BEIJING BRUSSELS CHICAGO DALLAS FRANKFURT GENEVA HONG KONG LONDON LOS ANGELES NEW YORK SAN FRANCISCO SHANGHAI SINGAPORE TOKYO WASHINGTON, D.C. ENTIRE MARKET VALUE, APPORTIONMENT QUANTA AND USE APPORTIONMENT, DAMAGES Edward G. Poplawski p Sidley Austin LLP Global Co-Chair, Intellectual Property And Technology Practice Copyright py g © 2009 ENTIRE MARKET VALUE, APPORTIONMENT QUANTA AND USE APPORTIONMENT, DAMAGES Copyright © 2009 All Rights Reserved Mr. Poplawski is a partner in the Los Angeles office of Sidley Austin LLP and Global Co-Chair of the Firm’s Intellectual Property and Technology Practice. This presentation sets forth only the author’s then present views, which should not be attributed to the Firm or to any of its clients. INTRODUCTION • BASIC DAMAGES PRECEPTS • ENTIRE MARKET VALUE RULE AND APPORTIONMENT – Development In Royalty Context – Interplay Between Apportionment and EMVR – Proof Or Disproof And Presentation Of Evidence • Integration Of Liability And Damages • Some Juror Considerations • IMPACT OF QUANTA –LICENSES AND USE DAMAGES BASIC DAMAGES PRECEPTS (Statutory Framework – 35 U.S.C. U S C § 284) • “Upon finding for the claimant the court shall award the claimant damages adequate to compensate for the infringement, g , but in no event less than a reasonable royalty for the use made of the invention by the infringer, together with interest and costs as fixed by tthe e court cou t • The court may y receive expert p testimony y as an aid to the determination of damages or of what royalty would be reasonable under the circumstances.” BASIC DAMAGES PRECEPTS (Statutory Framework – 35 U.S.C. U S C § 284) • “Adequate Compensation” = Full Compensation – Rite-Hite v. Kelley Co. Inc., 56 F. 3d 1538, 1544-45 (Fed. Cir. 1995) (“[T]he Supreme Court has interpreted this to mean that ‘adequate’ damages should approximate those d damages that h will ill fully f ll compensate the h patentee for f infringement.”)(en banc) (emphasis in original), citing General Motors Corp. v. Devex Corp., 461 U.S. 648, 654-655 (1983). (1983) – Purpose is to make patentee whole Paul Corp. v. Micron Separations, Inc., 66 F. 3d 1211,1223 (Fed. Cir. 1995) • necessarily an approximation • attempt to assess patentee pecuniary condition after infringement with what it would have been if no infringement BASIC DAMAGES PRECEPTS (Statutory Framework – 35 U.S.C. U S C § 284) • Methodology For Determining Damages • → Considerable Flexibility in Choice of Method as Long as Fair and Reasonable Kori Corp. v. Wilco Marsh Buggies & Draglines, 761 F. 2d 649, 653-654 (Fed. cir. 1985). • Paper Converting Mach. Co. v. Magna Graphics Corp., 745 F. 2d 11 21 (1984)(“Section 284 does not instruct a court as to how to 11,21 compute damages.”). • • → Very Factual Inquiry Herbert v. Lisle Corp., 99 F. 3d 1109,1119 (Fed. Cir. 1996)(The correct measure of patent damages is case and fact specific ) specific.). → Proof of Infringement Establishes Damage Lindemann Maschinenfabrik GmbH v. Am. Hoist & Derrick Co., 895 F.2d 1403 (Fed. Cir. 1990)(“In patent law, the fact of infringement establishes t bli h th the ffactt off d damage because b the th patentee's t t ' right i ht tto exclude has been violated,” although patentee must still produce evidence from which fact finder could determine reasonable royalty.) BASIC DAMAGES PRECEPTS (Statutory Framework – 35 U.S.C. U S C § 284) • Burden of Proof → Ultimately on Patentee – Reasonable Probability Kori at 653-654 (The patentee need only prove its damages with reasonable probability.). – Consequences of Imprecision or Uncertainty Caused By Infringer • infringer bears the adverse consequences of any imprecision or uncertainty in damages proof that is due to its inaccurate record keeping practices or unavailability of complete information from the infringer. TWM Mfg. Co., Inc. v. Dura Corp., 789 F. 2d 895, 900 (Fed. Cir. 1986). BASIC DAMAGES PRECEPTS (Statutory Framework – 35 U.S.C. U S C § 284) • Types of damages – lost l t profits fit and d royalty lt Minco, Inc. v. Combustion Engineering, Inc., 95 F. 3d 1109,1119 (Fed. Cir. 1996)(“The Patent Act permits damages awards to encompass both lost profits and a reasonable royalty on that portion of an infringer’s sales not included in the lost profits calculation.”). – other types Minco (damages for patentee’s overpayment for infringer’s business are potentially recoverable) – categories of royalty damages • established • reasonable – lump sum vs. running royalty – reasonable royalty is “floor below which damages may not fall.” Del-Mar Avionics v. Quinton Instrument Co., ( Cir. 1987). ) 836 f. 2d 1320,, 1329 (Fed. BASIC DAMAGES PRECEPTS (Statutory Framework – 35 U.S.C. U S C § 284) • Types of damages – cont’d • reasonable royalty is “floor below which damages may not fall.” Del-Mar Avionics v. Quinton Instrument Co., 836 f. 2d 1320, 1329 (Fed. Cir. 1987). – fact finder may award an amount of damages greater than a reasonable royalty so that the award is "adequate adequate to compensate for the infringement. Hebert v. Lisle Corp., 99 F. 3d 1109, 1119 (Fed. Cir. 1996); Maxwell v. Baker, 86 F. 3d 1098, 1109 (Fed. Cir. 1996) • royalties are paid for the actual use made of the invention Fromson v. Western Litho Plate & Supply Co., 853 F. 2d 1568, 1578 (Fed. Cir. 1988) – BASIC DAMAGES PRECEPTS (Statutory Framework – 35 U.S.C. U S C § 284) • Reasonably Royalty Damages Framework – two principal approaches Lucent L t v. Gateway, G t Inc. I ett all (2009) – Analytical Method – infringer’s profit projections • TWM Mfg. g Co. v. Dura Corp, p, 789 F. 2d. 895,, 899 (Fed. ( Cir. 1986); Fromson, 853 F. 2d at 1578 (Fed. Cir. 1988) – Hypothetical Negotiation: (Willing Licensor - Licensee) • Georgia – Pacific Factors Used Lucent. Lucent See also, also Parental Guide of Texas, Inc. v. Thomson, Inc. 446 F. 3d 1265 (Fed. Cir. 2006)(reasonable royalty is calculated with reference to the long list of factors outlined in” the Georgia-Pacific decision) • “necessarily involves an element of approximation and uncertainty.” Unisplay, S.A. v. Am. Elec. Sign Co., 69 F. 3d 512, 517 (Fed. Cir. 1995) ENTIRE MARKET VALUE RULE AND APPORTIONMENT • Patented Invention – may be b a part off an entire i accused d product d or process – may be a product that is sold along with a convoyed or collateral non-patented product(s) – How is “adequate compensation” for the value of use of the invention then determined? • Two fundamental interrelated precepts may apply to assess extent to which h h “value” “ l ” off invention both b h extends d to patented and non-patented features – (1) entire market value rule (EMVR) – (2) apportionment – these precepts apply to both lost profits and reasonable royalty • current controversy → application of EMVR to royalty damages ENTIRE MARKET VALUE RULE AND APPORTIONMENT (royalty context) • assessment of reasonable royalty – amount = royalty rate x royalty base • lump sum vs. running royalty – royalty rate and royalty base are interrelated • one or both can be adjusted to yield appropriate value of use of the invention – EMVR → royalty base • recognizes that value the patented invention adds to an infringing product or process may extend beyond the patented feature alone – EMVR “recognizes that the economic value of a patent may be greater than the sales of the patented part alone.” King Instruments Corp. v. Perego, 65 F. 3d 941, 951 n n.4 4 (Fed (Fed. Cir Cir. 1995). 1995) – apportionment → royalty rate and/or royalty base • May contract royalty base and/or adjust royalty rate ENTIRE MARKET VALUE RULE AND APPORTIONMENT (royalty context) • assessment of reasonable royalty – apportionment → Georgia Pacific framework → factors 8 – 13 • Factor 9: “the utility and advantages of the patent property over the old modes or devices, if any that have been used for working out similar results.” • Factor 10: “the nature of the patented invention; the character of the commercial embodiment of it as owned and produced by the li licensor; and d th the b benefits fit tto th those who h h have used d th the iinvention.” ti ” • Factor 11: “the extent to which the infringer has made use of the invention and any evidence probative of the value of that use.” • Factor 13: “the portion of the realizable profit that should be credited to the invention as distinguished from the non-patented elements, the manufacturing process, business risks, or significant features or improvements added by the infringer infringer.” ENTIRE MARKET VALUE RULE AND APPORTIONMENT (royalty context) • assessment of reasonable royalty → EMVR – Lucent Technologies, Inc. v. Gateway, Inc. et al (2009) • “In one sense, our law on the entire market value rule is quite clear. For the entire market value rule to apply, the patentee must prove that ‘the patent-related feature is the basis for customer demand.’” quoting Rite-Hite Corp. v. Kelley Co., Inc. 56 F. 3d 1538, 1549 (Fed. Cir. 1995) – Other Oth EMVR Cases C L Lucent t cites it ffor this thi precept: t • Bose Corp. v. JBL, Inc., 274 F. 3d 1354, 1361 (Fed. Cir. 2001)(reasonable royalty) • State Industries, Industries Inc Inc. v. v Mor-Flo Industries, Industries Inc., Inc 883 F. F 2d 1573, 1580 (Fed. Cir. 1989)(combination of (1) lost profits under market share approach and (2) reasonable royalty) • TWM Mfg. Co. v. Dura Corp, 789 F. 2d. 895, 899 (Fed. Cir. 1986)(royalty and lost profits in collateral goods context) ENTIRE MARKET VALUE RULE AND APPORTIONMENT (royalty context) • EMVR Test: Customer Demand – Bose, 274 F. 3d at 1361 (Fed. Cir. 2001) • Patent: loudspeaker enclosure having at least one port • Infringing product – loudspeakers that included the patented invention • Single functional unit: The invention “worked with other components p of loudspeakers p as a single g functioning g unit to provide the desired audible performance.” ENTIRE MARKET VALUE RULE AND APPORTIONMENT (royalty context) • EMVR Test: Customer Demand – Bose, 274 F. 3d at 1361 (Fed. Cir. 2001) cont’d • Customer demand: test met – Invention improved performance of infringing loudspeakers • Improved bass tones and eliminated port noise – Invention “contributed substantially to the increased demand for products in which it was incorporated.” • Defendant’s marketing executive acknowledged that “improved bass performance was a prerequisite for [defendant’s] decision to go forward with manufacturing and selling certain loudspeakers. loudspeakers ” – Efforts made to market the benefits of the defendant’s loudspeakers using the invention ENTIRE MARKET VALUE RULE AND APPORTIONMENT (royalty context) • EMVR Test: Customer Demand – F Fonar Corp. C v. General G l El Electric i C Co., 107 F.3d F 3d 1543 1543, 1552-53 (Fed. Cir. 1997) • Patent: an imaging technique (“MAO”) used in an MRI machine to get multiple image slices in one body scan • Infringing product: GE’s MRI machine with MAO feature • Single functional unit: not addressed • Customer demand: test met – GE claimed that royalty should be based only on “the value of the improvement covered by the claimed invention” and that there was no evidence that MAO was basis for demand for entire MRI machine – But GE’s “technical literature” and brochures emphasized MAO feature and and/or its benefits in “patient efficiency and throughput” ENTIRE MARKET VALUE RULE AND APPORTIONMENT (royalty context) • State Industries – some context here is “demand” element of lost profits, but still instructive • patent p claim: method of insulating g a water heater tank with polyurethane foam • Product: infringing water heaters made using the method – Product used to assess both lost p profits and royalty y y • market need for adequate foam insulated water heaters • no acceptable non-infringing substitute on the market – absence b off economically i ll and d ttechnically h i ll viable i bl substitute b tit t – Infringer asserted, but failed to show, that non-patented components were key to demand ENTIRE MARKET VALUE RULE AND APPORTIONMENT (royalty context) • State Industries – demand evidence – Extent to which there is a need to solve the problem or for the invention bse ce of o economically eco o ca y and a d technically ec ca y viable ab e – Absence substitutes on the market • “Mor-Flo now argues that foam insulation was not the basis for customer demand and several unidentified nonpatented p components were key. But, it did not identify or present evidence of the value of these nonpatented components. Id at 1580 – interplay with apportionment and infringer’s burden to come forward with evidence ENTIRE MARKET VALUE RULE AND APPORTIONMENT (royalty context) • EMVR Test: Customer Demand – Tracing Origin – Rite Hite cites State Industries and TWM • “We have held that the entire market value rule permits recovery of damages based on the value of a patentee’s entire apparatus containing several features when the patent-related feature is the ‘basis for customer demand.’” (citing, State Industries at 1580 and TWM at 900-901) • State St t Industries I d t i cites it TWM – “[T]he entire market value rule, which permits recovery of damages based on the value of the entire apparatus containing several features, where the patented feature is the basis for customer demand.” (TWM at 901) ENTIRE MARKET VALUE RULE AND APPORTIONMENT (royalty context) • EMVR Test: Customer Demand – Tracing Origin – Rite Hite cites State Industries and TWM • TWM sets forth a “customer demand” underpinning for the EMVR in connection with looking to financial and marketing evidence. – “[T]he entire market value rule permits recovery of damages based on the value of a patentee’s entire apparatus containing several features when the patent-related feature is the ‘basis basis for customer demand.’” (Id. at 901) – “[I]t is the ‘financial and marketing dependence on the patented item under standard marketing procedures’ which d determines whether h h the h non-patented d ffeatures off a machine h should be included in calculating compensation for infringement.” (Id. at 901)(citations omitted) ENTIRE MARKET VALUE RULE AND APPORTIONMENT (royalty context) • EMVR Test: Is functional relationship also required? – Lucent does not mention it – Rite-Hite was convoyed goods case • Patented good (truck restraint) sold with non-patented good (dock lever) • Court also applied functional relationship test along with customer demand test. test • Court noted that EMVR was “typically applied” to include both patented and non-patented components in the “compensation p base when the components p were “physically p y y part of the same machine.” (Id. At 1549-1550) – However, for convoyed good, the components also needed to be “components of a single assembly or parts of a complete machine, hi or they th together t th constituted tit t d a functional f ti l unit.” it ” (Id.) (Id ) ENTIRE MARKET VALUE RULE AND APPORTIONMENT (royalty context) • Is EMVR necessarily required in order to assess royalty damages in which the royalty base includes patented and non-patented features? – Lucent: “Simply put, the base used in a running royalty calculation can always be the value of the entire commercial embodiment, as long as the magnitude of the rate is within an acceptable range (as determined b th by the evidence). id ) • Citing Kerns v. Chrysler Corp. 32 F. 2d. 1541,1544 (Fed. Cir. 1994)(awarding a reasonable royalty of 90 cents per vehicle hi l th thatt had h d the th infringing i f i i intermittent i t itt t windshield i d hi ld wipers, when the average car price was approximately $4000 to $6000). ENTIRE MARKET VALUE RULE AND APPORTIONMENT (royalty context) • EMVR Test: Is functional relationship also required? – Cornell University et al v. Hewlett Packard Co., 609 F. Supp 2d 279 (N.D.N.Y. 2009) sju c e test? es (is ( s either e e customer cus o e demand de a d or o functional u c o a Disjunctive relationship enough) • Cf., Juicy Whip, Inc. v. Orange Bang, Inc., 382 f. 3d 1367,1372-1373 , ((Fed. Cir. 2004)(in )( vacating g jjury y award of royalties and lost profits, only applying functional relationship test to patented dispenser and non-patented syrup) ENTIRE MARKET VALUE RULE AND APPORTIONMENT (Proof and Disproof) • Issues: – To what extent must the customer demand be attributable to the patented feature(s)? • substantial basis for demand vs. sole basis for demand • Demand for benefit vs. demand for patented feature • connection or link between invention and product demand - Wh Whatt evidence id determines d t i customer t demand d d and d apportionment? - How to approach apportionment - Role of patent claim in context of actual infringing use - Interplay between royalty rate and royalty rate - Interplay I l between b liability li bili and dd damages evidence id ENTIRE MARKET VALUE RULE AND APPORTIONMENT (Proof and Disproof) • quantum of demand – substantial basis vs. sole basis – Bose → substantial contribution to demand was enough – Trans-World Mfg. Co. v. Dura Corp., 750 F. 2d 1552, 1558 (Fed. Cir. 1984)(trial court directed on remand to examine whether the patented di l case “played display “ l d an iimportant t t part” t” in i th the sales l off non-patented t t d eyewear in assessing whether the royalty should include the eyewear.). – Lucent → lack of evidence that invention was “the basis – or even a substantial basis – of the consumer demand for Outlook Outlook.” • customer demand – patented feature vs. its benefit or result – need not necessarily show customers demand the patented feature itself; rather demand for its benefit may be enough – Bose → evidence showed demand for benefits – State Indus.→ evidence showed demand for result invention provided p ENTIRE MARKET VALUE RULE AND APPORTIONMENT (Proof and Disproof) • demand → adequate connection or link between invention (or its benefit/result) and demand for product • customer demand → potential evidence (or absence thereof)? – financial and marketing dependence – technical h i l and d marketing k i liliterature that h emphasizes h i the h iimportance off the patented feature and/or the benefits or results flowing from it – internal financial, technical and marketing documents of the infringer that indicate that the patented feature and/or its benefits are a competitive requirement and/or necessary to satisfy a consumer need • Key: royalty assessment is made as of time infringement began, although “Book of Wisdom” evidence may apply – customers chose products of the infringer that contained the patented feature rather than products lacking the patented feature or replaced their prior products with the infringing product ENTIRE MARKET VALUE RULE AND APPORTIONMENT (Proof and Disproof) • customer demand → potential evidence (or absence thereof)? – customers pay more for products that have the patented feature because of its benefits – lack of acceptable non-infringing substitutes – extent to which infringer infringer’s s patents or other proprietary technology drives the demand – tie demand to aspects of liability case • liability case is fundamental to showing value of invention • use “secondary considerations” as an additional checklist – look to certain Georgia Pacific factors go to royalty base and/rate / – use of experts (technical, marketing, licensing, economic) and employees of patentee and/or infringer (marketing, technical, financial) ENTIRE MARKET VALUE RULE AND APPORTIONMENT (Proof and Disproof) • customer demand → potential evidence (or absence thereof)? – demand curves/customer surveys? – use of experts (technical, marketing, licensing, economic) and employees of patentee and/or infringer (marketing, technical, financial)) – industry practice as to base/rate in license agreements – existence of well established market value for the patented feature in p products sold on open p market • apportionment – overlap with demand evidence – apportionment in base and/or royalty rate – whose burden? – infringer’s use of patents and proprietary technology Lucent v. Gateway et. al. • Lucent v. Gateway1 Accused Product 30 (Sept. 11, 2009) Accused Feature Lucent v. Gateway et. al. • Patent: method of entering information into fields on a form displayed on a computer screen without using a keyboard • Infringing product: Microsoft Outlook which has “date picker” feature • Royalty damages: $357.7 million – royalty oya ty base – Out Outlook oo – royalty rate – 8 percent – reversed and remanded for new trial since lack of substantial evidence to support either lump sum royalty award or royalty based on EMVR • verdict also against great weight of evidence Lucent v. Gateway et. al. – reversed and remanded for new trial since lack of substantial evidence to support either lump sum royalty award or royalty based on EMVR –cont’d • lack of substantial evidence as to Georgia Pacific factors 2, 10-11 and 13 – GP factor: “the rates paid by the licensee for the use of other patents comparable to the patent-in-suit – interplay between GP factors and EMVR • EMVR - lack l k off substantial b i l evidence id – “first flaw:” “lack of evidence demonstrating that the patented method of the day patent as the basis-or even substantial basis-of the consumer demand for Outlook – “second flaw:” “the approach adopted by Lucent’s licensing expert” which looked to other licenses to determine royalty base and rate did not ultimately support his opinion Lucent v. Gateway et. al. • EMVR may properly have important role – “Th “The evidence id off record d in i the h present dispute di illustrates ill the importance the entire market value may have in reasonable royalty cases” • “The license agreements admitted into evidence (without objection from Microsoft, we note) highlight how sophisticated parties routinely enter into license agreements that base the value of the patented inventions as a percentage of the commercial products’ sales price.” price ” • “There is nothing inherently wrong with using the market value of the entire product, especially when there is no established market value for the infringing g g component p or feature, so long as the multiplier accounts for the proportion of the base represented by the infringing component or feature.” Cornell University y et al v. Hewlett Packard Server 34 CPU Brick CPU Instruction Reorder Buffer Cornell University et al v. Hewlett Packard • Cornell Preclusion Order Against HP Issued During Fact Discovery Stage • “(1) Defendant shall be precluded from maintaining, either on motion or at trial, that any evidence introduced by plaintiffs concerning customer demand/customer preference is deficient or defective because of lack of testimony or other information from customers. • (2) It is established that, that at least as early as of 1996, 1996 HP HP’s s customers for servers and workstations received HP’s press releases of …. Those press releases were intended to convey to HP’s customers that the ‘Intelligent Execution’ feature in them was at least one of the reasons why they should buy HP servers and work stations containing PA8000 family processors.” Extension Of The Patent Exhaustion Doctrine IMPACT OF QUANTA –LICENSES AND USE DAMAGES 36 Patent Exhaustion Doctrine • The first authorized sale of a patented item exhausts all future patent rights to that item • E.g., g, – patentee sells patented products to customers with no restriction • customer can resell, resell modify, modify or use product without being found to infringed – manufacture receives license to make and sell patented products with no restriction • manufacture’s authorized sale to customer exhausts patent rights 37 Quanta Computer v. LG Electronics* – Extension of the Patent Exhaustion Doctrine • Patent exhaustion applies to method claims • License to upstream supplier without restriction – exhaust patent rights against unlicensed downstream buyers 38 * 128 S. Ct. 2109 (2008) Quanta Computer v. LG Electronics Factual Background • LGE licensed method patents to Intel • License does not extend to combination of Intel products with non-Intel products • Intel requires to give notice to its customer (e.g. (e g Quanta) of license restriction • Quanta buys Intel products and combined with nonIntel products • Held: H ld LGE patent t t rights i ht against i tQ Quanta t exhausted h t d 39 IMPACT OF QUANTA –LICENSES AND USE DAMAGES • It may now be difficult to obtain licenses from all entities in a supply chain. chain • It may be possible to contractually limit the right of products incorporating p g the p patented licensees to sell p technologies unless the buyer also has a license. • Covenants not to sue now trigger the patent exhaustion doctrine. doctrine 1 40 1. TransCore LP v. Elec. Transaction Consultants Corp., No. 2008-1430, slip op. at *13 (Fed. Cir. Apr. 8, 2009). IMPACT OF QUANTA –LICENSES AND USE DAMAGES • May Affect Patentee’s Choice Of Whom To Sue – Hypothetical Product: manufacturer – seller chain • component mfgr → component assembly integrator → end product mfgr → end product retailer • which company yields best damages potential? • patent exhaustion vs. full recovery rule (does suit against one company p y in the chain exhaust ability y to sue others?)) • vertically integrated companies may be most attractive targets – i.e., company is its own integrator, end product manufacture rand has its own distribution network for p product ((including g over Internet). ) CONCLUSION • More developments will come – jurisprudence – legislation
© Copyright 2026 Paperzz