TELEPRESENCES, MEMORY,
AND SOCIAL JUDGEMENT
BY Nailah Faraji and Josh LaMarra
the sensation of being elsewhere created by the use of virtual reality technology
PRESENCE
• Presence as
• Perceptual Realism
• The Avengers
• Social Realism
• The Wire
• Presence as Transportation
• IMAX v. black and white TV
• Gender differences in transportation
• https://youtu.be/tBz3PqA2Fmc
• https://youtu.be/Th-s3dbboJQ
Processing
We use two types
of processing on a
Daily basis
The Cultivation Effect
The Cultivation Effect takes place when we answer questions or recall
events using our television memory
If someone asked you about 9/11, having not actively been on the
premises…you would answer using accounts from the news or
newspaper
*you believe the social reality portrayed on television
https://www.youtube.com/watch?v=4eHMgXlugIU
Availability Heuristic
“People use the most available or accessible rather than the most
appropriate information in memory. This leads people to estimate the
frequency of occurrence of an event based on the ease of retrieval
rather than making use of other information such as that pertaining to
the probability and plausibility of the event” (Tversky & Kahneman,
cited in Ditton p. 13).
*In other words we’re lazy. We rather recall what comes quickest as
opposed to what is accurate.
https://www.youtube.com/watch?v=DxPMq331xH8