Shannon Callies
Sr. Product Manager
Microsoft Corporation
Branded game experience
Exclusivity program
Network-supported
promotional initiatives
Available on MSN Games and Messenger
Coming to Xbox Arcade in FY08
Ad placements around the game experience
(Super banner, sky scraper and 300x250
intermission ad)
Custom , yet scalable brand Integration
Promotional inventory
MSN Games
Messenger Games
Texas Hold’Em
Jigsaw Too
Bejeweled
Solitaire in Motion
Sudoku
Hearts
Trivia
Pool
7 Hand Poker
Tic Tac Toe
Checkers
Rock, Paper, Scissors
Bejeweled
Trivia
Jigsaw
Maximize brand awareness
Positive brand association and
high user engaged
High impact and performance ad
placements
High impression volume
100% “Share of Mind”
Increased
game traffic
On average doubles
traffic to the game
Lift in download
revenue sales
Online games have
highest conversion to
download games
Positive
consumer
experience and
brand
association
Promotional
inventory
Home page “big
picture”, related
merchandising
placements,
newsletter etc.
Brand affinity
with premium
advertisers
Maximize revenue opportunity for both developers
and MSFT
Increased visibility of new, quality titles across
MSN Network
Enhanced user loyalty and retention
Loyal user base: 73% of users are returning users
68% of users come to MSN Games at least once per
day
Increased qualified traffic (Network and Site)
#1 clicked on channel on the MSN Home Page Nav.
High engagement time online at 2 hrs per person per
Market differentiation
Build stronger developer partnerships
75 million qualified, optimized impressions
MSN Home Page
Promotion
MSN.com home
page “Big Picture”
(front and center
graphic)
MSN.com Games
content module
MyMSN
MSN Games
Strategic Promotion
MSN Network
Promotion
Big Picture on home
page
Unique site integration
placements
Emails and cross-sells
with similar
games/categories
Applicable for downloads and free online games
Across all platforms: MSN Games, Messenger,
Xbox Live Arcade
actual title only exists on
one site and/or platform for a specified time
duration
a unique version of a title
with a different level or mode
a unique package of games
with a common theme, such as sequels, genre
(arcade classics), game type (simulation) that only
exists on one site/platform
bundle exclusive
that includes an additional component, such as
music downloads, CDs, t-shirt, etc.
Significant presence and
promotion on MSN Home
Page and MSN Games
Highly qualified, optimized
impressions
Cross-platform opportunities
Positive brand affinity with
loyal casual gamer audience
Revenue generation
Traffic to newly launched game receives roughly
100 million page views
Incremental revenue
800% increase for top tier games in 2 weeks
Triple or quadruple sales; typically hit the “Top 3”
Conversion rates: 1.5%-2% +
MSN Home Page traffic converting well
Strongest revenue and converters are the MSN
Home Page and the “Top Games” on MSN Games
Secured hits such as Jewel Quest II, Diner Dash
2, Virtual Villagers 2, Wheel of Fortune 2
MSN home page promotions: average 20
placements per month vs. 4-6 last year
Traffic from MSN promotional placements
increased by 100% YoY
Revenue increased over 400% YoY
Download game promotion increased by 68% YoY
Optimized via day, day part and context
Picture placements increase unique user game
plays by more than 230% over previous day
Text link placements increases traffic to game
pages by average of 50%
Stickiness: MSN placement boosts game play
even after promotion ends
Big Pic: 44% increase in game play previous day
compared to day after placement
Thematic promotions
Contextual promotions
Bundles
Discounts on proven hits
Online version parity helps drive traffic
Innovative, creative ideas
Contact Oberon Media and
your MSFT Account Manager
Exclusivity program participation:
MSN Home Page promotion
Online games; compelling upsells
GameSpring parity
Compelling visual graphics
Taglines: call to action, etc.
Promotions: contextual,
discounts, themes, etc
Bundles: themes, sequels
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