Executing Strategy for Results
Survive and thrive in fast-changing markets
Contents
Develop a powerful approach
to delivering results
02
A tailored plan for success
03
Programme overview
04
Fast-track business impact 05
Transformation through experience 06
How it worked for me… 07
Take the next step 07
Which programme is right for you?
08
www.london.edu/fssm/
01
Develop a powerful approach
to delivering results
Many companies struggle to translate strategy into results.
Executing Strategy for Results provides you with the
frameworks and practical tools to execute strategy, even
in markets characterised by relentless change.
This comprehensive five-day programme introduces a
holistic framework that enables you to understand the
individual drivers of execution and how they interact.
Before the programme, we work with you and your
organisation to complete a strategy execution survey.
During the programme, you work in facilitated coconsulting groups to apply your learning to your specific
challenges and develop a tailored execution plan. The
result is a bespoke structure and systematic process for
improving the execution of strategy in your organisation.
In class, we bring theory to life through case studies,
experiential exercise and lively discussions as we explore
the practical tools you will use to develop a blueprint that
turns insight into action. In addition, key speakers active
in this sphere share their cutting-edge research and
experience.
At the end of the programme, you take away a powerful
blend of theory and real-world context to apply to your
challenges.
David Lewis
Programme Director
Connecting art and business
Executing Strategy for Results
Survive and thrive in fast-changing markets
Contents
Develop a powerful approach
to delivering results
02
A tailored plan for success
03
Programme overview
04
Fast-track business impact
05
Transformation through experience
06
How it worked for me…
07
Take the next step
07
Which programme is right for you?
08
www.london.edu/fssm/
1
The dynamic artwork in this brochure was created by
students at Camberwell College of Arts for the Find Your
Voice competition, launched by London Business School to
represent visually the embodiment of the School’s aim:
to give every participant a voice and the opportunity to make
their mark on the world. From the works submitted, 35 were
selected by a joint panel of judges to be exhibited at London
Business School’s Regent’s Park campus, and used across
its communications.
View and download the work at
www.facebook.com/LondonBusinessSchool
“However beautiful the strategy, you
should occasionally look at the results.”
Winston Churchill, British Prime Minister 1874-1965
www.london.edu/fssm/
02
“This programme serves as a
powerful tool that I will be able to
use in the future.”
A tailored plan for success
Jan Smets (Belgian), Director Customer Care,
bpost International
Executing Strategy for Results combines pioneering research and dynamic
practical application, empowering you to achieve organisational success
The recent years of economic turbulence
have shown that every business faces
enormous challenges to deliver more.
And, with little room for slack, those in
senior positions need to know that their
strategies will have a positive business
impact.
The Executing Strategy For Results
programme at London Business School
gives you the vital frameworks needed to
achieve your goals. It shows you how to
create economic value, and the techniques
that enable you to lead discussions to
achieve goals. You develop the language
to engage people above and below you.
And you overcome obstacles by applying
simple rules to make complex decisions
as you formulate a bespoke strategy
execution plan.
A unique experience
The cornerstone of London Business
School is its blend of global perspectives,
rigorous academic theory and real-world
application. After just one week in our
collaborative learning environment, you
return to the workplace with a practical
structure for driving organisational
performance through executing strategy.
The programme combines three elements
that are vital to deliver success: the
development of your knowledge in key
business areas; the opportunity for selfreflection offering insights into your own
motivation; and the diversity of participant
experience that expands your world view.
Connecting in London
London Business School is in a unique
position to deliver top level management
education. Studying in a business
capital, surrounded by international
faculty, participants, alumni, and industry
leaders, you form a unique network
of global contacts, offering alternative
views, solutions, and insights to strategic
challenges. It ensures your time on the
programme is hugely enriching, and
continues to add lifelong value to your
professional development.
Programme at a glance
• A five-day programme,
taught and led by
internationally recognised
business strategy experts.
• For senior executives who
need practical skills to turn
strategy into results.
• Runs twice yearly, in May
and November.
• Teaching sessions run
from Sunday to Friday,
including evenings, in
central London.
• Includes guest speakers
from diverse industries
and countries.
• Offers real-life insights
on putting strategy into
practice.
• Create a tailor-made
action plan for delivering
strategy within your
organisation, based on
research and analysis.
• Includes a strategy
execution survey.
“I had the opportunity to network with a group of highly
experienced professionals. Studying alongside people from
different industries and cultures is both challenging and rewarding
– it encouraged me to be more open and improved my ability
to review and make decisions.”
Gabriel Junqueira S. Elias (Brazilian), Partner, Tamra GR
Bright Ideas by Rowan Ottesen
“An array of vividly coloured ‘light-bulb’ hot-air balloons
playfully displays the enthusiasm of people who attend
London Business School. The dynamic movement also
highlights the energetic lifestyle of the attendees,
ready to launch their ideas to new heights.”
Read about the Find Your Voice art project on p8
03
www.london.edu/esr
Want to know more
about Executing
Strategy for
Results? Visit
www.london.edu/esr
Or call one of our
Programme
Associates on
+44 (0)20 7000 7378
Nationality of recent participants
Europe 32%
Middle East 18%
UK 17%
Programme overview
Africa 9%
“The programme has a powerful combination of
theory, case studies, survey results and
discussions with the whole group.”
Erik Lapre (Dutch), Vice President Service Europe, Emerson Process Management
Asia-Pacific 9%
Australia/New Zealand 7%
This programme addresses your most pressing strategic execution challenges.
When you leave, you’ll have a clear action plan to take back to your organisation
Central/South America 6%
Europe 32%
North America 2%
Middle East 18%
UK 17%
Benefits for your organisation
The programme enhances your
organisation’s ability to react effectively
to a changing environment, increases
competitive advantage through efficient
organisational response and improves the
culture for strategic implementation.
What the programme offers you
You are taught by leading strategy
experts, Dominic Houlder and Julian
Birkinshaw, they will tailor group tuition
to address your specific business
challenges.
Access to the latest thought leadership
improves your ability to lead strategy
implementation, so you take away a clear
vision of how to achieve your strategy
execution goals.
Participants on this programme are:
• senior executives, including CEOs and board members
• responsible for strategy execution in
companies with 200-plus employees
• managers of companies
• managing a key area across a company
• managing a business unit or part of the
management team
• managing projects that cut across
different business units
• executive team members who manage
a company (FD, CFO, VP, HR Director).
Your programme leaders
Dominic Houlder,
Adjunct Professor
of Strategy and
Entrepreneurship
Nationality: British
What does
Dominic bring to
the programme:
Dominic teaches
strategy, values
and corporate
transformation. He combines his teaching
work with independent consultancy
assignments and Board appointments.
Experience: Previously, Dominic was
Group Strategy Director at Blue Circle
Industries. He was responsible for
managing the Group’s business planning
systems, leading merger and acquisition
programmes, and coaching executives
in the development and implementation
of corporate strategy. Dominic’s books
include Strategy and Mindfulness and
Money, and he has also published in
Sloan Management Review and Harvard
Business Review. His most recent article,
The Professional Challenge, looks at the
dangers and opportunities facing global
knowledge intensive organisations.
Key clients: Dominic works as an
independent consultant with major
corporations including SAP, Linde, Balfour
Beatty, Groupe Publicis, Deloitte, British
Airways, G4S, PwC and Herbert Smith.
Julian
Birkinshaw,
London Business
School Term
Chair Professor
of Strategy and
Entrepreneurship;
Chair,
Strategy and
Entrepreneurship
Faculty
Nationality: British
What does Julian bring to the
programme: Julian teaches on creating a
strategy execution culture.
Research: Julian’s research focuses
on issues of innovation and change
in large, established companies. He
is widely published on such issues as
headquarters-subsidiary relationships,
corporate entrepreneurship, knowledge
management, global customer
management and management
innovation.
Experience: Julian is co-founder of
the Management Innovation Lab and a
leading contributor to the Management
Innovation Exchange. In 1998 the UK
management magazine, Management
Today profiled him as one of the “Next
Generation of Management Gurus”
and in 2013 he was short-listed for the
Best Management Book in the highly
prestigious Thinkers50Awards for his
book, Reinventing Management. He acts
as a consultant and executive educator to
numerous large companies. Julian
is a Fellow of the British Academy and a
Fellow of the Academy of International
Business.
Key clients: GSK, Diageo, WPP, HSBC
and Roche.
Africa 9%
Asia-Pacific 9%
Australia/New Zealand 7%
Central/South America 6%
North America 2%
Industry of recent participants
Finance & Banking 22%
IT & Telecommunications 20%
Retail/Consumer Goods 8%
Oil & Gas 5%
Manufacturing 5%
Business Services 4%
Healthcare/Pharmaceuticals 4%
Finance & Banking 22%
Media & Entertainment 4%
IT & Telecommunications 20%
Retail/Consumer Goods 8%
Oil & Gas 5%
Consulting & Professional Services 3%
Education 3%
Metals/Mining 3%
Manufacturing 5%
Engineering/Construction 3%
Business Services 4%
Transportation/Distribution Services/Logistics 3%
Healthcare/Pharmaceuticals 4%
Other 13%
Media & Entertainment 4%
Consulting & Professional Services 3%
Education 3%
Metals/Mining 3%
Engineering/Construction 3%
The Place to Connect by Sylvia Moritz (opposite)
“London Business School is in one of the world’s most highly renowned financial, business
and cultural cities. The choice of location for a participant is essential for their personal
development and supports their ongoing studies and chosen paths. London provides endless
opportunities to research, learn and develop.”
Read about the Find Your Voice art project on p8
04
www.london.edu/esr
Transportation/Distribution Services/Logistics 3%
Other 13%
This programme has recently
powered the performance of:
Al Fahim Group
Allianz SE Group
Astra Group
Blenheim
bpost International
British Telecom (BT)
Citigroup
Danfoss
Etihad Etisalat Company (Mobily)
Fonecta
Getronics
Google
Government of Saudi Arabia
Government of Thailand
IBM
Invensys
Johnson + Johnson
Kimberly Clark
LAEP Investments
Lundbeck
Luzio
Nestlé
Nokia
Petrobras
SABIC
Saudi Electricity Company
Saudi Telecom Company (STC)
UKTV
Wrigley
Zenith Insurance
Fast-track
business impact
Executing Strategy for Results is a complete toolkit for driving strategy
across multiple levels, avoiding pitfalls and seizing opportunities
Where it all starts
The renowned Strategy Execution
Framework is based on several years
of research and experience. It looks
at all the elements which contribute to
implementing strategy and underpins an
in-depth analysis of your organisation
and the action plan you develop and take
away.
Supported by faculty, tutors and your
peers, you’ll be able to:
• understand an organisation as a
network of commitments for action
• distil a strategy into its essence to
create value
• measure value creation
• understand execution in volatile
markets
• structure and lead discussions to
translate strategy into action
• use simple rules as a powerful tool for
complex choices
• improve your organisation’s capacity
to implement strategy
• perform across a diversified portfolio
of units, markets and products
• lead for effective execution
• understand and overcome
obstacles to change.
Before the programme, you use an
organisational survey to pinpoint areas
of high leverage to strengthen your
strategic execution capability – often an
eye-opening experience (see opposite).
We analyse the survey to produce a
report detailing strengths, weaknesses
and opportunities for improvement.
Along with masterclass tutorial sessions
and case studies, you build a thorough
understanding of strategy execution
issues and the levers at your disposal.
Programme themes
The programme presents a holistic
framework that integrates key elements
of execution into a coherent system.
Strategy
Develop a concise statement of how
an organisation creates, captures and
sustains economic value, by answering
three fundamental questions: Who is your
target customer? What product or service
do you offer? How do you compete?
Shared context
Ensure a common understanding of
what matters (current priorities), why
they matter (the link to strategy), how
the pieces fit together and how the
organisation is doing right now (real-time
measures of progress).
Organisational hydraulics
Understand the processes
(e.g. management by objectives,
performance management) that
organisations use to align activities up
and down the chain of command and
across different business units.
Resource allocation
Ascertain the processes employed to
allocate resources, including cash, people
and managerial attention to support
execution. Simple rules are a powerful
tool around which to structure resource
allocation while leaving flexibility to adapt
to changing circumstances.
Learning on the street
London Business School’s
location is an important
component of your
learning experience. We
take full advantage of our
connections to the city’s
leading organisations to
give theoretical
models a dynamic
real-world context.
Leadership
Nurture effective leadership throughout
the organisation to embed successful
strategy execution. The best leaders
excel at structuring and leading
discussions to close the gap between
strategy and execution.
Commitments
Engage employees at every level to make
and deliver on commitments in alignment
with strategy execution and other
activities within the organisation.
Culture
Structure an organisational culture that
recognises and rewards employees
who make and deliver on ambitious
commitments, while also ensuring that
they deliver results in a manner consistent
with core values.
“Enough depth to ensure understanding, and simple enough to be applied in
practice. An excellent balance of theory and examples.”
Sue Mir (British), Business Analysis Leader, Kimberly-Clark Middle East & Africa
Spotlight on learning
urvey your organisation
S
The organisational survey you
undertake within your organisation
is crucial to the success of your
programme experience. It is organised
around a framework that maps the
structure, incentives and culture of your
organisation, and is used again to enable
you to harness insights and create tools
to develop your own successful strategy
execution.
1
‘What would you do?’
case
studies
International case studies* reveal the
sources of good – or bad – strategy
execution. By emersion in the cases you
see things through the eyes of the main
protagonists and learn with them. You
explore which criteria measure value
creation, what factors make and maintain
industry leadership, how clarifying your
strategy and applying simple rules drives
execution and performance. These reallife scenarios allow you to apply your new
skills and see how they can be used to
assess your own organisation’s situation
in a more meaningful way.
2
Speaking from experience
Drawing on the School’s high-calibre
contacts, Executing Strategy for Results
exposes you to a stellar mix of industry
practitioners who share their experience of
and insights from executing strategy in
diverse industry settings. Previous
speakers have included Greg Walters,
Global Chief Operating Officer for Baker &
McKenzie (the world’s largest law firm);
Gary Keegan, Director of High
Performance Management at the Irish
Institute of Sport, and Sabine Vinck, the
School’s Associate Dean.
3
*Case studies and guest speakers subject to change.
www.london.edu/esr
05
Transformation
through experience
Tuesday:
Simple rules for complex
choices
Co-consulting session
Guest speaker
Wednesday:
Creating value through
collaboration
Strengthening execution
behaviour
Co-consulting session
Guest speaker
Thursday:
Emotional engagement
with strategy
Execution and improvisation
Guest speaker
Closing dinner
Friday:
Overcoming inertia
Co-consulting session –
Finalising your action plan
Joined up learning
Like all our programmes, Executing
Strategy for Results is firmly rooted in
real-world practicality through our Flare™
methodology (see right), which is focused
around your needs, and set up to deliver
practical benefits for your organisation.
Case studies, interactive lectures,
debates, guest speakers and
co-consulting sessions support your
learning experience. Throughout, the
mix of theory and practical application
demonstrates the difference sound
strategy can make to your organisation.
Designed to fit your schedule
Your time is precious and there is a lot
to absorb. However, a focused period
away from the office gives you a clear
space to really take in and think about
everything you learn. Our London location
and efficient schedule ensure Executing
Strategy for Results is practical for
participants anywhere in the world.
RIENCE
E
P
EX
Focus Each of our programmes
is designed with a clear set of
objectives and actionable
outcomes. You take away the
skills, knowledge and networks
to improve your business
performance.
IMPACT
Learn The learning journey
provides you with the latest
business thinking from faculty
and practitioners. You rapidly
build the knowledge, skills and
competencies to question the
status quo and evaluate your
strategic approach.
Apply Your learning experience
provides you with new tools
and knowledge that can
be directly applied to your
organisational challenges. We
place learning on its feet, both
REFLECT
Monday:
Strategy for execution
The execution loop
Work groups, exercises and
individual preparation
Flare™ is the process to ensure that the Executing Strategy for
Results programme is centred on you and that every learning
experience relates back to your role in the real world. It is made
up of five key principles:
AP
P
L
Y
Programme timetable
Sunday afternoon
and evening:
Registration
Strategy, execution and
value creation
Work groups and individual
preparation
Each day’s content cements and builds
your skills, deepening your understanding
of the topics. Academic and business
knowledge is translated into practical,
actionable insights during lectures.
There is time, too, for group discussion
to strengthen your abilities in line with
your needs. In masterclass sessions, you
concentrate on refining your strategy
execution plan. Using new tools and
frameworks, you are challenged by tutors
and peers to hone your approach.
LE
A
RN
This programme enables strategy execution at three
levels – individual, team and organisation – sharpening
your critical knowledge and leadership skills
US
C
FO
Introducing Flare™ – how your
objectives drive our solutions figuratively and literally, so you
can confidently experiment in a
safe environment where you
have the freedom to
make mistakes.
Reflect Time is built in for
individual reflection and
peer-to-peer discussion.
This is essential to your
ability to personalise the
experience to your unique
business challenges.
Experience Post-programme
follow-through to your
workplace is part of the design
and delivery of each
programme. The focus on
actions that result in business
impact is as important as
personal change and
transformation.
Learning to move you forward
The Flare™ methodology in action
“A great programme
with some simple but
powerful messages
and techniques. ESR
will enable senior
executives to identify
and implement genuine
strategic initiatives.”
Peter Wilson (Australian), Group General
Manager, Nova Systems
Studying at London Business School gives you lifelong access to a range of
assets that can deliver solutions for your business challenges of the future:
Fresh business thinking
Stay ahead with latest business thinking,
insight and analysis from our global
faculty in our thought-leadership
publication, Business Strategy Review.
Visit www.london.edu/lbsr
You can also access the latest findings
from our world-class research centres:
the Deloitte Institute of Innovation and
Entrepreneurship, the Aditya Birla India
Centre, the Centre for Corporate
Governance, the Institute of Leadership,
the Institute of Asset Management, and
the Coller Institute of Private Equity.
Customised learning
We can tailor our open programmes to
support your strategic goals by delivering
learning experiences to a large number
of people in your organisation. We also
offer fully bespoke customised company
programmes for single organisations
delivered to multiple cohorts, often in a
number of global locations. They are key
to delivering long-term strategic aims,
be that improving strategy execution,
accelerating management innovation,
handling change or preparing for growth.
Visit www.london.edu/execed
Networking and sharing
Upon completion of the programme, you
can access the Virtual Learning
Environment for three months. You are
also invited to join our LinkedIn
community group where past and present
participants knowledge-share and
discuss key developments in their field.
Recruit our talent
We produce exceptional graduates
capable of working in diverse and exciting
organisations all over the world. Visit our
talent bank and recruit to build strengths
in your business where you need them.
Visit www.london.edu/recruitourtalent
www.london.edu/esr
06
For a hard copy of
the application form,
please contact us
Email:
[email protected]
Phone:
+ 44 (0)20 7000 7378
How it worked for me…
Take the
next step
How does studying on the Executing Strategy for Results programme
enable you to achieve your objectives? One of our participants tells you
Our open enrolment
programmes are a
powerful way to move
an organisation and
its individuals to new
perspectives and
behaviours
“It opened my eyes
to new ways of
doing things – I was
energised by the
progress I made
in just five days.”
We meet the individual development
needs of participants at multiple levels
and in multiple disciplines including career
transition, marketing, finance, HR and
leadership. See p8 for further details of
our full portfolio of marketing and
strategy programmes.
Anette Maltun Koefoed (Norwegian)
Executive Vice President, Marketing and
Communications, Berg-Hansen
Speak to one of our Programme
Associates for guidance on selecting
the programme that best supports your
career development and business goals.
You can also speak to a past participant
in a relevant country and sector. If your
organisation plans to send multiple
delegates on a programme, we will work
with you to understand which ones will be
most valuable in meeting your business
challenges and developing your talent.
Every business strives to achieve the best
possible results, but not every business
knows how to get there. This programme
enabled me to understand what actions
are required to deliver a results-driven
strategy, and I learned so much in just
five days, gaining the tools to introduce
small changes that bring about huge
improvements in practice.
The teaching on this programme was
amazing, and the way content was
delivered really helped to bridge the gap
between theory and practical application.
One of the models I found most useful
was the strategic loop – closing the gap
between strategy and execution. This
concept forced me to analyse how people
work together in our organisation and how
we can use our time more effectively.
Upon returning to work, I presented the key
points of the programme to the executive
team, highlighting possible solutions to
the main areas that needed improving.
With improved self-esteem and greater
strategic insight, I was able to speak more
authoritatively with other senior executives
from across the organisation.
The programme opened my eyes to new
ways of doing things. I was energised
by the progress I made during the week,
and I would strongly recommend the
experience to others.
Provisional places can be reserved online.
Applications are password protected and
contain full instructions so you can save
your work as you go before you finally
submit your application. To secure your
place at the best time for you and your
organisation, we recommend applying
three months before the programme
starts.
Apply today
1
Check out the website
for the latest programme dates
and fees www.london.edu/esr
2
Reserve a provisional place.
Contact a Programme Associate
Email: [email protected]
Phone: + 44 (0)20 7000 7378
3
Complete your
application
online
www.london.edu/esr
07
Which programme
is right for you?
Our complete Executive Education portfolio
Early career
Our Strategy programmes energise new perspectives
and innovative ways of thinking (below). See how our
complete Executive Education portfolio (right) can give
your people the skills they need to meet the critical
business challenges at every stage of their career
Career Transition
Mid-career
Senior career
Board level
Accelerated Development
Programme (2x2 weeks)
Senior Executive Programme (4 weeks or 2x2 weeks)
Essentials of Leadership (5 days)
High Performance People Skills for Leaders (5 days)
Leading Businesses into the Future (5 days)
Leading Change (5 days)
Mid-career/Senior career
Leadership
Negotiating and Influencing Skills
for Senior Managers (5 days)
Developing Strategy for Value Creation (5 days)
Proteus (6 days)
•For leaders of companies, general managers, strategy teams, senior
functional managers and strategists in emerging, fast-growing
companies.
•Drive shareholder value through innovative use of strategic tools.
•Make a real impact on the future strategic direction of your organisation.
Making Innovation Happen (5 days)
•For directors, senior managers, business owners, functional heads
(chief innovation and technology officers), members of executive teams.
•Practical tools for identifying new business ideas and defining
opportunities for products, services, business models and innovation.
•Create a culture able to close the gap between aspiration and execution.
Executing Strategy for Results (5 days)
•For managers of entire companies, executive team members who
manage across the company, business unit managers.
•Manage strategy execution across multiple organisational levels by
tailoring a plan applicable to your company; create and measure value
and use effective decision-making tools for complex situations.
Professional Services: Next Generation Leadership (2x3 days)
Developing Strategy for Value Creation (5 days)
Making Innovation Happen (5 days)
Strategy
Supply Chain Leadership (6 days)
HR
Strategic Marketing
Human Resource Strategy in Transforming Organisations (5 days)
Strategic Branding: From Behavioural Insights to Business Growth (5 days)
Market Driving Strategies (5 days)
Financial Seminar for Senior Managers (5 days)
Corporate Finance: Accounting and Financial Analysis (evening and daytime)†
Corporate Finance: Valuation (evening and daytime)†
•For CEOs, general, business development and marketing managers,
strategic planners, lawyers, accountants and HR directors.
• Understand the strategic role of acquisitions, finance and valuation,
effective post-acquisition integration as well as the HR issues.
•For executives who lead or influence the strategic direction and
development of their organisation or function.
• Gain an end-to-end understanding of strategic supply chain leadership
and enhance your organisation’s supply chain capability.
• Create value for your organisation by aligning your supply chain and
business strategy.
Executing Strategy for Results (5 days)
Mergers and Acquisitions (4 days)
Mergers and Acquisitions (4 days)
Supply Chain Leadership (6 days)
Leading Teams for Emerging Leaders (5 days)
Corporate Finance: Financial Strategies for Value Creation (5 days)
Advanced Corporate Finance (5 days)
Finance
Project and Infrastructure Finance (5 days)
Investment Management: Equity Portfolio Management (evening)†
Investment Management: Fixed Income Markets and Bond Portfolio Management (evening)†
Strategic Investment Management (5 days)
Masterclass in Private Equity (3 days)
Financing the Entrepreneurial Business (5 days)
Customised programmes for organisations
* We understand that responsibilities and level of job complexity may differ depending on your organisation. We carefully select participants to ensure that everyone gains the maximum possible
benefit from our programmes.
† Investment Management and Corporate Finance evening programmes run one evening per week over 10 weeks.
08
www.london.edu/esr