{Insert Company Logo Here}
Your Company
Competitor Report
Template from Your Friends at TrackMaven
Competitors
• [Insert Competitor]
• [Insert Competitor]
• [Insert Competitor]
• [Insert Competitor]
• [Insert Competitor]
{Competitor’s Logo}
{Competitor’s Logo}
{Competitor’s Logo}
{Competitor’s Logo}
{Competitor’s Logo}
Template from Your Friends at TrackMaven
Competitive
Channels
•
•
•
•
•
•
•
•
Paid Advertising
SEO
Traffic
Social Media
Blog + Content
News + Press
Email
Earned Media
Template from Your Friends at TrackMaven
Paid Advertising
Competitor Ad
#1
Competitor
Ad #2
{Insert Screenshot}
{Insert Screenshot}
Competitor
Ad #4
{Insert Screenshot}
Competitor
Ad #3
{Insert Screenshot}
Competitor
Ad #5
{Insert Screenshot}
Template from Your Friends at TrackMaven
SEO
• Top Keywords, Links, Etc.
Competitor
Keywords
{Insert
Competitor}
{Insert Keywords}
{Insert
Competitor}
{Insert Keywords}
Template from Your Friends at TrackMaven
Traffic
•
{Insert Traffic Ranking}
•
{Insert Sites Linking In}
{Insert Screenshot of Alexa}
{Insert Screenshot of Alexa}
{Insert Screenshot of Alexa}
{Insert Screenshot of Alexa}
Template from Your Friends at TrackMaven
Social Media
{Insert Different Applicable Outlets}
• Twitter
• Facebook
• Youtube
• Instagram
• Pinterest
• Google+
Template from Your Friends at TrackMaven
Twitter
@TwitterHandle
# of Followers
Example of Tweet
{@_____}
{# Followers}
{Insert Screenshot}
Template from Your Friends at TrackMaven
Twitter
• Twitter Handles {Insert Follower Count}
• {Insert Examples of Tweets}
• {Retweets, Replies, Favorites}
• Important “#”
• {Insert #Example}
Template from Your Friends at TrackMaven
Facebook
• Facebook Pages
•
Page Likes and People Talking About Pages
• Examples of Page Posts
{Insert Screenshot of Facebook Post}
{Insert Screenshot of Facebook Post}
{Insert Screenshot of Facebook Post}
Template from Your Friends at TrackMaven
Youtube
• Competitor’s Youtube {Insert Url}
• {Insert # of Subscribers}
• {Insert # of Views}
{Embed Video or Screenshot}
{Embed Video or Screenshot}
Template from Your Friends at TrackMaven
Instagram
•
•
{Insert Competitor Username, # of Instagram photos, & Followers}
Notable Campaigns on Instagram
{Screenshot of Instagram
account}
{Screenshot of Instagram
account}
{Screenshot of Instagram Photo}
Template from Your Friends at TrackMaven
Pinterest
•
{Insert Pinterest Followers and Screenshot of Boards}
{Insert Screenshot of Board}
{Insert Screenshot of Board}
{Insert Screenshot Board}
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Google+
{Insert # of Circles, Communities, etc.}
{Screenshot of Google+ Page}
{Screenshot of Google+ Page}
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Blog + Content
Competitor
# of Posts
per Day
# Comments
Topics
Template from Your Friends at TrackMaven
Blog + Content
• Blog Post Title, Number of Comments
• Number of Social Shares
{Insert Screenshot of Blog post}
{Insert Screenshot of Blog post}
Template from Your Friends at TrackMaven
Blog + Content
• Significant Content Changes on Websites
{Insert Screenshot}
{Insert Screenshot}
Template from Your Friends at TrackMaven
News + Press
• {Insert Screenshots of Notable News +
Press}
{Insert Screenshot of Article}
{Insert Screenshot of Article}
{Insert Screenshot of Article}
{Insert Screenshot of Article}
Template from Your Friends at TrackMaven
News + Press
Competitor Publication
Writer
# of
Features
Template from Your Friends at TrackMaven
Email
• Times of day emails are sent out
• # of Emails
{Screenshot of Email}
{Screenshot of Email}
{Screenshot of Email}
Template from Your Friends at TrackMaven
Important Data
• You Vs. Your Competitor
Channel
You
Competitor
Paid Advertising
{# of display ads or most
common place}
{# of display ads or most
common place}
SEO
{Keywords, Inbound links, or
etc.}
{Keywords, Inbound links, or
etc.}
Traffic
{Traffic or Alexa Rank}
{Traffic or Alexa Rank}
Twitter
{Or Other Example}
{# of Followers, Tweets, Likes,
Comments, Subscribers etc.}
{# of Followers, Tweets, Likes,
Comments, Subscribers etc.}
Blog + Content
{# of Blog Posts}
{# of Blog Posts}
News + Press
{# of News articles of mentions}
{# of News articles of mentions}
Emails
{# of emails sent per day}
{# of emails sent per day}
Template from Your Friends at TrackMaven
Important Data
• Piece of Data #1
•
{Compare different data EX: # of followers vs. # of tweets a day}
•
{Compare different data EX: # of Inbound Links vs. Traffic}
• Piece of Data #2
{Insert Graph}
{Insert Graph}
Template from Your Friends at TrackMaven
Important Data
•
•
•
•
Piece of Data #1
{EX: Graph of you vs. competitors, Your # Twitter Followers Vs.
Competitors}
Piece of Data #2
{EX: Graph of your # of Press mentions vs. Competitors}
{Insert Graph}
{Insert Graph}
Template from Your Friends at TrackMaven
Insights
{Example of Questions To Answer}
• What are your competitors doing?
• Where are they strongest?
• Where are they weakest?
• Where are you in comparison?
• What are the things you can do?
Template from Your Friends at TrackMaven