Marketing Ag Products
Original Power Point Created by
Owen Thomason
Modified by the GA Agriculture Education Curriculum Office
July 2002
August 2008
What is Marketing?
• The performance of all business activities
involved in the forward flow of food and
fiber from farm producers to consumers.
• Moving farm products to the consumer by
means of innovative selling and
advertising.
August 2008
How do I market my product?
• Determine a plan of
action
• Cost vs. Price
• Users/Consumer
• Packaging
• Delivery
• Advertisement?
• Evaluation
August 2008
Determine a Plan of Action
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What am I going to sell?
How am I going to sell this product?
Who will buy my product?
How much do I charge?
How will I deliver the product?
Can I find my niche?
August 2008
Cost vs. Price
• What does it cost to
produce this product?
• What will it cost to
package, deliver,
advertise, and market
this product?
• What is a reasonable
profit for this product?
• What price will the
market accept?
August 2008
Who Will Buy My Product?
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Local
State or Regional
National
Specialty/Value Added
Ethic
Niche
August 2008
Packaging Your Product
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Bulk
Individualized/Small Parcels
Boxed
Shrink Wrapped
Other
August 2008
Delivery of Your Product
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August 2008
Trucking
Personal Delivery
Delivery Service
Custom Hire
Farmers Market
Other
Advertisement
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Flyers
Newsprint
Television/Radio
Internet
Word of Mouth
Reputation
Promotional Items
August 2008
Evaluation
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What is the bottom line?
Time vs. Profit
Communication with buyers
Additional Resources needed
Problems?
Was it worth the effort?
August 2008
How do I Present My Product to
Consumers?
• Positive terms
• Make the consumer want what you have
• Have the consumer believe they must have
your product
• Define your product to their needs
August 2008
Chicken Litter
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Compost
Organic Fertilizer
Soil Amendments
Feed Additive
Animal Supplement
Nutritional
Component
August 2008
Be a Price Maker
• Price takers settle for what the market tells
them.
• Price Makers market what they have into a
higher profit
August 2008
Value Added Marketing
• Instead of selling steers at the sale barn,
sell the carcass to individuals who want
grass fed or grain fed home raised calves
• Instead of hay, sell high quality, tested,
weighed forages delivered to your farm.
• Instead of chicken litter, sell composted,
low odor fertilizer.
August 2008