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AVEDA GLOBAL FASHIONISTA
PHOTOGR APHIC COMPETITION
Trendsetters shape the beauty industry.
They determine what’s now, what’s relevant and what’s beautiful.
We believe the Aveda network has the most talented artists and trendsetters
in the industry, and we want you to tell us what’s trending.
Show us your best interpretation of autumn/winter 2017 trends,
and you could win a chance to share your artistry with the world.
2016 Aveda Global Fashionista Winner, Svetlana Kononova, Russia
COMPETITION OVERVIEW
SUBMISSION PROCESS
PRIZES
Please include the following information with your
submission:
• Your inspiration for the look
• Your hair cutting technique
• Your hair styling technique, including all products used
• Your hair color technique and placement, including all
formulas and products used
• Your makeup technique, including all products used
The Aveda Global Fashionista Photographic
Competition invites Aveda Artists to create
a total look (cut, color, style and makeup)
with Aveda products that showcases their
artistry, personal interpretation of seasonal
trends. Winners at all levels receive incredible
opportunities to advance their craft and career
at Aveda shows and events.
All prizes include airfare, hotel accommodations and
event tickets where applicable.
Country Winners: One winner will be chosen from each
eligible country (except for the U.S., where six winners
will be chosen) and receive a trip to Styled by Aveda in
Minneapolis, Minnesota, on September 24–25, 2017.
Regional Winners: From the country winners,
three regional winners representing North America,
Europe/Middle East and Asia Pacific will be announced
at Styled by Aveda and receive the opportunity to work
backstage with the Aveda Global Artistic Team at
autumn/winter 2018 New York Fashion Week.
Global Winner: The global winner will also be announced
at Styled by Aveda and receive the opportunity to present
at Aveda Congress 2018.
STEP 1: SUBMISSIONS
All entries must be uploaded to fashionista.aveda.com
from March 15–June 1, 2017. Entries received after
June 1 will not be accepted.
STEP 2: JUDGING & COUNTRY WINNERS SELECTED
An expert panel of judges in each country will review
submissions June 1–30, 2017, and one winner from
each country (and six in the U.S.) will be selected and
notified by phone on or before July 14, 2017. All country
winners will receive airfare, hotel accomodations and
a complimentary ticket to attend Styled by Aveda in
Minneapolis, Minnesota, on September 24–25, 2017.
STEP 3: REGIONAL WINNERS & GLOBAL
FASHIONISTA ANNOUNCED
Three regional winners and one global winner will
be announced on stage at Styled by Aveda.
TERMS & CONDITIONS
• The competition is open to all Aveda Lifestyle, Concept,
Exclusive and Family salon employees who are 21 years
of age or older. Aveda Institute students are not eligible
to participate but are encouraged to participate in the
Edwin Neill II Full Potential Award competition.
• Salons must be open and trading by the start of the
competition process to be eligible.
• Salons can submit multiple individual entries. Only the
individual who enters is eligible to win.
• Only one photograph per entry will be accepted.
• The look should encompass the cut, color, style and
makeup trends for autumn/winter 2017 and demonstrate
seasonal hair and makeup predictions.
• The look should represent the image, quality and
spirit of the Aveda brand.
• The look must be created using only Aveda products
(where applicable).
• No wigs or hairpieces will be accepted.
• All entries must follow the Aveda brand and mission
standards. Looks with fur, faux fur, feathers or glitter
will not be accepted.
• All photographs must be a head-and-shoulders shot
of a model, high-resolution and 20 cm x 25 cm (8" x 10").
• A minimum of five entries per country is required for
a country to be eligible for entry.
• The competition is open to the following locations:
Australia, Benelux (Belgium, Netherlands and
Luxembourg), Canada/Alaska, Denmark, France,
GSA (Germany, Austria and Switzerland), Hong Kong,
Iceland, Italy, Japan, South Korea, Malaysia, Norway,
Russia, Singapore, Spain, Sweden, Taiwan, Thailand,
Turkey, UK (UK and Ireland) and USA.
• Six U.S. winners will be selected, one from each of
the following regions:
—N
orth West: Hawaii, Idaho, Montana, Oregon,
Washington and Wyoming
—S
outh West: Arizona, California, Colorado,
Nevada, New Mexico and Utah
—N
orth Central: Illinois, Iowa, Minnesota,
Nebraska, North Dakota, South Dakota
and Wisconsin
—S
outh Central: Arkansas, Kansas, Louisiana,
Mississippi, Missouri, Oklahoma and Texas
—N
orth East: Connecticut, Delaware, Indiana,
Kentucky, Maine, Maryland, Massachusetts,
Michigan, New Hampshire, New Jersey, New York,
Ohio, Pennsylvania, Rhode Island, Vermont,
Virginia and West Virginia
—S
outh East: Alabama, Florida, Georgia,
North Carolina, South Carolina and Tennessee
• Entries received after June 1, 2017, will not be accepted.
SUBMISSION GUIDELINES
• Create and photograph your look.
• Upload the photograph of your look, completed entry form and completed model release to fashionista.aveda.com
with username: aveda and password: global2017. Incomplete entries will be disqualified. Due to the high-resolution
format, you may need to use a file transfer service to submit your photograph.
• Entries may be submitted beginning March 15, 2017. All entries are due June 1, 2017.
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