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‘Game changer’ digital flexo solution delivers
results that rival offset and gravure for VEEPEE
Esko Full HD Flexo and CDI technology supports VEEPEE's
technology embracing ethos
Bangalore (India), April 2014 – A ‘game changer’ investment has enabled leading Indian tradeshop
VEEPEE Graphic Solutions to become one of the first Asian companies to adopt Esko “Full HD
Flexo” and obtain the Full HD Flexo Certification. “The installation of Esko's CDI with Full HD Flexo
technology and the subsequent certification has put us in a select group of elite operations, globally
certified to Esko Full HD Flexo,” states Jai Chandra, VEEPEE’s Managing Director.
As a longstanding Esko customer, VEEPEE followed the development of Esko's Full HD screening
and Inline UV technology. “With numerous developments in the flexible packaging industry favoring
flexographic printing, there was a need for higher solid ink density and better ink lay to match the
quality of gravure printing,” says Chandra. “Though there were a few competing technologies, we
decided, again, to work with Esko as Full HD Flexo has proven to be a stable, consistent and
reliable technology.”
Leading edge technology
VEEPEE's relationship with Esko started in 2006 with the installation of a CDI (Cyrel Digital Imager).
“This was a conscious decision. Esko has a strong focus on flexo prepress solutions, both for
software and hardware, and we already had our entire front-end on the Esko platform,” explains
Chandra. “Following a detailed research of all technologies available on the market, we realized that
CDIs accounted for most of the CTP systems installed in the world during that period. Our trust in
Esko and its technology was the decisive factor to invest in our first CDI. Going digital was the order
of the day then - otherwise we would have been out of business by now. Esko helped us to easily
enter the digital market.” Other investments over the past years include licenses for a raft of Esko
prepress software solutions such as PackEdge, FlexRip and Plato to name a few.
As the flexo printing process evolved over the years, and with lot more packaging jobs shifting from
offset and gravure to flexographic printing, the challenge was to reproduce high quality graphics.
This is when Esko launched their inline UV technology with HD Flexo screening. VEEPEE once
again leveraged on the technology evolution by installing the first CDI with the inline UV and HD
screening in the Asian region by the end of 2009.
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Last year, VEEPEE extended its cooperation with Esko by adopting Full HD Flexo, which enabled
the company to increase production capabilities. “Working with Esko Full HD Flexo, we achieve
higher solid ink densities with the existing press parameters. We can print clean solids and extend
the color gamut thanks to the microcell technology; and we can eliminate the halo around text and
lines - a common phenomenon with flexo printing. Thanks to these benefits, we took label and
flexible packaging printing to the next level and produced results that can be readily compared to
offset or gravure. A lot of trials are being undertaken in corrugated post print, which is the next
emerging market for flexographic printing. Our decision to invest in Esko Full HD Flexo was a game
changer,” says Chandra.
He continues:” With Full HD Flexo, our existing customers achieve better print quality with their
existing machines and dispel the myth that flexo is unable to produce quality as good as offset and
gravure. Full HD Flexo also enables to maintain predictable and sustainable print results. Today, with
an end-to-end solution from workflow to plate imaging, we can handle more complex jobs, enhance
productivity, increase job turnaround time and reduce errors, thereby increasing our profitability. We
can be assured to expand our customer base without any compromise on our bottom line.”
Embracing emerging trends
VEEPEE is now poised to embrace the emerging possibilities adds Chandra: ”The flexo prepress
business is expected to grow in the next 10 years, with an important part of that growth in the flexible
packaging and corrugated sector. As business is getting more localized, we will be looking at a
'spoke and wheel' module, where prepress will be done at a centralized location and multiple plate
processing units close to our customer sites. This will help us service our customers better with
faster turnaround times and also reduce investment costs on software and infrastructure. As the
Esko CDIs with Full HD Flexo are very stable imaging systems, we are confident we will make this
business module a big success.”
About VEEPEE Graphic Solutions (www.veepeeindia.com)
Established as a design studio in 1961 by Mr Peethambaram, the Bangalore operation, part of the
VEEPEE Group, supplies flexo plates to flexo converters. Among its key customers are Pragati
Packaging, Sai Packaging, Multiflex, ITC, Ajanta Packaging, Positive Packaging, Kalpana, Propack
and Universal Print Systems. In the early 80s VEEPEE became the first business house in South India
to introduce the water wash photo polymer plates for letterpress. In the early 80s it was also one of the
first companies in South India to offer scanning, imposition and CTF capabilities. Later, in 1995 it
became the first operation in the country to introduce environment friendly water wash flexo plates.
Four years later they moved to a newly constructed 8000 sq feet facility which today is one of the
state-of-the-art flexo prepress facilities in the country. Today the family owned group is managed by
Leela Peethambaram, Jai Prakash, Jai Chandra, (sons of founder V Peethambaram) and Nalani
Jaichandra.
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About Esko (www.esko.com)
Esko is a global supplier of integrated solutions for the packaging and labels, sign and display,
commercial printing and publishing industries. Esko products and services drive profitability in the
packaging and printing supply chain by reducing time-to-market and raising productivity.
Portfolio
The Esko product portfolio supports and manages the packaging and print processes at brand
owners, retailers, designers, packaging manufacturers and print service providers. For 9 out of 10
retail packages, Esko solutions are used in packaging management, artwork creation, structural
design, prepress, 3D visualization, plate making, workflow automation, quality assurance, samplemaking, palletization, supply chain collaboration and the production of signage and displays.
The Esko solutions consist of an extensive suite of software and two hardware product lines: CDI flexo
computer-to-plate imagers and Kongsberg digital cutting systems, complemented with professional
services, training and consultancy.
Enfocus, with its suite of automation solutions and PDF quality control tools for printers, publishers,
and graphic designers, is part of Esko.
Facts & numbers
Esko employs around 1300 people worldwide. Its direct sales and service organization covers Europe,
Middle East and Africa, the Americas and the Asia Pacific, Japan and China regions and is
complemented by a network of distribution partners in more than 50 countries.
Esko is headquartered in Gent, Belgium, and has R&D and manufacturing facilities in five European
countries, the United States, China and India. Esko is a Danaher company (www.danaher.com).
Follow Esko on
P.R. agencies
Corporate and EMEA
Nancy Vermeulen
duomedia
Tel: +32 2 560 21 50
[email protected]
. For more information, visit www.esko.com or contact:
Esko
Corporate
Jef Stoffels
Director of Corporate Marketing
Tel: +32 9 216 90 32
[email protected]
Southern Asia
Stephanie Peh
Marcom Executive
Tel: +65 62400 390
[email protected]
All press releases, as well as corresponding product pictures, are available at the press section
at www.esko.com.
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