ISB National Social Venture Competition
2013
General guidelines
Please format your case submission as per the following guidelines:
 Font: Calibri
 Font size: 10 for paragraphs
 Spacing: Single Spacing for paragraphs
 Word limit – 1000 words (Total word limit is to be strictly adhered to)
Basic Information
Please fill the 2 boxes on the first page as per the instructions given below and add that as the cover
sheet to your submission.

Team
Please share with us the names, email ids and contact numbers of your team members. Please
also send in a one page resume of each team member.

Venture Details
Please indicate the current stage of your venture by circling the appropriate option.
Submission Guidelines

Each submission will be evaluated on five grading criteria. Please be as detailed as possible while
adhering to the overall word limit.

For each evaluation criteria there is a list of questions that SHOULD be answered. Unanswered
questions would result in the submission being considered incomplete.

The word limit given for each section is a recommendation and can be utilized as required while
keeping the TOTAL word count at 1000 words.
2
2013
NAMAH
Team Details
Name
Ansul Singhi
Pushpa Saran
Phone Number
9666007588
9440275504
Email Id
[email protected]
[email protected]
Venture Details
Venture Name
Stage of implementation (Kindly
encircle the appropriate option)
Category Type
3
Idea
StartUp idea
Ready to go
operational
Start-Up
Venture
Operational
for < 1 year
Operational
for < 3 years
2013
Social impact summary
We plan to sell Chocolates online. As the internet shopping is expected to grow in the coming years we are looking
forward to capture a huge chunk of Chocolates sales. We look forward to provide customized chocolates, where a
customer can select from shape, flavor, size & packaging. People who look forward to purchase things with specific
taste and need are our target customers along with all other daily users. It is yet to be studied what employment
opportunity this venture can provide (we predict it to be around 5 – 10). However, whatever the number may be
all the work will be done by underprivileged girls from our region who are at present seeking education through
our contribution – Namah Welfare Society. Not only education we also look forward to provide jobs to capable and
hard working girls. By this they are sure to earn more than their expected earning and we look forward to provide
better lifestyle & secured future to them and their families. Once there is surplus profit from this venture we look
to divert the funds towards our society so that the society also becomes a self sustaining model instead of being
dependent on external funds and donations. In a nutshell the venture is for the people by the people from the
people (here people = underprivileged girls).
Business value proposition
Sites operating presently do not provide maximum scope for custom ordering a chocolate. There are many people
among us who would love to order chocolates to their own taste and hence our venture would provide more
scope for alteration in the existing line up of products. We target to reach even the smallest town in India where
such facilities are not available (in most of the cities except tier – I cities). Each and everyone would become
dependent on Internet in future and hence selling our product would be easier. Our target would be the customers
who look forward to purchase anything and everything online, we shall have huge internet promotions to reach
our target customers. This business model has huge scope of expansion as Internet is not border bounded. We can
even start exports once we achieve the required sales in India, yes this would require a little extra planning. This
venture will not only help provide income to underprivileged girls but also help educate the generations to come.
Financial sustainability
It is really difficult to determine/set target now itself. The only thing we are sure of is that the scope is huge if
approached properly. Even if we had to give a rough estimate we would look to achieve a turnover of Rs. 10 to 12
Lakhs in the first year of operations (as our marketing program would be extensive). The future after that is to
grow as we will not have any geographic limit and the use of internet is set to grow. Within 5 years we may touch
a healthy of around Rs. 2 to 2.5 Crore with almost 30-40% margins on cost price. This is a cash and carry business
model hence we have no headache of following up with our debtors. We look to maintain healthy margins through
out as salaries of our staffs would not be as high as those in metros hence lowering the operating cost. Chocolates
are a kind of product where if quality A is sold for Rs. 100 by India the same thing will be sold for Rs. 1000 by
Switzerland. Hence, fetching us higher margins when we venture into exports. The initial capital required would be
Rs. 30 Lakhs as per the table below
Particular
Website & Backend Database
Development
Work Place and Establishment
Tools, Dies, Utensils
Working Capital (Raw Materials)
Initial Marketing (1st Year)
Total
4
Amount
Rs. 10 Lakhs
Rs. 2 Lakhs
Rs. 5 Lakhs
Rs. 5 Lakhs
Rs. 8 Lakhs
Rs. 30 Lakhs
2013
If we are able to generate profit then our social goal will also be achieved, as our profits would directly
be diverted to help educate more and more girls all around India.
5
2013
Launch Strategy
This is just an idea which first needs to be studied a little more before finalizing on anything. We would first sell
these chocolates in local stores of Visakhapatnam and surrounding districts for feedback (only for taste, shape as
there will be no customization option), then work on the feedback and launch the online store with all
customizable option and extensive marketing. We are looking for investment firm, big brand tie ups would help us
a lot.
Team
Ansul Singhi, BBM, 23 Years: 7 years of experience in the line of marketing and managing Iron & Steel Business. I
also have interest in photography, fitness, automobiles and travelling. Looking forward to help the real needy and
make them contribute to the GDP of India.
6