WELCOME
Accredited Buyer’s
Representative
A program by the
Real Estate Buyer’s Agent Council of the
National Association of REALTORS®
Foreword 1
1
About the ABR® Designation
The benchmark of excellence
in buyer representation.
Awarded by REBAC
The Real Estate Buyer’s Agent Council
Foreword 2
1
About the Real Estate Buyer’s
Agent Council

ABR® designation
SM

ABRMSM designation

More than 40,000 active members

Continuing education courses

One-year complimentary membership for
ABR® designation course students
FOR MORE INFO...
Visit www.rebac.net
Foreword 3
2
REBAC Membership Benefits
REBAC’s Online Membership Directory
www.rebac.net



Find a Buyer’s Representative – a search function
that helps consumers find a buyer’s representative
Excellent source for buyer agent referrals
Directory accessible to:
–
–
–
–
consumers
all REBAC members
state and local real estate associations
corporate relocation managers
Foreword 4
2
REBAC Membership Benefits
Keeping up-to-date with:

Today’s Buyer’s Rep
REBAC’s award winning monthly
newsletter exclusively for buyer’s
representatives.
Contains:
– news of events
– changes in legislation
– educational information
Foreword 5
2
REBAC Membership Benefits
Keeping up-to-date with:

REBAC HotSheet
REBAC’s weekly newsletter delivered by email, containing summaries of current articles
on subjects of interest to buyer’s agents.

The Real Estate Professional
The magazine for real estate
sales and management.
Foreword 6
2
ABR® Designation Benefits


Consumer and industry respect and recognition of
ABR® designation
Homebuyer’s Toolkit,
consumer brochures
Foreword 7
4
ABR® Designation Benefits

Marketing tools:
– ad slicks
– logos
– press releases
plus brochures, flyers,
and postcards that you
can customize at
REBAC’s Online Print
Shop
Foreword 8
4
ABR® and
ABRM
Designations

sm
4 Easy Steps
– Designation Candidacy
– Education Requirement
– Experiential Requirement
– Maintenance Requirement
Foreword 9
4
ABR® Candidacy

Successful completion of this ABR® course

Maintain REBAC and NAR membership

Take up to three years to complete:
– Transaction documentation
– One elective course

ABR® candidates cannot use the ABR® logo or
refer to themselves as an ABR®.
Foreword 10
6
Frequently Asked Questions about
ABR® and ABRMSM
Q.
A.
Q.
A.
6
Can I repeat the exam if I fail it?
Yes. Check the provider’s policy for fee.
When can I use ABR® or ABRMSM on my business
cards?
Only when you have completed ALL of the
designation requirements.
Q.
Can I put “ABR® Candidate” on my business
card?
A.
No.
Foreword 11
Course Goals

Prepare real estate professionals to represent
buyer-clients in real estate transactions and
provide the quality of service and degree of
fidelity to buyers that sellers have customarily
enjoyed.

Offer methods for building a buyer representation
business.

Develop a self-customized tool for conducting a
buyer counseling session.
Foreword 12
7
Course Components

Chapter 1: Agency Relationships

Chapter 2: Creating Agency Relationships

Chapter 3: Client and Customer Relationships

Chapter 4: Buyer Service

Chapter 5: The Buyer Counseling Session

Chapter 6: Offers and Negotiations

Chapter 7: Building Your Buyer Agency Business

Exam
Foreword 13