THE ESCAPE HUNT EXPERIENCE
THE ULTIMATE LIVE ESCAPE GAME
FRANCHISE PRESENTATION
March2017
PreparedbyPaulBart,MA,MBA
CEO&Founder
TheEscapeHuntExperience
The Escape Hunt Experience Franchise Opportunity
KEY BENEFITS
1
Substantial
Financial
Returns
• Very high profit potential – few businesses can generate the same margins
2
3
4
5
Easy to
Implement
• Detailed installation and operation instructions – our experience is handed to you
Unique and
Growing
Rapidly
• It’s unique – be an early adopter of something totally exciting and new
EscapeHunt©2013– 2017
AllRightsReserved
Fun
Recession
Proof
• Low outlay and fast ROI potential – compared to others in the market, the initial fee is very low
• Multiple revenue streams – room games, corporate events, parties, merchandise and much more
• Low running costs – rent, staff and little more are needed to run daily operations
• Full support provided – setup guidelines, training, game design, systems and ongoing support
• The time is right – be part of this phenomenon as it is taking off
• Growing fast – escape games are one of the fastest growing sectors of the entertainment industry
• It’s fun! Customers love the challenge and excitement – very high levels of customer satisfaction
(as per feedback and reviews)
• High staff retention – staff love working with excited and happy customers
• Recession proof – people will always need entertainment and have a natural love of games
What is an “Escape the Room” Game? | What is The Escape Hunt Experience?
BACKGROUND
The History of “Escape the Room” Games
The Escape Hunt Experience
• “Escapetheroom”gamesoriginatedonlinein
Japanover10yearsago
• FoundedbyPaulBartinJuly2013asanewgenre
ofcustomerexperience
• Gamerscreatedrealliferoomsforbettergame
playandfullimmersion
• Paulusedhispsychologytraining,commercial
businessbackgroundandcreativeflairtosetupan
“experience”basedonanescapegame
• CentresareopeningupacrosstheUS,Europeand
Asia,allwiththeirownuniquestyle
• Thisgenreofgamingisexplodingacrosstheglobe
asthelatestformof“interactiveentertainment”
amongnewandexistingenthusiasts
• Manyexistingoperatorshaveseenincreasing
marginsintheirgamecentresduetorising
demand
EscapeHunt©2013– 2017
AllRightsReserved
• TheEscapeHuntExperiencewasfoundedtooffer
thehigheststandardpossibleinrespecttogame
experienceandcustomerservice
• Customersareofferedaunique90-minute
experienceofescapehunt,refreshmentsand
dressingupforphotos
Escape Hunt is a unique and exciting experience that all can enjoy corporate groups, school groups, tourists and locals alike!
THE ESCAPE HUNT CONCEPT
What Is It?
Who Plays It?
• TheEscapeHuntExperienceisathemeddetective
adventuresetinahostofdifferenttimeperiods
andlocations
• Teamsof2-5playersarepresentedwithascenario,
suchasagrislymurder,amysteriouseventora
heist,andhave60minutestofindtheanswersand
escape
• Teamsworktogethertotrytoescapebysearching
forcluesandsolvingpuzzles,encounteringmany
surprisesalongtheway
• Agamemasterisassignedtoeachteamfor
briefing,helpingintheroomasrequiredand
entertainingafterwardswithdrinks,photosand
generalservice
EscapeHunt©2013– 2017
AllRightsReserved
• Designed toworkatmanylevelsandstimulateall
agegroups,personalitytypesandgroupsizes
• Players comefromallwalksoflifeandinclude
colleagues,gamers,students,families,managers,
socialgroupsandmore
AUniqueand
Fun
Experience
forALL
• CorporateGroups findthegamesareagreat
teachingtool,helpingtoimprovecommunication
andworkperformanceamongststaff.Atop
choiceforteambuildingactivities!
• Tourists loveplayingthegamestoo!Itgivesthem
anopportunitytoexperiencelocalculture,have
funandenjoyauniquechallengewithfriends
andfamilywhileonholiday.
Fundamentals:
Great Games, Excellent Customer Service & Superb Franchisee Support
BUSINESS FUNDAMENTALS
Methodology – Games and Customer Service
Financial Benefits
• The success of The Escape Hunt Experience is
based on three main features: great games,
excellent customer service and superb
franchisee support
• A potentially lucrative business based on
relatively low costs and high revenues
– Games are the heart of the business and are
designed 100% in-house by our unique Game
Design Academy
– We offer the impeccable service customers
look for when choosing leisure venues
– Our global network of diverse and successful
branches gives us unprecedented insight into
what works and what does not in this industry.
Sharing this information across borders
ensures our advantage over the competition.
EscapeHunt©2013– 2017
AllRightsReserved
• Many branches achieve very high profit margins
• A typical branch has 6 rooms and can host up
to 48 games a day or 17,520 per year –
assuring a strong and regular revenue stream
• Merchandise sales are also a great addition,
offering a potentially significant extra revenue
stream and providing free marketing via
branded t-shirts, key rings and more as
customers wear/use these purchased items
• Corporate teambuilding is also a significant
extra revenue stream, with numerous repeat
customers and word of mouth advertising from
players who love the experience
Future Franchisees – We Want to Partner with the Right People!
BUSINESS PARTNER REQUIREMENTS
1
2
3
YOU
CAPITAL & EQPMT
LOCATION & STAFF
• An outgoing personality. You will
likely need to deal with customers
directly until managers are in place.
• Investment capital required varies by
country, local market conditions and
the size of your Escape Hunt
franchise. Considering start-up costs,
franchise fees, retail build-out costs
and a recommended working capital
reserve, we recommend investment
capital between 200,000 USD and
500,000 USD.
Physical requirements for 6 rooms:
• 1 month’s working capital
• The IT and communications solution
is very simple with a main reception
computer, a simple CCTV system,
music systems and intercoms
• Comfortable with the responsibility of
hiring and managing staff initially until
managers are in place
• Overall honesty and integrity and a
desire to join a global team. We are a
close knit community of local
business owners who collaborate
often.
• Reasonable business acumen to
make decisions regarding local
variables such as pricing, promotions
and events, as well as other
marketing and operational issues
EscapeHunt©2013– 2017
AllRightsReserved
• Access to local suppliers for buildout,
decoration, installation of games,
building of props and puzzle items
(we supply detailed instructions and
you buy / build and install locally)
• Technology equipment, which needs
local installation, is available via our
EH Magic supplier
• 200-250 sq m minimum provides for
6 rooms of at least 20 sq m each, a
small kitchen, a changing room, a
corridor and a large reception area
• The premises will need a fit-out of
internal walls, period décor, period
furniture and game props
• Only 4-7 staff are needed (2-5 game
masters plus a branch manager and
assistant manager). This will provide
full coverage for a 365-day operation
with staff holidays and days off.
Lifetime Franchise Packages – Incredible Opportunity!
FRANCHISE PACKAGE FEATURES
• A right to run your own business under our name, with an initial term renewable
Long-Term,
indefinitely!
1
Transferable
Business
• The franchise is transferable, inheritable and renewable, which means you may sell
it, pass it on to your heirs and/or increase it to more branches as you grow
• Design and setup instructions of unique games to suit your location
2
• Support systems include your branch’s website design and hosting, booking system
instructions, social media guidelines, marketing materials and more
Full Support
• Free training of your staff at an existing branch - you just pay expenses and they are
trained for free to the highest standards
• Full initial and ongoing support from Global Headquarters, in some cases local
Master Franchisees and our strong EH community all over the world
3
Upfront Fee
• A low upfront fee per branch within your own territory
• Monthly revenue share of only 10% of net revenue payable monthly in arrears
4
EscapeHunt©2013– 2017
AllRightsReserved
• A low monthly support fee, which covers all premises advice, initial setup, training,
Monthly Fees support and all systems implementation (typically 500 USD)
• A low monthly game design fee, which covers ongoing game design assistance and
new games on average every year (typically 125 USD per game)
Think You Are Ready to Join?
NEXT STEPS
1
2
3
4
5
RESEARCH
ASSESS
ASK
CHECK
COMMIT
• Aswithanynew
opportunity,careful
researchiskey
• Onceyouhaveall
theinformationyou
need,assessthe
opportunity
thoroughly
• Now,checkallthe
informationyou
haveonceagain
• Onceyouare
satisfiedyouwantto
jointhisexciting
opportunity,take
action!
• Readallwehave
sentyoucarefully,
butalsocheck
online,askother
peopleandgetall
theopinionsyoucan
• Wehavenothingto
hide!
EscapeHunt©2013– 2017
AllRightsReserved
• Askusanyquestions
youhaveindetailand
wewillbehappyto
answerand/orrefer
youtootherbranch
ownersforhonest
• Itisnotforeveryone opinionsonthis
andyoushould
opportunity
considercarefully
howitfitsyour
• Therearenosilly
personalsituation
questions;pleaseask
beforecommitting
nowaboutanything
unclear
• Makesureitall
makessenseand
thatyoucantruly
handlethetime
andfinancial
commitmentsthat
arerequired
• Thingsaremoving
fast,don’tmissout
onthisincredible
opportunity!
The Escape Hunt Experience is already an established, global success!
SEE WHAT THE WORLD IS ALREADY SAYING ABOUT US
ONLINE
•
•
•
•
•
•
Visitourwebsiteformoreinformation:escapehunt.com
WatchourYouTubevideos:youtube.com/EscapeHunt
EngagewithourFacebookpage:facebook.com/EscapeHunt
Havealookatourphotos:instagram.com/EscapeHunt
FollowusonTwitter:twitter.com/EscapeHunt
Readuponnumerousblogs,listsofactivitiesandTripAdvisorpagesworldwide
OFFLINE
• Checkusoutinmanyin-flight,travelandothermagazines
• Askanyonewhohasplayedoneofourfantasticgames!
EscapeHunt©2013– 2017
AllRightsReserved