entry template and guidelines - The Festival of Media Global Awards

FESTIVAL OF MEDIA GLOBAL AWARDS 2017 - ENTRY TEMPLATE
This template is designed to ensure you have all the relevant information at your fingertips to complete your
submission. Once you have completed it, you must register in the entry site and fill in the form online:
http://globalawards.festivalofmedia.com/
OVERVIEW
Key dates
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Early entry deadline*: 16 December 2016
Entry deadline*: 3 February 2017
Extended entry deadline*: 17 February 2017
Shortlist announcement: 29 March 2017
Awards ceremony: 8 May 2017
*Entry prices
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Early entry price: £355 GBP (for submissions made on or before 16 December 2016, 23.59 GMT).
Standard entry price: £370 GBP (for submissions made after 16 December 2016, 23.59 GMT until 3
February 2017 23:59 GMT).
Late entry price: £406 GBP (for submissions made after until 3 February 2017 23:59 GMT).
(All UK participants, VAT will be added)
Please note
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Information in the entry form and its creative will remain confidential until the end of the first round of
judging. Once the Shortlist is announced, C Squared Networks Ltd. reserves the right to reproduce
submitted material and summaries of entries for the Awards promotion and its other events and
publications.
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Please ensure the listing of your company name and any other credits on your entry form are correct and
approved before completing and submitting it. These will be used publicly when the Shortlist is announced
online based on the information you have provided on your entry form. No changes to the entry details will
be allowed after the entry deadline.
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All campaigns must have run between 1 January 2016 and 31 December 2016.
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Campaigns may be entered in more than one category. It is advised to adjust your written entry if you are
entering in more than one category as judges will be looking for different information in each category.
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All written and creative submissions should not include entering company names or any contributing
creative companies.
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All campaigns must be entered in English.
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Ensure your submissions have been properly spell checked before being entered.
© C Squared Networks Ltd. Registered Address: 115 Southwark Bridge Rd, London, SE1 0AX, UK
T: +44 (0)20 7367 6990 F: +44 (0)20 7367 6971 E: [email protected]
WHAT SECTIONS DO I FILL OUT?
Please fill out Section A and Section B of the form for all categories.
SECTION A.
Basic Entry Information for all entering campaign categories.
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ENTRY DETAILS
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Category:
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Entry title:
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Entering Company:
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Entering Country:
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Agency Network:
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Type of company: (e.g. advertiser, media agency, advertising agency, etc.)
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Advertiser/Brand: (e.g. cif)
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Advertiser/Brand Owner: (e.g. Unilever)
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Industry the brand belongs to: (e.g. automotive)
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Date range of activity: (DD/MM/YY – DD/MM/YY). Note: Eligible campaigns must have run between 1 January
2016 and 31 December 2016.
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MARKETS ACTIVITY COVERED :
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Please choose one.
Global - Relevant for activity within 2+ regions.
Regional - Relevant for activity within 3+ countries within a single region.
Local - Activity within 1 or 2 countries.
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List the relevant countries/regions: List the countries or regions in which the campaign operated.
If whole region, please indicate: North America, LatAm, EMEA, APAC, etc.
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CREDITS:
1. Who is the lead account director for this client in the region, at your company?
(Full name, job title, company, country, telephone, email) Compulsory
2. If different, who was the team leader on this specific campaign?
(Full name, job title, company, country, telephone, email) Optional
© C Squared Networks Ltd. Registered Address: 115 Southwark Bridge Rd, London, SE1 0AX, UK
T: +44 (0)20 7367 6990 F: +44 (0)20 7367 6971 E: [email protected]
3. If possible, name the individual who created the idea for the campaign
(Full name, job title, company, country, telephone, email) Optional
4. Please list other members of the team you’d like to be credited to this project
(Full name, job title, company, country, telephone, email) Optional
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OTHER CREDITS: Please list all other parties (e.g. media owners, creative agencies or technology
partners) who should be credited to this project.
Note: Please ensure the listing of your company name and any other credits on your entry form are
correct and approved before completing and submitting it. These will be used publicly when the
Shortlist is announced online based on the information you have provided on your entry form. No
changes to the entry details will be allowed after the entry deadline.
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CLIENT CONTACT DETAILS: (Please note: it is compulsory to have the client’s approval in order to submit
your entry)
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Client contact name:
Client contact job title:
Client contact email:
© C Squared Networks Ltd. Registered Address: 115 Southwark Bridge Rd, London, SE1 0AX, UK
T: +44 (0)20 7367 6990 F: +44 (0)20 7367 6971 E: [email protected]
SECTION B
Please share the details of your campaign activity as indicated below. Please be aware of the word count as
the submissions site will not allow you to exceed this.
All written submissions should not include entering company names or any contributing creative companies.
Please note the different entry criteria depending on the category you are entering:
 For ALL categories (except for Best Insight Award and Best Use of Programmatic Technology:
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Objectives: Please state your objectives for the campaign. This section is not scored by the judges (50 words max).
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Insight: The marketing challenge, brand insight and consumer insight (250 words max):
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Strategy: The communications strategy, how does your strategy meets business objectives? (300 words max):
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Execution: The creativity of the communication and activation or delivery (250 words max). If applicable, please
describe the different steps of the campaign’s execution. You may state any Media Owner involved.
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The results: Please refer to the category description for the relevant metrics (200 words, except for The
Effectiveness Award category where this section calls for 350 words).
© C Squared Networks Ltd. Registered Address: 115 Southwark Bridge Rd, London, SE1 0AX, UK
T: +44 (0)20 7367 6990 F: +44 (0)20 7367 6971 E: [email protected]
 ONLY for Best Insight Award:
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Objectives: Please state your objectives for the campaign (50 words max)
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Insight (250 words max):
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Influence on strategy (300 words max):
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Execution based on insight (250 words max):
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Results – impact of insight (200 words max):
 ONLY for Best Use of Programmatic Technology:
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Objectives: Please state your objectives for the campaign (50 words max):
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Insight: The marketing challenge, brand insight and consumer insight (250 words max):
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Strategy: The communications strategy, how does your strategy meets business objectives? (300 words max):
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Execution: management of the campaign (250 words max):
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Results (200 words max):
(ALL CATEGORIES)
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Key Performance Data
Please add in the numerical metrics for your campaign in the boxes provided. This is to help judges review the results of
your campaign. Numbers submitted should be written in full eg 10,000, not 10k. You should also complete the written
Results section, but any numbers submitted do not need to be repeated in the Results section. If you do not have results
for these fields, leave them blank. Any other results, written or numerical can be included in the written Results section.
1.
Business metrics
Brand awareness % lift: value and duration (in days or months)
Sales % increase: value and duration (in days or months)
Year on Year sales % increase: value
© C Squared Networks Ltd. Registered Address: 115 Southwark Bridge Rd, London, SE1 0AX, UK
T: +44 (0)20 7367 6990 F: +44 (0)20 7367 6971 E: [email protected]
2.
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Campaign metrics
Social media impressions: value and duration (in days or months)
Social media fans: value and duration (in days or months)
Social media conversations: value and duration (in days or months)
Tweets: value and duration (in days or months)
Instagram posts: value and duration (in days or months)
Video/YouTube views: value and duration (in days or months)
Website visits: value and duration (in days or months)
App downloads: value and duration (in days or months)
Budget: What was the media budget for this campaign? Please select one:
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Less than USD $1 Million
USD $1 Million+ to USD $10 Million
USD $10 Million+ to USD $25 Million
USD $25 Million+
COMPULSORY ENTRY REQUIREMENTS
1. SECTION A – company and entry details
2. SECTION B – campaign information
3. You must upload 2 images of the campaign in action to support your entry.
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Image specifications: format: jpeg 300 dpi, RGB; each image must not exceed file size 10MB.
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The images may be a screen shot from a video or web activity, copy of a press/outdoor
advertisement, image of an event in progress, image of an ambient advertisement, etc.
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Note: the images do not need to be a mood board, but should support the entry.
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All creative submissions should not include entering company names or any contributing creative
companies.
© C Squared Networks Ltd. Registered Address: 115 Southwark Bridge Rd, London, SE1 0AX, UK
T: +44 (0)20 7367 6990 F: +44 (0)20 7367 6971 E: [email protected]
SHORTLISTED ENTRIES ONLY
ONLY IF SHORTLISTED, you will be required to submit a 2 MINUTE VIDEO REEL highlighting the campaign’s
success.
This is important because it will be the main element used in the final round of judging. Entries for which no
reel is provided will not be disqualified, but may be at a disadvantage in the final judging.
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This video reel should be a summary of the campaign, including some key images/video and explanation of the
insight, strategy, execution and results.
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The video should not include entering company names or any contributing creative companies.
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You should ensure the video can work as a stand-alone piece as it will act as the main element of the entry at the
final judging stage; judges may not necessarily read the written entry.
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Your video reels must be in English or have English subtitles.
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If you are fortunate enough to have had your campaign shortlisted in more than one category, it is recommended
that you tweak your videos, depending on the category criteria. Judges will watch the same video more than
once, but if they do not see the relevance to the category then they will not be able to reward it.
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Please note, judges may not view the complete video if it is longer than 2 minutes. However, the video may be
less than 2 minutes.
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When submitting your video, please include: title of entry, contact person and categories where you entry has
been shortlisted.
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You must submit your video to [email protected]. We suggest you use WeTransfer
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Reel specification: HD (720p or 1080p), mp4, file size no larger than 250MB. Maximum length: 2 minutes.
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Deadline: Wednesday 26th April 2017. Please note there is no deadline extension. If we do not receive your video
by this date we cannot guarantee it will be viewed for final judging. Entries are likely to be at a disadvantage if no
video reel is submitted for final judging.
© C Squared Networks Ltd. Registered Address: 115 Southwark Bridge Rd, London, SE1 0AX, UK
T: +44 (0)20 7367 6990 F: +44 (0)20 7367 6971 E: [email protected]
PAYMENT PROCESS
Please note your payment will be processed in British Pounds (£GBP).
Entry prices



Early entry price: £355 GBP (for submissions made on or before Friday 16th December 2016, 23.59
GMT).
Entry price: £370 GBP (for submissions made after Friday 16th December 2016, 23.59 GMT until Friday
3rd February 2017 23:59 GMT).
Late entry price: £406 GBP (for submissions made after until 3 February 2017 23:59 GMT).
(All UK participants, VAT will be added)
For entry payments under £2.500 GBP
Payment must be made online by credit card (Visa, Mastercard, JCB, Solo, Maestro and AMEX). Cheques are
not accepted. Please note that card payments will always be processed in British Pounds (£GBP)
Payments over £2.500 GBP
Payments over £2,500 GBP can be processed either via invoice or credit card. Both options will automatically
appear on the entry site while proceeding to the payment. You will automatically receive an invoice or
payment confirmation email in your inbox.
If you wish to pay offline, please get in touch with the following details:
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Reference number of each of your entries (you may find this number next to each entry under the
‘Current submissions’ section)
Company name and address
Finance contact (name and email address)
Bank details will be found at the bottom of your invoice, once requested. Please note that bank charges may
apply and should be covered by the entrants, when paying by bank transfer.
All completed entries registered on the Awards Submissions site when the site is closed on by Friday 17th
February 2017 will be judged and must be paid for. Entry material cannot be cancelled or removed from the
Festival of Media Global Awards after by Friday 17th February 2017
Submissions will not be considered until full payment is made. All Festival of Media Global Awards entries are
non-refundable.
© C Squared Networks Ltd. Registered Address: 115 Southwark Bridge Rd, London, SE1 0AX, UK
T: +44 (0)20 7367 6990 F: +44 (0)20 7367 6971 E: [email protected]
ANY QUESTIONS?
Awards queries:
Fanny Nicot
Awards Executive
T: +44 (0) 20 7367 6460
E: [email protected]
Sponsorship queries:
Michelle Graves
Commercial Director
T: +44 (0) 7528 4888 38
E: [email protected]
General Festival queries:
T: +44 (0) 207 367 6990
E: [email protected]
© C Squared Networks Ltd. Registered Address: 115 Southwark Bridge Rd, London, SE1 0AX, UK
T: +44 (0)20 7367 6990 F: +44 (0)20 7367 6971 E: [email protected]