Connections Between Wildlife
and Games
How can we keep animals safe?
Main Goals of Games/Apps
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Education
Donations
Emotional Investment
Tracking
Education
• Present facts in manageable pieces
• Use gamification to add fun
• Present facts in a relateable way (How tigers
see vs. how humans see)
Generating Donations
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Paid apps
In-app purchases
Partnering with corporations
Ads
Donation per click
Examples:
– https://www.youtube.com/watch?v=pCkjfC5se7c
– http://wwf.panda.org/how_you_can_help/games/
Emotional Investment
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Make information relatable
Rewards/incentives
Loss aversion and regret
Bright colors/cute animals
Building a virtual world
Example: World of the Wild
– http://www.mygreenworld.org/world-of-the-wild/
– https://www.youtube.com/watch?v=q94dEknGd6E
Tracking
• Crime reduction
• Monitoring
• Examples:
– http://mashable.com/2013/09/05/camerasinstalled-to-protect-endangered-animals/
– http://news.nationalgeographic.com/2015/07/15
0706-wildlife-crime-technology-poachingendangered-animals/