WHAT YOU NEED TO KNOW
ABOUT MARKET MAPS
Innography’s Market Map is a powerful
algorithm that provides a visual description
of a competitive landscape. The Resources
axis combines three key factors not specific to the
landscape being analyzed: total revenue, patent litigation, and
number of locations. In general, the higher on the Resources
axis a bubble is located implies the greater the ability for that
company to capitalize on its patents.
The Vision axis combines three key factors specific to your search
criteria and the landscape being analyzed: size of patent portfolio in the
technology space, number of different patent classifications represented
by those patents, and number of citations on that organization’s patents
in the space. The further to the right a bubble is located, the stronger the
company’s focus and presence in the area you have searched.
The Market Map is useful for determining likely buyers and sellers of
patents, and for finding licensing candidates. The grid design of the Market
Map also exposes new market entrants that may be good acquisition
Understand Market Players
targets. Following are some options for interpreting the Market Maps:
Quadrants
Market Analysis
Licensing
Lower Left
Niche Players and Start-ups
Followers and Market Entrants
Upper Left
Market Challengers
Potential Buyers
Lower Right
Visionaries
Potential Sellers
Upper Right
Market Leaders
Incumbents
2015 CODIE AWARD WINNER FOR
“BEST BUSINESS INFORMATION SOLUTION”
AUTOMATED INSIGHT
THE INNOGRAPHY ADVANTAGE
Innography leads the industry with algorithms
• Data Cleansing: Millions of Data Cleansing,
designed to make IP research easier to conduct:
Correlating and Normalizing rules updated weekly
for the most reliable IP data possible
• PatentStrength®
• CustomStrength®
• Expiration Date Calculations
• Citation Mining
• Market Map
• Classification Similarity
• Text Clustering
• Semantic Search
• Predicted Assignments
• Data Sources: 100+ Data Sources, updated as
often as nightly
• Full Text Coverage: Over 55 Million full-text
translated patents from 20 jurisdictions
• Patent Search: Nearly 100 Million patents and
applications
• Visualizations: More than 50 exportable and
editable charts
• Semantic Search: Metadata transversal and
Semantic Search uncover hidden patents
in seconds
• PatentStrength: Highlights the most valuable
patents
• Playbooks: One-click reports that enable business
users to leverage the power of IP analysis
• Recognized Industry Innovator: Innography
Advanced Analysis is the winner of multiple
industry awards
ABOUT INNOGRAPHY
Innography provides patent search and intellectual property analytics software that helps the world’s leading patent owners,
innovators and decision-makers drive more business value from IP investments. Correlating 100 million patent documents
with financial, litigation, market and business data, Innography helps clients track competitors, uncover lucrative revenue
sources, pre-empt litigation risk and stay abreast of innovation trends. With more than 350 global clients across all product
industry categories, Innography is proud to achieve customer satisfaction far above the industry average. Headquartered in
Austin, Texas, Innography is a CPA Global company.
innography.com
[email protected] | +1 512 306 8688 | +1 877 603 2070 |
© 2016 Innography, A CPA Global Company. All rights reserved. Innography, CustomStrength, Patent Market Tracker, PatentIQ, PatentScout,
and PatentStrength are registered trademarks and IP AnswerGuide, IdeaScout, PatentGuard, and Vippet are trademarks of Innography, A
CPA Global Company. Innography disclaims any proprietary interest in the marks and names of others.