Leading Western
Gamers Community Online
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Overview
• Founded in January 2007
• 5M Registered users & nearly 5M unique visitors per month
• $45 monthly ARPU (North America EU)
• User + Youth Market 13-25 Years Olds (70% male)
• Team from ElectronicArts, Yahoo, NHN, Red Octane, Webzen & NCSoft
• 50 Full time employees
• Offices & people located in San Francisco and Seoul
• $19M in institutional funding from Syncom Ventures, Doll Capital, Altos
Ventures and TENCENT Holdings LTD
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Management
SUSAN CHOE, Chairman/Founder
• 15 Years Experience in leading Internet related M&A and Operations Globally
• DLJ, VP Corp Dev - HK, Japan and U.K.
• Yahoo Int’l Operations & Corporate Development
• GM of Yahoo International Games, lead NHN’s US as C.O.O.
OWEN MAHONEY, President and CEO
•17 years in internet, software, and games
• SVP of Worldwide Corporate and Business Development and at EA; 2000-2009
• Previously, regional GM positions at PointCast (VP International), Radius Inc, Claris Corp, and Fractal Design.
NIRANJAN NAGAR, Chief of Game Operations
•Over 15 years in internet, software, and games
• Ran online for The Sims Label and Pogo at Electronic Arts
• Previously built Listen Rhapsody service at RealNetworks
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MARKET
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Millions of Online Gamers Exceeding Console- WorldWide
Source: PricewaterhouseCoopers Entertainment
& Media Outlook 2005-2009
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Billions of $ Spent On-line - WorldWide
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“In the long run its is expected that the number of online gamers could exceed the number of people
that currently play traditional video and PC games”
Source: DFC Strategy Analysis 2008
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Key Western Market Areas
• Geo target high ARPU Markets
• North America
• US
• Canada
• UK, France, Germany
• Eastern Europe
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Why Gamers Play Games In West?
WHY DO THEY COME:
• 50% come for socializing & casual gaming
• 50% come for game play & leveling.
MORE SOCIAL:
• 50% buy vanity items
• 50% buy gaming function upgrades
MMOG METRICS:
• Average site visit 30- 80-150 minutes
• $45 to $100/month ARPPU
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Entertainment : Easy Access, Rich Entertainment Games
Core
Mid-Casual
Casual
Revenue model
Subscriptions or Retail
Free2Play virtual goods
Advertising & digital items
ARPU Per Month
High and regular from
smaller user base
$20 to $70+
Low $1 to $15
Computer Hardware
requirements
High PC requirements
Low PC requirements
Low PC requirements +
mobile
Social
Mostly in-game
cooperative & competitive
Social in and out of game
community based
Social or solo
Life Time Value
High $$$
Mid – High $$ - $$$
Low $
Game play skills
Core game play
Easier to play
Easy to play
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Comparative ARPU & Age of Users
ARPU
$45
$30
$20
$10
AGE
under 12 years
13–16 years
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over 16 years
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Questions For
GameDevelopers
& Publishers
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10 Things To Remember
When Entering Western Games Market
Market Fit
1. Western MMOG Market History Is Early
a. Effects game content design and marketing
2. Market Fit of Games: Timing and Genre/Style
a. Hundreds of MMOGs Launching
3. Market Size For Game: Core or Mass/Casual?
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10 Things To Remember
When Entering Western Games Market
Your Team’s Readiness For International Market
4. Game Content Ready?
a. Quality & Quantity
5. Game Development Team’s Experience
a. How many game publishers to support?
b. How important is Western Market?
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10 Things To Remember
When Entering Western Games Market
Publisher’s Fit With Game & Team
6. Their Gamer Audience Size & Location
7. Publisher’s Experience With MMOGs – poker, console or
flash game publishing
8. Western Publishing Team? – Important for understanding
gamers
9. Chemistry & Fit Between Publisher & Game Developer
10. Desire & Ability to Make Your Game A Success!
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