Relationship Economics Case Study
Dave Griffith
President and Chief Executive Officer
Modern Group Ltd
www.moderngroup.com
www.moderngroup.com
Relationship Economics Case Study
Selling, Marketing and Branding are about:
Access….
Productive Access
Organization and Process
Information
Responsiveness
Results, “The give and the get”
Relationship Economics Case Study
Results
Productive Tracking of Contacts
Leverage of Contacts
Exposure and Branding
Business
Improved Problem Solving
Education and Awareness
Relationship Economics Case Study
My Network consists of:
Modern Employees, Vendors, Customers
YPO, MHEDA, NAW, ARA, AED
J.J. Haines and Delaware Valley Floral Group
Westminster and Kenyon
IBM, ROLM, MCI days
Trinity
My Community and Family
Other Trade Associations and Wharton from Speaking and
Teaching
New Ones every day
Relationship Economics Case Study
Tools
Modern’s Network, PC and Treo
MS Outlook and SharePoint
Linkedin for business
facebook for personal
A consistent process with Outlook, SharePoint,
Linkedin and facebook
Aggressive use of the web and search function
Relationship Economics Case Study
Dave Griffith
President and CEO
Modern Group Ltd
[email protected]
http://www.linkedin.com/in/griffithd
215 949 9251 (wk)
215 943 8901 (fax)
215 840 8103 (cell)
Diane Bauer, Assistant
215 949 9246 (wk)
[email protected]
www.moderngroup.com
Modern Keeps You Rolling
E-mail Address
Link to Linkedin
Link to Modern Web Site
Linkedin Toolbar
Contact Updates from
Linkedin to my Outlook
Groups
Presentations
Meta-tagged key words
Growth
Relationship Economics Case Study
Examples
Ken Shaw at Fred Hill
University of Delaware
Presentation Access
Multiple Accesses to Various Companies
Multiple Sales
Generac
Hyster
Speaking Opportunity
Information Exchange blogs, groups, e-mails
Relationship Economics Case Study
Process
Maintain Contacts
Create Contacts with Grab Function
Work Linkedin and facebook regularly
Respond to requests
Update, Invite, Share Information
Make it part of your work flow with
employees, vendors and customers
Relationship Economics Case Study
Get Started:
https://www.linkedin.com
http://www.facebook.com
Set up your profile, download your contacts and invite.
Play with the site and start driving business and
relationships.
It’s all about access and how productive you and your
organization can be.
You have relationships, leverage them.
Relationship Economics Case Study
Thank You
Dave Griffith
President and CEO
Modern Group Ltd
[email protected]
http://www.linkedin.com/in/griffithd
215 949 9251 (wk)
215 943 8901 (fax)
215 840 8103 (cell)
Diane Bauer, Assistant
215 949 9246 (wk)
[email protected]
www.moderngroup.com
Modern Keeps You Rolling
www.moderngroup.com
www.moderngroup.com