Membership Development Plan
Presenter
Date
Overview
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Background to the plan
How the plan was developed
The Membership Development Plan
How the plan will be implemented
Budget for implementation
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Background – Membership: where are we now?
• Continue to achieve great outcomes for
communities locally and abroad
• Membership continues to be rewarding
• However, we face the challenge of a slowly
declining membership. On average:
– Our clubs are getting smaller
– Our membership is aging
– We lose as many members as we attract
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Background - membership development plan
• Responds to the need to increase
membership
• Based on a target of 3% net growth each year
over the next three years
• Endorsed by Governors, Governors Elect and
Governors Nominee in November 2012
• The plan was endorsed by the RI board in
October 2012
• Consistent with RI’s goal for 3% growth each year for next
three years
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How the plan was developed
• Planning workshop in Sydney – August 2012
• 22 participants:
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Past District Governors
Rotarians
Rotaractors (2)
Senior management staff from RI and RDU
offices in Parramatta
• Group broadly representing Australia, New
Zealand and South Pacific Islands
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Our vision for the future
Strategic
partnerships
Diverse
membership
Informed and
skilled
Rotarians
Recognised and
trusted brand
Innovative and
flexible
structures and
operations
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Strategic priorities
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Increase membership diversity
Develop skilled and informed Rotarians
Support innovative and flexible clubs
Build strategic partnerships
Enhance brand recognition, understanding
and trust
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Increase membership diversity
• Develop clubs which are more reflective of
their local community
• Identify and act on opportunities to increase
diversity
• Provide additional opportunities for nonRotarians to participate in activities and
projects
• Investigate innovative membership types,
club structures and operations
• Promote inter-club support and activities
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Develop skilled and informed Rotarians
• Develop effective training teams at District and club
level
• Increase members’ knowledge of Rotary
• Encourage participation in events and programs which
enhance Rotary awareness
• Promote Rotary information sharing between clubs
• Encourage and support new members to learn about
Rotary
• Provide additional, quality resources to clubs and
districts
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Support innovative and flexible clubs
• Conduct regular club forums to review and
improve club health
• Adopt a three year planning process
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Create strategic partnerships
• Provide resources and support to clubs and
districts to enable partnership development
• Develop strategic partnerships at national,
districts and club level
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Build brand awareness, understanding and trust
• Develop an ambassador’s club to promote
membership of Rotary
• Promote Rotary week and Rotary
achievements
• Rejuvenate websites, social media and public
image assets
• Establish and publicise ‘whole of club’
projects
• Support non-Rotarians to attend District
Conferences
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Getting started
• ‘Spread the word’: e.g.
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Club assemblies
District Assemblies
Membership Seminars
District Conferences
• Access the supporting resources: e.g.
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PowerPoint presentations
Membership Plan Brochures
‘Top 10’ membership resources
Zone Membership Plan webinars
Zone Membership team members
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Getting started in the club
• At District and Club levels:
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Set realistic and measurable goals
Get organised - plan your approach
Get the right people on board
Get started!
Regularly review progress
Recognise, reward and communicate success
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Getting started
• Conduct the Club Health Check:
– Use the results to identify priorities
• Participate in ‘Club Visioning’ – or another
strategic planning process
• Learn how others have succeeded. Visit:
– www.RotaryAustralia.org.au
– www. RotarySouthPacific.org
• Get started!
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Rewards of increased membership
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New energy and ideas
Increased effectiveness
Enhanced ability to serve
Even greater impact
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