Leading Change Through Communication:
Strategic Use of “Old” and “New” Media
About this course:
“Leading Change Through Communication” is an online course offered by the Mid-Atlantic Public Health
Training Center and the Johns Hopkins Center for Communications Programs. Public health professionals know
strategic communication is a vital tool in changing health behaviors and improving the health of a community;
this course will sharpen skills in developing communications campaigns to change behavior.
What you get:
• Four interactive LiveTalk sessions with faculty experts; archives will be available.
• Ten online modules; time to complete modules and assignments is 24-40 hours (depending on
assignments and campaign).
• An opportunity to develop a strategic communications campaign with input and feedback from faculty.
After taking this course, participants will:
• Understand the ten key ideas of communicating for behavior change.
• Learn the six-step planning process used in conceptualizing and developing communication strategies for
communication campaigns.
• Appreciate the implications of the changing media landscape as “old” and “new” media interact.
• Have a strategic health communication campaign they developed during the course.
DATES
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Class opens the week of February 3rd, and will be 11 weeks long: one module per week, and a
one-week “spring break” the week of March 10th. The class concludes the week of April 14th.
Join one session of the free Introduction to Online Learning class, where you will test your
equipment and connections, and learn how to use the features of the Online Learning
website. Classes begin January 13 and February 3. To register, go to
https://distance.jhsph.edu/core/index.cfm/go/course.home/cid/90/.
Live real-time discussions with faculty will take place on Thursdays, from 12:00-1:00 PM ET, on
the following dates: February 13, March 6, March 27, April 10; they will be archived and
available to view later.
INSTRUCTORS
Ben V. Lozare, PhD, MS and Doug Storey, PhD
COST
$60
CHES
This program is designated for Certified Health Education Specialists (CHES) and/or
Master Certified Health Education Specialists (MCHES) to receive up to 10 total Category I
continuing education contact hours.
REGISTER
TODAY!
To register, go to:
https://trams.jhsph.edu/trams/index.cfm?event=training.launch&trainingID=675.
You will receive more class participation instructions via email by January 31, 2014.
INFORMATION For information on technology requirements, go to:
http://ctlt.jhsph.edu/account/index.cfm/go/termsOfService/.
For more information, contact the MAPHTC at (443) 287-6732 or [email protected].