Business Idea Presentation Template
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Content
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Introduction
Background
Objectives
Project/Product/Solution
Technology Architecture
Intellectual Property
Market Needs
Customer Value Proposition (CVP)
Competitiveness
Unfair Advantage
Marketing Strategies
The 4Ps of Marketing
Business Model
Summary – Call to Action
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Introduction
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Title of the Project
Introduce Yourself
Introduce Management Team
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Include key personnel
Emphasise directly related expertise and
experience
Organisation Chart
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Background
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State project / product / solution
background
State project stage – idea / proof of
concept / prototype / product or solution
Key sponsors [if any, and state type]
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Objectives
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State the objectives of the project / product /
solution
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Project / Product / Solution
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Describe project / product / solution
Describe key features / uniqueness
Describe key benefits to customer
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Technology Architecture
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Technology (ies) need
Platform
How?
Software
Communications
Data
Middleware
Including …
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Technology partners
Support structure
Use of IP, licensing
SLAs
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Intellectual Property
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Protecting IP
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Patent, copy right, trademark, secret?
How do you intend to profit from IP
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Retain and use
License
Sell
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Market Needs
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Is there a market for the project / product /
solution?
Breakthrough / killer application / improvement of
product?
New innovative idea?
Replacement?
Cost Advantage?
Niche?
Describe the general business outlook [this will
demonstrate that you are in tune with the market]
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Market research data / statistics conducted or
references
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Customer Value Proposition (CVP)
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Customer’s problem / want / need
How customer satisfaction will be met
Why customer will be compelled to buy from
you
Equalise the value / price equation
CVP examples:
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Small corner shop – small selection of goods,
convenient location, convenient opening times,
local friendly & personal service
IT company – cost efficiency, robustness,
secure, speed
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Competitiveness
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Identify project / product / solution
competitive advantage vs
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Direct competitors
Indirect competitors
Identify project barriers vs competitors
Demonstrate your ability to maintain a
Sustainable Competitive Advantage
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Superior value … that …
Endures over time?
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Unfair Advantage
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Your unfair advantage(s)
Why & how?
Competitive strategy
Examples of unfair advantage
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Ikea
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Stylish quality furniture, unique and fun buying
experience, knockdown format, affordable
Dell
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Uses leading-edge, supply chain management, realtime inventory (zero obsolescence), customisation,
passes efficiency and cost reductions to clients
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Marketing Strategies
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Market segmentation
Market research
Go-To-Market Strategy
Marketing plan
- Advertising & Promotions ( A & P)
- Collaterals
- Distributorships
- Partnerships
- Direct Sales
A signed contract will be a strong selling point
Marketing personnel – key – hire if need be
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The 4 Ps Of Marketing
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Product – properties of your product
Price – right price & value
Place - availability
Promotion – informing and creating an
interest in customers in a way they
understand
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Business Model
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How does the business make money?
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Direct sales?
Lease?
Subscriptions?
Build & Transfer?
BOT?
Build, Operate
Maintenance? Etc …
How do you compensate your channels?
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Commission?
Mark-up?
Maintenance? Etc …
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Summary - Call To Action
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Re-state your needs / requirements to
commercialise idea
Acknowledge / thank for input
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