can now iron all ironable garments one after
the other, without having to wait or to adjust the iron's temperature dial.
• 100% safe on all fabrics even the most delicate like silk, cashmere, wool, polyester.
Independent iron testing institutes have used PerfectCare on the most sensitive ironable
garments and they confirmed excellent ironing results.
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OptimalTEMP
the technology behind PerfectCare
https://www.youtube.com/watch?v=XM60xsd7pi4#t=14
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Garment Care, Philips
PC Aqua Eco
the greenest product in our Aqua range
55% recycled plastic
4 years
warranty
100%
recyclable
45% energy saving
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Garment Care, Philips
current commercial box
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current commercial box
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the challenge
create a commercial box for our ECO proposition
– radiating the ECO aspect
– highlighting OptimalTEMP
– focus also on
 energy saving
 steam power
 recycled plastic
– allow enough space for product pictures / communication / legally mandatory information in
various languages (as in current commercial box)
– Philips logo large and visible
PLUS
Give box a “second life” (for storage / furniture / cut outs..)
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Garment Care, Philips
production criteria / limitations
PC Aqua
Fbox size (cm)
Packaging :commercial box, buffer Insert
Box strength (min stacking per load)
40.5x28.5x30
8 layers of commercial boxes
(boxes and the buffer insert are required to be
transported in a layer of 8)
Supplier limitations *
- max paper size 28 inch x 40 inch
2 pieces of paper for 1 fbox
- 6 color print
- 5 color print
Yes
Yes
• please also check a current PC Aqua commercial box (and buffer insert)
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Steam iron storage box
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Garment Care, Philips
Background
Currently, Philips offers the EasySpeed Plus irons with heat resistant and
fashionable storage boxes. Consumers praise having a solution for immediate
storage of their irons after use, how can we improve this experience and / or
what further useful benefit can we provide to our consumers via Second Life
Packaging?
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Garment Care, Philips
The Challenge
You will develop a new Second Life packaging idea for Philips irons.
You can either go for one or both of the following design routes:
1. An improved iron storage box.
2. A box that provides new consumer-relevant benefits beyond iron storage.
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Boundary conditions
To make your packaging innovation succeed, you need to think about the garment care consumer
and what would radically improve their iron storage experience. However, packaging is also the
product’s face and an important part of the supply chain, therefore you also need to consider and
justify:
• The higher the benefit/cost ratio, the better
• It should allow space for packaging a Philips Iron inside
• It must display product communication information in an appealing manner
• It must be robust enough to endure supply chain: from production, warehousing thru point of
sale.
• Optional: if you design it to be used immediately after iron use, you have to make it heat
resistant
Next pages show key information about our current Storage Box for you to consider for your
design.
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Garment Care, Philips
Our Current Storage Box
Inner Volume Dimensions (space needed to store an Iron):
31cm (Length) X 17cm (Height) X 14cm (Width)
Referential Pictures:
Interior with Carton Buffer
for Iron Rest
Box
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Communication