SIGNS FOR THE TIMES.
CASE STUDY:
Bank Midwest Makes the
Move to Digital Signage
without Turning Off the
Television
CLIENT:
BANK MIDWEST
INDUSTRY:
FINANCIAL SERVICES
Flexible solution shortens waits
for customers and avoids ‘display
fatigue’ among employees
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B A N K M I D W E S T M A K E S T H E M O V E TO D I G I TA L S I G N AG E
WITHOUT TURNING OFF THE TELEVISION
When Bank Midwest, a regional financial services
company, decided to upgrade the interiors
of its banking centers, it considered adding
televisions to the lobbies. When it investigated
the technology options, it found digital signage
systems provided a level of control and flexibility
that cable and satellite television can’t match.
Bank Midwest also liked the centralized control
and the advertising and marketing benefits
digital signage promised.
THE CHALLENGE:
T H E A DVA N TAG E S O F D I G I TA L
S I G N AG E W I T H T H E I M M E D I AC Y
OF LIVE TELEVISION
Bank Midwest first investigated
digital signage while renovating the
interior of several of its banking
centers. As it considered adding
new displays to the lobby waiting
But choosing the right technologies and then
designing, deploying and managing a system to
meet its needs became a difficult task. The bank
turned to Respario for expertise in building out a
sustainable and cost-effective system.
a r e a s , t h e b a n k ’s m a r k e t i n g
department expressed the need
f o r m o r e t h a n j u s t c a b l e T V.
Recognizing that displays could
serve as replacements for printed
signage, the marketing department
wanted the ability to use the
displays to advertise banking center
products and services. It also
needed a way to provide customers
with additional information, such as
consumer financial-health tips and a
A B O U T B A N K M I DW E S T
way to promote special events and
Ba nk M idwes t pr ov ides a v ar iet y of b a n k i n g
scheduled times.
servic es at m or e t han 45 c om m unit y b a n k i n g
cen ter s in Kans as . Foc us ing on a c o m m o n
sen se appr oac h t o bank ing, Bank M i d w e s t ’s
b elie fs inc lude pr ov iding per s onal s e r v i c e w i t h
straig ht t alk and a no- nons ens e app r o a c h f r o m
re al p eople.
Ba nk M idwes t ’s per s onal and bus ine s s
servic es inc lude:
• Checking, savings and money market
accounts
• Online and telephone banking
• Identity-theft protection
• Personal loans, home loans and lines of
credit
• Private banking and retirement accounts
• Business loans and business Lines of
Credit
• Deposit services
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deliver employee-facing content at
Bank Midwest knew digital signage
provided some of the capabilities
it needed, but reviewing all the
choices and selecting the right
s y s t e m p r o v e d d a u n t i n g . Wi t h s o
m a n y d i ff e r e n t s y s t e m s t o c o n s i d e r,
the bank needed to find a coste ff e c t i v e s o l u t i o n t h a t m e t i t s
criteria:
• M a x i m u m c o n t e n t f l e x i b i l i t y,
including optional live TV
• Features for easy and
sustainable publishing routines
• Centralized control for the
entire system
• External data feeds, including
C D r a t e s , w e a t h e r, s t o c k t i c k e r s
and news.
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B A N K M I D W E S T M A K E S T H E M O V E TO D I G I TA L S I G N AG E
WITHOUT TURNING OFF THE TELEVISION
THE SOLUTION:
U P - TO - DAT E I N F O R M AT I O N O N B A N K
SERVICES AND LIVE TV FOR SPECIAL
EVENTS
Respario met with the Bank Midwest marketing
team to determine its exact technology and
content needs. After identifying the right
software and hardware components, Respario
set about the task of creating content templates
with Bank Midwest branding. The templates
provided the marketing team with attractive,
easy-to-update graphics for advertising bank
services to customers waiting in the lobbies.
Respario also helped Bank Midwest design an
attention-grabbing content playlist displaying a
mix of banking center services, CD rates, local
weather and news, trivia, and financial health
THE RESULTS:
L E S S PA P E R A N D S H O R T E R WA I T S I N
BANK LOBBIES
After installation, banking center managers
no longer worry with receiving and hanging as
many promotional posters as before installation.
The digital signage displays are also hands-free
tips.
for center employees, with centralized control
Respario worked with banking center managers
updates automatically and the displays turn
coming from the corporate office. Content
to survey and then install appropriately sized
commercial digital signage displays and media
players in the banking centers. Respario also
installed digital TV antennas for watching local
sporting and news events. With the digital
signage software platform, Bank Midwest
corporate employees remotely control the
display video sources and switch from Bank
Midwest content to regional content during
on and off each day according to the banking
centers’ schedules. For special live TV events
and corporate announcements, the displays
automatically tune to the correct input.
For customers waiting in the lobbies, wait times
seem shorter. Studies have shown that giving
someone something engaging to look at while
waiting can reduce their perception of how
special events.
long they wait. Customers also benefit from an
For the operation of the network, Respario
banking center services and products.
created standard operation procedures for
Bank Midwest, taking into consideration
hours of operation, holidays and special
events. Respario also provided Bank Midwest
corporate staff with training on how to operate
the network. The training also included best
practices for content production.
To support the network, Respario provided
Bank Midwest with warranty coverage on the
technology components and with same- or nextday onsite services when needed.
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increased awareness and knowledge of other
An added benefit of using digital signage for
promotional information was the elimination of
some paper posters, printed brochures and the
associated printing costs and labor with keeping
them stocked and hanging on the walls.
The lobbies also benefit from the aesthetic
modernization of having bank-branded digital
content playing on the high-definition displays.
And with the dynamic content playlist and ability
to switch over to live-broadcast programming,
employees don’t suffer from display fatigue.
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B A N K M I D W E S T M A K E S T H E M O V E TO D I G I TA L S I G N AG E
WITHOUT TURNING OFF THE TELEVISION
I M P L I C AT I O N S :
A N E X P E R T C A N H E L P C H OO S E T H E B E S T S O L U T I O N B A S E D O N PA R T I C U L A R N E E D S
With all the different software packages, display technologies, and media players in the market,
the multitude of possible solutions can seem daunting and overwhelming to companies considering
digital signage. Companies save time and money by consulting with experts to help design rightsized, cost-effective solutions. Companies should not underestimate the power of digital signage
to educate customers and employees, influence customer behavior, and help create demand for
advertised products and services.
Talk with Respario today
about how dynamic digital signage
can help your business raise awareness
and educate visitors.
972-996-4060
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