Drew Giese
Kaleigh Van De Loop
Josh Heinrich
Simulation Recap
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Chester finished in third place in the simulation
behind Ferris and Andrews
Cake was our strongest product
Had problems with stocking out
Took one emergency bailout
Introduced two new products
Our best round was round 8
Had three very good products by round 8
Chester finished the simulation with the highest
stock price
R&D one product from high-tech to low-tech
Round 1
 Introduced Candy, high-tech product
 Had the highest ROS (5.8%)
 Had the highest ROE (17.6%)
 Had the most profits, cumulative profits, and
EBIT
Round 2
 Candy came into play
 Issued dividends at a higher rate
 Candy had a good customer survey but was
not a very good seller in high-tech
 Second highest cumulative profit (6,337,698)
Round 3
 Highest ROS (12.1%)
 Highest ROA (27.1%)
 Highest ROE (36.4%)
 Highest Profits (over 8.8 million)
 Cake was the top low-tech product
 Candy was the highest customer surveyed
product
Round 4
 Introduced Cookie (high-tech)
 Made first adjustments to staffing
 Highest cumulative profits (over 24 million)
 Highest Contribution margin (36.9)
 Increased capacity for all products
Round 5
 Cookie came into play
 Increase capacity for all products
 Spent money on TQM for the first time
 First and only emergency loan (14 million)
 Cake is top product in low-tech
 Cookie was highest customer surveyed
product in high-tech
Round 6
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Cake is top product in low-tech
Increased capacity for all products
Applied more money to TQM
Decision to change Candy to a low-tech product
Highest contribution margin (41%)
Highest closing stock price ($46.72)
Round 7
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R&D Candy to become low-tech product
Increased the automation of Candy
Increased capacity for all products
Cake again top product in low-tech
Candy had highest customer survey (33) Cake
was second (29)
Cookie has the second highest customer survey
in high-tech (37)
Round 8
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Chester’s best round
Highest sales ($195,871,813)
Highest profit ($30,323,078)
Highest Closing stock ($74.04)
First round to not stock out
Candy top product followed by Cake in low-tech
Cake highest customer survey followed by
Candy
Cookie third best product in high-tech
Applied more money into TQM
Sold a lot of shares of stock
Paid dividends for the first time since round 3
Performance Analysis
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Our mission was to be conservative and
compete for the win
Followed our mission took some chances
Targeted high-tech but switched to low-tech
Round 5 bailout and Round 6 recovery
Set up for the future, would be fighting for
number 1 spot
Spend money in TQM, introduce new product,
increase plant utilization
What have we learned?
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Take chances
Watch all areas
Create leverage
Target low-tech
Maximize plant utilization
What would we do different
Take more risks
 Make more leverage
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Team Performance
Our team as a group worked well together
 A strength is that we didn’t fight over decisions
 One weakness we had was we were all to
conservative
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Team Atmosphere
Everyone was always on time and at every
meeting
 Decisions were a team choice
 Made the simulation fun so it was less stressful
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