www.comtradegaming.com
^ƉŽŶƐŽƌĞĚďLJ
#TECHNOLOGY
Pushing the boundaries
Aleš Gornjec believes that the industry could do more
to encourage and stimulate innovation. Comtrade
Gaming’s general manager talks to iNTERGAMINGi
A
T Comtrade Gaming,
innoǀaƟon and teĐŚnoůogiĐaů
adǀanĐement are Ɖart oĨ tŚe
ĐomƉanLJ E͘
While the wider online
gaming industry can be a
ƐŽƵƌĐĞŽĨŝŶŶŽǀĂƟŽŶ͕ƚŚĞ
strict regulatory codes under which many
ŵĂƌŬĞƚƐŽƉĞƌĂƚĞĐĂŶďĞŝŶŇĞdžŝďůĞǁŚĞŶŝƚĐŽŵĞƐ
ƚŽƚŚĞƋƵŝĐŬŝŶƚƌŽĚƵĐƟŽŶŽĨŶĞǁŝĚĞĂƐ͘
ůĞƓ'ŽƌŶũĞĐ͕ŐĞŶĞƌĂůŵĂŶĂŐĞƌŽĨŽŵƚƌĂĚĞ
'ĂŵŝŶŐ͕ŽƵƚůŝŶĞƐŚŝƐĐŽŵƉĂŶLJ͛ƐĂƉƉƌŽĂĐŚƚŽ
ŝŶŶŽǀĂƟŽŶĂŶĚǁŚĂƚƚŚĞŝŶĚƵƐƚƌLJĐĂŶĚŽƚŽ
ŝŵƉƌŽǀĞĂĚŽƉƟŽŶƌĂƚĞƐ͘
THE REGULATORY
ENVIRONMENT OFTEN STALLS
THE PROCESS OF INTRODUCING
INNOVATIVE TECHNOLOGIES
INTERGAMINGi: ,oǁ imƉortant iƐ teĐŚnoůogLJ
and innoǀaƟon to Comtrade Gaming͍
G͗ ͞ŽŵƚƌĂĚĞ'ĂŵŝŶŐŝƐĨŽĐƵƐĞĚŽŶƉƌŽĚƵĐŝŶŐ
ŝŶŶŽǀĂƟǀĞƚĞĐŚŶŽůŽŐŝĞƐĨŽƌƚŚĞŐĂŵŝŶŐŝŶĚƵƐƚƌLJ͘
tĞĐŽŶƐŝĚĞƌƚŚŝƐƚŚĞĐŽƌĞŽĨŽƵƌďƵƐŝŶĞƐƐ͘
,ŽǁĞǀĞƌ͕ƚŚĞŐĂŵŝŶŐŝŶĚƵƐƚƌLJŝƐƐƟůůƋƵŝƚĞ
ƚƌĂĚŝƟŽŶĂůŝŶŵĂŶLJǁĂLJƐĂŶĚĚŽĞƐŶ͛ƚĂĚŽƉƚ
ŶĞǁƚƌĞŶĚƐĂƐƋƵŝĐŬůLJĂƐŽƚŚĞƌŝŶĚƵƐƚƌŝĞƐ͘dŚĞ
ƌĞŐƵůĂƚŽƌLJĞŶǀŝƌŽŶŵĞŶƚŽŌĞŶƐƚĂůůƐƚŚĞƉƌŽĐĞƐƐ
ŽĨŝŶƚƌŽĚƵĐŝŶŐŝŶŶŽǀĂƟǀĞƚĞĐŚŶŽůŽŐŝĞƐŽŶƚŚĞ
ŵĂƌŬĞƚ͘dŚŝƐŝƐĞƐƉĞĐŝĂůůLJƚŚĞĐĂƐĞĨŽƌůĂŶĚͲďĂƐĞĚ
ŽƉĞƌĂƟŽŶƐǁŚĞƌĞĐĞƌƟĮĐĂƟŽŶƉƌŽĐĞĚƵƌĞƐĐĂŶďĞ
ƋƵŝƚĞůĞŶŐƚŚLJ͘
“We strongly believe that the gaming industry
ŚĂƐƚŽŵŽĚĞƌŶŝƐĞŶŽƚŽŶůLJƚŚƌŽƵŐŚŝŶŶŽǀĂƟŽŶƐ͕
but also by improving the overall system and
ŽƉĞƌĂƟŽŶĂůŵĂƚƵƌŝƚLJ͘tĞďĞůŝĞǀĞƚŚĂƚŐĂŵŝŶŐ
operators should strive towards standard
ƐŽůƵƟŽŶƐƚŚĂƚǁŝůůŚĞůƉƚŚĞŵĂǀŽŝĚƐŝŶŐůĞͲǀĞŶĚŽƌ
ůŽĐŬͲŝŶĂŶĚĞŶĂďůĞƚŚĞŵƚŽŝŶƚƌŽĚƵĐĞŝŶŶŽǀĂƟŽŶƐ
ĨĂƐƚĞƌ͘dŚŝƐŝŶŝƟĂůƐƚĞƉŵŝŐŚƚďĞĂďŝŐŽŶĞƚŽƚĂŬĞ͕
ďƵƚǁĞŚĂǀĞŵĂĚĞĂƐŝŐŶŝĮĐĂŶƚŝŶǀĞƐƚŵĞŶƚŝŶƚŽ
ďƵŝůĚŝŶŐƚĞĐŚŶŝĐĂůůLJĂĚǀĂŶĐĞĚƉůĂƞŽƌŵƐǁŝƚŚĂ
ĐŽŵƉƌĞŚĞŶƐŝǀĞƐĞƚŽĨĨĞĂƚƵƌĞƐ͕ǁŚŝĐŚŵĂŬĞƐƚŚĞ
ƚƌĂŶƐŝƟŽŶĞĂƐŝĞƌ͘͟
oeƐ Comtrade dediĐate reƐoƵrĐeƐ to
innoǀaƟon Ͳ indiǀidƵaůƐ or a team to ƐƉeĐiĮĐaůůLJ
deǀeůoƉ neǁ ideaƐ or aƉƉroaĐŚeƐ͍
͞/ŶŶŽǀĂƟŽŶŝƐĂŶĞƐƐĞŶƟĂůƉĂƌƚŽĨŽƵƌǀĂůƵĞ
ƉƌŽƉŽƐŝƟŽŶĂŶĚǁĞŚĂǀĞŐŽŶĞŽŶĞƐƚĞƉ
further to build an ecosystem in which our
ĐůŝĞŶƚƐĐĂŶŝŶŶŽǀĂƚĞǁŝƚŚƵƐ͘tĞŚĂĚƚŽŵĂŬĞ
ĂĚĚŝƟŽŶĂůŝŶǀĞƐƚŵĞŶƚƐŝŶƚŽŽƵƌƉůĂƞŽƌŵƚŽďĞ
ĂďůĞƚŽŝŶƚƌŽĚƵĐĞŝŶŶŽǀĂƟŽŶƐƋƵŝĐŬůLJĂŶĚŝŶĂ
ĐŽŶƚƌŽůůĂďůĞǁĂLJ͘KƉĞƌĂƚŽƌƐůŝŬĞƚŚŝƐĂƉƉƌŽĂĐŚ
ďĞĐĂƵƐĞŝƚĞŶĂďůĞƐƚŚĞŵƚŽĚŝīĞƌĞŶƟĂƚĞƚŚĞŝƌ
ŽīĞƌŝŶŐĂŶĚŝŶƚƌŽĚƵĐĞĨĞĂƚƵƌĞƐƚŚĂƚƚŚĞŝƌ
ĐŽŵƉĞƟƚŽƌƐĚŽŶ͛ƚŚĂǀĞ͘
͞KŶƚŚĞŽƚŚĞƌŚĂŶĚ͕ŝŶŶŽǀĂƟŽŶƐŝŶŐĂŵŝŶŐĂƌĞ
ĂĐĐĞƉƚĞĚĚŝīĞƌĞŶƚůLJďLJƉůĂLJĞƌƐ͘tĞďĞůŝĞǀĞƚŚĂƚ
ŐŽŽĚĂŶĂůLJƟĐƐďĂƐĞĚŽŶďŝŐĚĂƚĂĂƌĞĂǀŝƚĂůƚŽŽů
ƚŚĂƚŚĞůƉƐƵƐĂŶĚŽƵƌĐůŝĞŶƚƐĮůƚĞƌŽƵƚĂŶĚĨƵƌƚŚĞƌ
ŝŵƉƌŽǀĞƚŚĞďĞƐƚŝĚĞĂƐ͘/ŶƚƌŽĚƵĐŝŶŐƚŚĞƌŝŐŚƚ
ŝŶŶŽǀĂƟŽŶƐŝƐƚŚĞŵŽƐƚĐŚĂůůĞŶŐŝŶŐĨŽƌǀĞŶĚŽƌƐ
because we do not have direct contact with
ƉůĂLJĞƌƐůŝŬĞŽƉĞƌĂƚŽƌƐĚŽ͘dŚĂƚ͛ƐǁŚLJĐŽŵďŝŶŝŶŐ
ŝŶŶŽǀĂƟǀĞƚĞĐŚŶŽůŽŐŝĞƐǁŝƚŚƉƌŽƉĞƌĂŶĂůLJƟĐƐ
ƚŽŽůƐŝƐǀŝƚĂůĨŽƌŽƵƌĨƵƚƵƌĞƐƵĐĐĞƐƐ͘͟
re ĐůientƐ noǁ ƉrioriƟƐing moďiůe ƐoůƵƟonƐ
and Śoǁ iƐ tŚiƐ inŇƵenĐing tŚe Comtrade
deǀeůoƉment ƉiƉeůine͍
͞&ŽƌƋƵŝƚĞƐŽŵĞƟŵĞŶŽǁ͕ƚŚĞŵĂũŽƌŝƚLJŽĨŽƵƌ
ŶĞǁĚĞǀĞůŽƉŵĞŶƚŚĂƐďĞĞŶĨŽĐƵƐĞĚŽŶŵŽďŝůĞ͘
&ůĂƐŚŐĂŵĞƐĂƌĞƐƟůůďĞŝŶŐƉƌŽĚƵĐĞĚ͕ďƵƚƚŚŝƐ
ƉƌŽĐĞƐƐŚĂƐŵĂƚƵƌĞĚĂŶĚŝƚĚŽĞƐŶ͛ƚƌĞƋƵŝƌĞ
ĂůŽƚŽĨŝŶǀĞƐƚŵĞŶƚŝŶƚŚĞƚĞĐŚŶŽůŽŐLJ͘KŶƚŚĞ
ŽƚŚĞƌŚĂŶĚ͕ŵŽďŝůĞĚĞǀĞůŽƉŵĞŶƚŝƐĂīĞĐƚĞĚ
ďLJĐŽŶƐƚĂŶƚĐŚĂŶŐĞƐƚŽŵŽďŝůĞƉůĂƞŽƌŵƐĂŶĚ
ĚĞǀŝĐĞĐĂƉĂďŝůŝƟĞƐ͘ůŽƚŵŽƌĞĞīŽƌƚŝƐƌĞƋƵŝƌĞĚ
ƚŽŽƉƟŵŝƐĞĂŶĚƚĞƐƚŐĂŵĞƐŽŶĂǁŝĚĞƌĂŶŐĞŽĨ
devices and many operators are now asking to
ŝŶĐůƵĚĞĚĞƐŬƚŽƉĂƐŽŶĞŽĨƚŚĞŵ͘
͞ƐĂƌĞƐƵůƚ͕ƚŚĞƉƌŽĚƵĐƟŽŶŽĨ&ůĂƐŚŐĂŵĞƐŚĂƐ
slowed down and instead we are mostly focused
ŽŶĚĞƐŬƚŽƉŽƉƟŵŝƐĞĚ,dD>ϱŐĂŵĞƐ͘͟
tŚat ǁider teĐŚnoůogLJ trendƐ are LJoƵ Ɛeeing
in iͲgaming͍
͞dŚĞƌĞĂƌĞƋƵŝƚĞĂůŽƚŽĨƚĞĐŚŶŽůŽŐLJ
ŝŵƉƌŽǀĞŵĞŶƚƐŚĂƉƉĞŶŝŶŐŝŶƚŚĞďĂĐŬŽĸ
ĐĞƚŚĂƚ
ĂƌĞŶŽƚĚŝƌĞĐƚůLJǀŝƐŝďůĞƚŽƚŚĞƉůĂLJĞƌ͕ďƵƚŚĂǀĞ
ĂŶŝŵƉĂĐƚŽŶƚŚĞŽǀĞƌĂůůŐĂŵŝŶŐĞdžƉĞƌŝĞŶĐĞ͘
ŝŐĚĂƚĂĂŶĂůLJƟĐƐĐŽŵďŝŶĞĚǁŝƚŚĂƉŽǁĞƌĨƵů
ƉůĂƞŽƌŵĐĂŶƚƵƌŶĂŐĂŵŝŶŐƐĞƐƐŝŽŶŝŶƚŽĂŵŽƌĞ
ƉĞƌƐŽŶĂůŝƐĞĚĂŶĚĞŶŐĂŐŝŶŐĞdžƉĞƌŝĞŶĐĞ͘ZD
ƉůĂƞŽƌŵƐƚŚĂƚĂƌĞǁĞůůŝŶƚĞŐƌĂƚĞĚǁŝƚŚĐŽƌĞ
ďĂĐŬͲŽĸ
ĐĞƐLJƐƚĞŵƐĐĂŶďĞƵƐĞĚƚŽƉƌŽůŽŶŐƚŚŝƐ
ƉŽƐŝƟǀĞƉůĂLJĞƌĞdžƉĞƌŝĞŶĐĞ͕ǁŚŝĐŚĐĂŶƐƚĂƌƚĞǀĞŶ
ďĞĨŽƌĞŐĂŵĞƉůĂLJǁŝƚŚƉƌŽŵŽƟŽŶƐƚŚĂƚĂƌĞ
ƚĂŝůŽƌĞĚĨŽƌĞĂĐŚƉůĂLJĞƌƐĞŐŵĞŶƚ͘
͞'ĂŵŝĮĐĂƟŽŶĨĞĂƚƵƌĞƐ͕ƐƵĐŚĂƐĂǁĂƌĚƐ͕ĐĂŶďĞ
ƵƐĞĚƚŽƉƌŽǀŝĚĞĂƌĞǁĂƌĚŝŶŐĞdžƉĞƌŝĞŶĐĞĨŽƌƚŚĞ
ƉůĂLJĞƌ͘ZĂƚŚĞƌƚŚĂŶƵƐŝŶŐďŽŶƵƐŝŶŐĐĂŵƉĂŝŐŶƐ͕
which can be dull and perceived as a way to push
ƚŚĞƉůĂLJĞƌŝŶƚŽŵĂŬŝŶŐƚŚĞŶĞdžƚĚĞƉŽƐŝƚ͕ĂǁĂƌĚƐ
ĐƌĞĂƚĞĂƉŽƐŝƟǀĞƐĞŶƐĞŽĨĂĐŚŝĞǀĞŵĞŶƚ͘
͞ƚƚŚĞĨƌŽŶƚĞŶĚ͕ƚŚĞƚƌĞŶĚŽĨŵŽǀŝŶŐĂůů
ŐĂŵŝŶŐĂĐƟǀŝƟĞƐƚŽďƌŽǁƐĞƌͲďĂƐĞĚĂƉƉůŝĐĂƟŽŶƐ
ŝƐĐŽŶƟŶƵŝŶŐďŽƚŚŽŶĚĞƐŬƚŽƉĂŶĚŵŽďŝůĞ͘/ŶƚŚĞ
ƉĂƐƚ͕ƚŚŝƐŚĂƐĐƌĞĂƚĞĚƐŽŵĞĐŚĂůůĞŶŐĞƐďĞĐĂƵƐĞ
32 Issue 5 2015 iNTERGAMINGi www.intergameonline.com
ƚŚĞƋƵĂůŝƚLJŽĨŐĂŵĞƉƌĞƐĞŶƚĂƟŽŶƐƚŚĂƚǁĂƐ
ƉŽƐƐŝďůĞǀŝĂ,dD>ϱƚĞĐŚŶŽůŽŐLJǁĂƐŵƵĐŚůŽǁĞƌ
ĐŽŵƉĂƌĞĚƚŽ&ůĂƐŚŽƌŶĂƟǀĞĐůŝĞŶƚƐ͘
͞tŝƚŚƌĞĐĞŶƚĂĚǀĂŶĐĞŵĞŶƚƐŝŶ,dD>ϱŽŶ
ŵŽďŝůĞůŝŬĞKƉĞŶ'>ĂŶĚŝŵŵĞƌƐŝǀĞƚĞĐŚŶŽůŽŐŝĞƐ
ůŝŬĞǀŝƌƚƵĂůƌĞĂůŝƚLJƚŚĞƌĞŝƐĂŚƵŐĞƉŽƚĞŶƟĂůĨŽƌ
ŐĂŵĞĚĞǀĞůŽƉĞƌƐƚŽĐƌĞĂƚĞƚŚĞŶĞdžƚŐĞŶĞƌĂƟŽŶ
of high quality games that players will be able to
ĞŶũŽLJŽŶƚŚĞŝƌŵŽďŝůĞĚĞǀŝĐĞƐ͘͟
titŚ regard to moďiůe, iƐ ǁearaďůe teĐŚ Śaǀing
an imƉaĐt͍
“We have started introducing wearable tech with
some clients within the hospitality and medical
ŝŶĚƵƐƚƌLJ͕ďƵƚŶŽƚLJĞƚŝŶŐĂŵŝŶŐ͘
͞KƵƌƚĞĂŵŚĂƐŵĂŶLJŝĚĞĂƐ͕ďƵƚǁĞŚĂǀĞŶ͛ƚ
LJĞƚŝĚĞŶƟĮĞĚĂƉƌŽĚƵĐƚƚŚĂƚǁĞďĞůŝĞǀĞǁŽƵůĚ
ƐƵĐĐĞĞĚŽŶƚŚĞŵĂƌŬĞƚ͘͟
OUR CURRENT CLIENTS ARE
FOCUSED ON THE MARKETS WHERE
MOBILE DEVICE CAPABILITIES
ARE GETTING BETTER EVERY DAY
AND CAN SUPPORT MORE COMPLEX
GAME ANIMATIONS
/n maũor emerging marŬetƐ ƐƵĐŚ aƐ /ndia
and ĨriĐa, ƉůaLJerƐ are ĐommonůLJ ƵƐing onůLJ
ůoǁͲĐoƐt ndroid ŚandƐetƐ to ďroǁƐe tŚe
internet and to game͘ Can LJoƵr adǀanĐed
teĐŚnoůogLJ adũƵƐt to tŚeƐe ĐomƉaraƟǀeůLJ
͞oůd ƐĐŚooů͟ deǀiĐeƐ͍
“Wider mobile device support can be achieved
but some compromises have to be made in the
ƋƵĂůŝƚLJŽĨŐĂŵĞƉƌĞƐĞŶƚĂƟŽŶ͘KƵƌĐƵƌƌĞŶƚĐůŝĞŶƚƐ
are focused on the markets where mobile device
ĐĂƉĂďŝůŝƟĞƐĂƌĞŐĞƫ
ŶŐďĞƩĞƌĞǀĞƌLJĚĂLJĂŶĚĐĂŶ
ƐƵƉƉŽƌƚŵŽƌĞĐŽŵƉůĞdžŐĂŵĞĂŶŝŵĂƟŽŶƐ͘
͞,ŽǁĞǀĞƌ͕ĂĨĞǁLJĞĂƌƐĂŐŽƚŚĞƐĞŵĂƌŬĞƚƐ
ǁĞƌĞƌƵŶŶŝŶŐŽůĚĞƌŶĚƌŽŝĚƉůĂƞŽƌŵƐŽŶůĞƐƐ
ƐŽƉŚŝƐƟĐĂƚĞĚŚĂƌĚǁĂƌĞƐŽŽƵƌŐĂŵĞĨƌĂŵĞǁŽƌŬƐ
ǁĞƌĞƐƵƉƉŽƌƟŶŐĚŝīĞƌĞŶƚĐŽŵƉůĞdžŝƚLJůĞǀĞůƐ
ŽĨŐĂŵĞĂŶŝŵĂƟŽŶƐƚŽďĞĂďůĞƚŽǁŽƌŬŽŶ
ŽůĚĞƌĚĞǀŝĐĞƐ͘͟
Aleš Gornjec joined Comtrade in 1996 as a
ƐŽŌǁĂƌĞĚĞǀĞůŽƉĞƌĂŶĚƉƌŽũĞĐƚŵĂŶĂŐĞƌ͘/Ŷ
ϮϬϬϭ͕ŚĞĨŽƵŶĚĞĚĂŐĂŵŝŶŐƵŶŝƚǁŝƚŚŝŶƚŚĞ
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