TEMPLATE
Partnership Proposal
[Your tennis club name]
&
[Potential partner company]
Date here
[In this template, text in red or italics to be overwritten or deleted – then save in same colour as body
text]
Introduction
[A short statement here about your club, its history and contribution to the social fabric of your
community.
Include mention of any well-known people who are members of the club – player who have gone on
to great things, or leaders in your community.
Outline plans for growth, and demonstrate how the club is a vibrant hub for people, young and old.
If club has a possible income stream that could be tapped using your sponsorship – for example,
marketing to passing tourist trade, hosting bigger national tournaments, referring accommodation to
local hotels etc – include this here.]
[club name] would like to offer a partnership with [Company] which has significant benefits for both
organisations.
Overview of Tennis in New Zealand
[Proposals should be as short as possible – this overview of facts about Tennis in NZ can be
excluded if you already know your prospective partner is well aware of the state of tennis in New
Zealand. Alternatively, you can choose to move this to the end of this proposal, and use as an
appendix]
With 320,000 players, tennis is the second-largest adult participation sport in New Zealand.
Demographic and activity trends assure the future growth of tennis in New Zealand.
The great advantages of tennis is that it is gender-equal, inexpensive, and able to be enjoyed across
a wide age range.
Tennis New Zealand is the controlling body for tennis in New Zealand and has as a prime
responsibility the development of the game from grass roots to elite level.
Tennis New Zealand in in 3-year revitalisation programme, supported by SPARC, the New Zealand
government’s sport and recreation agency.
Defining features of the revitalisation programme are:
 Streamlined governance of the sport – previous 26 provincial associations becoming 6
Regional Centres
 A bright and light new visual identity (from October 2007)
 New more interactive website (November 2007)
 Systems to allow direct communication with all tennis players
 Enhanced management of membership database
 Annual incentive promotions to encourage greater club membership
 Grasshoppers programme introducing tennis to primary school students
 National coaching director appointed (September 2007)
 Improved youth training systems
 Enhanced role for Davis and Fed Cup Captains (from September 2007)
 6 Regional Performance Coaches appointed (October 2007)
 Greater competition opportunities for emerging players in NZ
 Increased financial support for deserving young players
 Benefits scheme for all tennis club members
 Upgrading the ASB Classic professional women’s tournament WTA Tier 3 (from 2009
onwards, the tournament will be able to attract world top 10 players)
Tennis New Zealand has launched Grasshoppers, a nationwide programme of introducing primary
school children to tennis.
Grasshoppers began with a pilot in 20 schools in October/November 2007, and be rolled out
nationally in the following years.


In 2007, Grasshoppers will initially be presented to 3,000 primary school students, in
Auckland’s North Shore, Waikato, and in the Southern Region.
The potential reach of Grasshoppers is in excess of 400,000 children and their families
throughout New Zealand.
At the level of competitive tennis, Tennis New Zealand provides an annual calendar of events. This is
distributed in print form as an A1 poster to all tennis clubs and tennis centres, and is available online
via the website www.tennisnz.com, as well a reminder column in the weekly e-newsletter Passing
Shots. The calendar is also linked to Top Dog, the online grading system for competitive players
managed by Tennis New Zealand.
The reach of the calendar is:
 40,000 members of tennis clubs
 3,000 weekly subscribers to Passing Shots
 20,000 players registered on Top Dog online grading system

18,000 visits daily to Top Dog during summer
Partnership
[Outline in as few bullet points as possible the nature of the proposed partnership, for example…]
1.
[Company] will become naming rights sponsor of [your event or activity]
2.
[Your Club] will provide opportunities for the [Company] brand and message to be promoted
through:
a. Signage at club
b. Advertising in club publications
c. Club clothing
d. Business leads generated through club members etc
Partnership benefits
The benefits of this partnership provided by [Your Club] to [Company] are:

Naming rights to [Event or activity], including
o [Company] logo and message on [where, what]
o [Etc]

[Company] logo and message on home page of new [Your Club] website

Ability to deliver [Company] -branded resources and information to club members

Ability to provide [Company] resources and information direct to [Your club and perhaps
other clubs]

Weekly communication conduit to [your club] tennis players through [name of] newsletter
Partnership duration
1. This proposal is built on the belief that [Your club] and [Company] are complementary
organisations with good ‘partnership fit.’
2. It is hoped that this partnership develops into a long-standing arrangement.
3. The duration of this agreement is for [propose realistic dates]
Partnership renewal
1. Renewal of this partnership will be negotiated before [make this a few months before the
partnership is due to expire].
Investment
1. This partnership will be secured by payment of [figure here]
2. This is payable by [date], on receipt of invoice from [Your Club].
Signed
For [Company]
Date
For [Your club]
Date