INSTITUTE FOR STRATEGIC COMMUNICATIONS & CHANGE
CHANGE MANAGEMENT:
A PRACTITIONER’S PERSPECTIVE
www.continue.uOttawa.ca
 Ingenium Communications 2017/18
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CHANGE IS ABOUT ENERGY,
AND ENERGY IS EMOTION
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YOUR PROJECT
IS NOT
YOUR
GANTT
CHART
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ACCEPT THAT YOU WILL EITHER PAY
FOR GETTING WHAT YOU WANT, OR
PAY FOR NOT GETTING WHAT YOU
WANT. EITHER WAY, CHANGE IS
EXPENSIVE AND YOU WILL PAY.
Daryl Conner
Managing at the Speed of Change
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FRAMEWORK FOR
CHANGE MANAGEMENT
WHY
WHO WHAT
HOW
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WHY
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START WITH THE WHY &
ESTABLISH FELT NEED
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ORCHESTRATING PAIN MESSAGES
THROUGHOUT AN INSTITUTION IS THE FIRST
STEP IN DEVELOPING ORGANIZATIONAL
CHANGE. YOU WANT PEOPLE TRAPPED
BETWEEN FEAR AND HOPE.
Daryl Conner
Managing at the Speed of Change
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WHO
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IDENTIFY & EQUIP
THE CHANGE SPONSOR
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ONLY SPONSORS CAN
CREATE THE CONDITIONS
REQUIRED FOR CHANGE
SUCCESS.
IT TAKES COURAGE &
DISCIPLINE
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BUILD
SOLIDARITY OF INTENT
AMONG CHANGE
LEADERS
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ENGAGE
STAKEHOLDERS
AS PRODUCERS, NOT
CONSUMERS
OF CHANGE
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FOCUS
ON THE
FROZEN MIDDLE
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THE CHANGE AGENT
CANNOT BE MORE
COMMITTED TO THE
CHANGE THAN THE
SPONSOR
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WHAT
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PULL HARD
ON SEVERAL LEVERS
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ORGANIZATION
WORKPLACE
DESIGN
DECISION
ALLOCATION
INFORMATION
DISTRIBUTION
TASK
MEASUREMENT
PEOPLE
REWARDS
Gregory Shea
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HOW
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YOU CANNOT CHANGE A
PERSON’S MIND.
YOU CAN ONLY
CREATE THE CONDITIONS
FOR THEM TO CHANGE
THEIR OWN MIND.
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EXPERIMENT
LEARN
CALIBRATE
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MAINTAIN MOMENTUM
BY SHOWCASING
SUCCESS
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IT’S NOT THE
STRONGEST THAT
SURVIVE, BUT THE MOST
ADAPTABLE
Charles Darwin
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