INSPIRING
GAME-CHANGING
TECHNOLOGY
INNOVATIONS
2016 MEDIA KIT
spectrum.ieee.org
LEADERSHIP
REACH THE EARLY ADOPTERS
OF ENGINEERING/R&D
75% of IEEE members consider themselves to be innovators in engineering/R&D.
IEEE Spectrum subscribers are early adopters of new approaches and technologies that apply to their
engineering/R&D efforts, and they move quickly to have them evaluated.
91%
87%
90%
75%
are open to experimenting with
new or different routes to success
are willing to champion new
approaches, take educated risks
and develop novel, creative solutions
to move their initiatives forward
are involved in setting the
direction for design engineering/
R&D initiatives
play leadership roles to influence
the attitudes and actions of
others in the use of new products/
components
BPA AUDITED CIRCULATION
394,540 WORLDWIDE
GEOGRAPHIC REGIONS
North America
54.7%
366,000
United States
/Canada
17.6%
Twitter
24.6%
3.1%
214,950
International
179,590
2016 Projected:
Facebook
114,000
LinkedIn
8,400
Asia/
Pacific Rim
Europe, Africa,
Middle East
Latin
America
AUDIENCE
ATTRACT THE
INNOVATORS
OF TECHNOLOGY
IEEE SPECTRUM
SUBSCRIBERS AT WORK
The influence of IEEE Spectrum extends from the
corner office, to the bench, to out in the field. It elevates
the work of other professionals, and helps vendors of
technology design products and components overcome
a more formidable, competitive marketing environment.
They have very specific job functions
6 5% Engineering/scientific design staff
3 3%Engineering/scientific/technical management
21% Design/development engineers
IEEE Members Technical Interests
Telecommunications
51%
Smart Grid
37%
They work in a full range of
engineering and design organizations
Energy
50%
Cloud Computing
34%
32%Technical/engineering firms
(including consultants)
Computing
48%
Life Sciences/
Biomedical
32%
Green Technology
46%
Engineering Education
44%
Consumer Electronics
39%
28%Manufacturers, including OEMs
and contract companies
19% College/university labs
Robotics
32%
7% Independent R&D labs
Semiconductors
30%
5%Utilities
6% Government R&D labs
Aerospace
21%
They design products in an average
of three of these categories
5,774
The average number of employees at
companies where IEEE Members work.
44%Computer/networking hardware
and software technology
33%Communications/networking/cellular/
broadcast hardware and software
33% Power/energy products
25% Electronic instruments
21% Industrial equipment
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INFLUENCE
REACH INNOVATORS
& DECISION-MAKERS
89% of IEEE Members are involved with purchasing or specifying decisions
for their organizations.
IEEE Spectrum subscribers are change agents that influence the vendor selection process and the evaluation
and ultimate purchase of products, components and systems. They seek out new solutions that help develop
technological breakthroughs in their areas of work.
are involved in all three phases
(early, middle and final) of the decision process
89%
88%
are involved with hard-to-penetrate vendor
decision teams, most often in a management capacity
70%
64%
feel it’s vital for them to
learn of the breakthroughs
and innovations made
by marketers
62%
of their buying/specifying
decisions affect multiple
levels of their organizations
are motivated to achieve breakthroughs
before their competitors
POWER
GAIN MARKET
ADVANTAGE
IEEE Spectrum subscribers are power players.
The facilities that they influence are spending significant
sums on technology purchases, making them prime
sales targets for marketers’ messages.
89%
PURCHASE CATEGORIES
77% Computer hardware
of IEEE Members state that their recommendations
are ultimately specified or purchased
69% Test and measurement products
87%
57% Circuits and systems
57% Simulation software
are involved in setting the direction for their
organization’s design engineering/R&D initiatives
53% Computing and graphics
84%
49% CAD/CAM/CAE systems
often specify/recommend by brand, with
63% their recommendations taken most often
51% Power and energy equipment
49% Internet applications
47% Embedded systems
45% Control technologies
45% IC/semiconductors
41% Scientific computing
“I rely on IEEE Spectrum for independent, wellresearched, thorough, and well-presented reporting
and descriptions of technologies that influence
or directly affect my company, my career, and
my personal technology interests. IEEE Spectrum
is the best in the industry.”
IEEE MEMBER
41% Business/ERP software
40% Power solutions
38% Security systems and solutions
36% Programmable logic (FPGAs)
33% Electromagnetic technology
32% Microwave/RF
30% Intelligent systems
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ENGAGEMENT
THE MEDIA BRAND
THAT MAKES AN IMPRESSION
76% of subscribers use the content in IEEE Spectrum’s suite of media
proactively — to help form opinions and make decisions, and as reference
for projects and discussions with colleagues.
IT’S WHERE THEY:
FIRST
learn of the existence of individual
FIRST
position competitive vendors in their
products/components vendors
minds regarding their differences
FIRST
FIRST
form impressions about what individual
determine which brands to evaluate
products/components vendors stand for
as they move into the decision process
THE IEEE SPECTRUM AUDIENCE
IEEE Spectrum is a broad media brand, from both editorial and market
coverage points of view, because the curiosity of our audience dives
far deeper than competitive vertical EE publications.
92%
agree that the brand advances
the art of engineering/R&D
for technology products
83%
read all or most issues front
to back
68%
cannot be reached via any
other individual media brand
60%
take action based on ads in the
publication and on the Web site
DIGITA L M A RK E TING
GENERATE LEADS WITH
HIGH-IMPACT PRODUCTS
93% of IEEE Spectrum subscribers say it’s productive
ONLINE MONTHLY
STATISTICS
to have a broad suite of related media from the brand.
Custom, Sponsored and Native
Content – Whether client-supplied
or generated by IEEE Spectrum,
associating your brand with
our content will position your
company as a forward-thinking,
technology leader
Banners – Viewed by our
highly-qualified global audience
— 72% of the US audience
are tech professionals and 55%
of the overall audience have
graduate degrees or higher
Webinars – Our IEEE Spectrum
Tech Insiders Webinars get
attendance that beats industry
averages by 134%, with 567
average registrants per webinar,
and 300 leads guaranteed
Spotlights – Highlight new
products or distance learning
and advanced degree programs
to create buzz and additional
interest — and get great
contactable leads too!
Unique visitors
Whitepapers – Consistently
provide qualified leads, with 58%
of IEEE Members frequently using
technical papers
850,000
Multimedia – Videos, slideshows
and podcasts receive one third of
site traffic, and offer both standard
and high-impact advertising
opportunities
Page views
1.8 million
Blogs – Written by experts in
their fields, our blogs receive
43% of all views on the Web site
— 4.7k views per blog post
Microsites – Deliver topic-focused
content to an engaged audience
looking for technical expertise
to help them in their work
Average page
visit duration
00:03:11
Custom Research – We will tailor
a market study that meets your
company’s needs and budget —
and provide you with timely and
relevant market intelligence
Newsletters – 4 targeted options available, and our broader Tech Alert, which features
highlights of IEEE Spectrum content to over 365,000 opt-in subscribers a week
IEEE Spectrum Tech Alert
IEEE Spectrum EnergyWise
IEEE Spectrum Robotics
IEEE Spectrum Test & Measurement
IEEE Spectrum Cars That Think
CIRC
FREQ
AVG CTR*
AVG OPEN
365,000
100,000
100,000
100,000
110,000
Weekly
Monthly
Biweekly
Biweekly
Biweekly
2.6%
3.1%
3.9%
2.5%
3.3%
24%
21%
27%
34%
34%
*For content
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AWARDS
ADVERTISE IN A
WINNING ENVIRONMENT
Written and reviewed by industry leaders and peers, IEEE Spectrum features content
that consistently wins awards in the engineering media category every year.
American
Business Media
Neal Awards
Best Theme Issue of a Magazine – “The Future We Deserve”
Association Media
and Publishing
Excel Awards
Gold – Single Topic Issue – “The Future We Deserve”
JUNE 2014
Best Blog – “Cars That Think”
Finalist for the Grand Neal Award
JUNE 2014
Gold – Feature Article – “An Even Better Atomic Clock”
OCTOBER 2014
Silver – Blog Post – “The Last Day of Microsoft Research in Silicon Valley”
SEPTEMBER 2014
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Trade Association
Business
Publications
International
Tabbies
Silver – Best b2b Website – “IEEE Spectrum”
American Society
of Business
Publication Editors
Azbees
National Finalist – Video Tutorial – “How to Detect an Exoplanet With a DSLR”
Society of
Publication
Designers
(SPD)
Gold – Outstanding Feature Design Spread – “Go-bot, Go”
Bronze – Special Section – “The Future We Deserve”
JUNE 2014
Bronze – Technical Article – “An Even Better Atomic Clock”
OCTOBER 2014
Regional Finalist – Video Tutorial – “How to Detect an Exoplanet With a DSLR”
Merit – Best Photography – “As I See It”
JUNE 2014
Merit – Entire Issue – “The Future We Deserve”
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JUNE 2014
JULY 2014
WINNER OF 14 EDITORIAL
AWARDS IN 2015
2016 MEDIA PLANNER
EDITORIAL FEATURES
2016 BONUS DISTRIBUTION
8 DEC
• A nnual Technology Prediction/Analysis Issue
• Consumer: CES, Las Vegas, NV
• Telecommunications: IEEE CCNC, Las Vegas, NV
30 DEC
6 JAN
• Telecommunications: Keck’s Law of Fiber Bandwidth
• Energy: Metal-Air Batteries
• Telecommunications: Wireless Interconnects
• Transportation: Driverless Car Law
• Semiconductors: IEEE Solid State Circuits,
San Francisco, CA
• Telecommunications: Mobile World Congress,
Barcelona, Spain
MAR
1 FEB
8 FEB
• Computing: Supercomputers Resiliency to Errors
• Computing: The Superconducting Supercomputer
• Energy: Fukushima Muon Imaging
• Semiconductors: MEMS & Sports
• Telecommunications: Optical Fiber Communications
Conference, Anaheim, CA
• Telecommunications: IWCE, Las Vegas, NV
• Telecommunications: IEEE WCNC, Doha, Qatar
• Telecommunications: ICASSP, Shanghai, China
APR
1 MAR
8 MAR
• Transportation: Top Ten Tech Cars
• Transportation: London’s Cross-Rail Project
• Transportation: Flexible Wing
• Computing: 25th Anniversary of Linux
• Telecommunications: Kill TV
• Telecommunications: NAB, Las Vegas, NV
• Telecommunications: INFOCOM, San Francisco, CA
• SHRM Talent Management Conference & Exposition,
Orlando, FL
MAY
1 APR
8 APR
• Security: E-Mail Phishing
• Computing: All In Surveillance
• Telecommunications: Twisted EM Radiation to
Boost Data Rates
• Geek Life: Profile – IEEE Medal of Honor Winner
• Computing/Telecommunications/Semiconductors:
IEEE RFID 2016, Orlando, FL
• Semiconductors/Computing: Multicore Developers
Conference, TBD
• Telecommunications: MTT, San Francisco, CA
• T elecommunications: IEEE ICC, Kuala Lumpur, Malaysia
JUN
2 MAY
9 MAY
• Special Report: Robot Morality
• Telecommunications: The Future of Internet Routing
• Advanced Tech: An Improved Electric Motor
• Biomedical: Haptic Prosthetics
• Semiconductors: The Birth of the Microprocessor
• Computing/Semiconductors: Design Automation
Conference, Austin, TX
• Automotive: NACE Expo & Conference, Chicago, IL
• Telecommunications: IEEE Antennas and Propagation,
San Juan, Puerto Rico
• Computing: International SuperComputing Conference,
Frankfurt, Germany
• Telecommunications: IEEE SECON, London, England
JUL
1 JUN
8 JUN
• Biomedical: Nanowires for Neural Implants
• Semiconductors: Monolithic Chips
• Computing: Privacy of Public Data
• Telecommunications: Rural Broadband in Africa
• Semiconductors: SEMICON WEST, San Francisco, CA
• Energy: IEEE Power & Energy Society Meeting,
Boston, MA
AUG
1 JUL
8 JUL
• Telecommunications: GPS Spoofing
• Semiconductors: Germanium’s Return to
Semiconductors
• Telecommunications: Pcell
• Semiconductors: History of Traffic Signals
• Energy: EMC, Ontario, Canada
• Computing/Consumer: Flash Memory Summit,
Santa Clara, CA
SEP
1 AUG
8 AUG
• Computing: Keyboard-less User Interfaces
• Biomedcal: Robert Woo: Exoskeleton Test Pilot
• Aerospace: Jack Kilby’s Excellent Solar Adventure
• Telecommunications: IEEE PIMRC, Valencia, Spain
• Telecommunications: CTIA Wiress, Las Vegas, NV
• Computing: COMSOL Conference, TBD
OCT
1 SEP
8 SEP
• Biomedical: Transcranial Brain Enhancement
• Green Tech: Replacing the Transformer
• Consumer Electronics: The Printable Smartphone
• Computing: COMSOL Conference, Boston, MA
• Telecommunications: IEEE MILCOM, TBD
• Telecommunications: Futurecom, Sao Paulo, Brazil
NOV
30 SEP
6 OCT
• Biomedical: Quantum Dots in Health Care
• Energy: Solar DC Homes in India
• Green Tech: Automotive Fuel Cells
• Computing: IEEE/ACM Conference on
Computer-aided Design, TBD
• Computing: Supercomputing, TBD, UT
• Computing: electronica, Munich, Germany
DEC
1 NOV
8 NOV
• Energy: Atlantic Offshore DC Grid
• Semiconductors: X-ray Free Electron Lasers
• Computing: Mario Tchau & Olivetti’s Computer
• Telecommunications: IEEE GLOBECOM,
Kansas City, MO
MONTH
CLOSE
MATERIALS
JAN
1 DEC
FEB
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Combinations of print ads, custom content sponsorships,
banners, webinars, newsletters, microsites, blogs and other
various multimedia platforms can resonate your branding
marketing strategy with standard, high-impact and lead
generation advertising opportunities.
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CPM 50,000 75,000100,000150,000 200,000
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50K Min
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$12,960 11,520 14,400 $17,100
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TYPE
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CONTENT SPONSORSHIPS
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RATE
LEADS
Video Content
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Sponsored Content
Microsites
Single-Sponsored Webcasts
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New Product Spotlight – Monthly
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$15,000 Per Sponsor
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$3,000 - 3,500
300
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150
ALERTS & NEWSLETTERS
IEEE Spectum Tech Alert, IEEE Spectrum Cars That Think, IEEE Spectrum EnergyWise, IEEE Spectrum Robotics News, IEEE Spectrum Test & Measurement
For more options, rates and availability, please contact salesperson.
PRINT ADVERTISING
1X 6X 12 X 18X 24X 36X
$18,900 16,050 13,675 11,600 9,870 8,870 8,050 $17,850 15,250 13,000 11,025 9,375 8,425 7,575 $17,075 15,000 12,350 10,475 9,000 8,050 7,225 $16,275 14,750 11,700 9,950 8,450 7,625 6,850 $15,375 14,000 11,130 9,450 8,050 7,225 6,525 $14,700
12,450
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$23,625 22,050 $22,500 21,000 $21,525 20,000 $21,000 19,000 $19,250 18,250 $18,500
16,800
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6,900
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3,175
NORTH AMERICA EDITION | 214,950 CIRCULATION
1 Page 2/3 Page 1/2 Island 1/2 Page 1/3 Island Horizontal 1/3 Page 1/4 Page NORTH AMERICA EDITION SPECIAL POSITIONS
Cover 4 Cover 2 & 3 & Contents NON-NORTH AMERICA EDITION | 179,590 CIRCULATION
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SUPPLIED ADVERTISING MATERIAL
Electronic advertising files: Press-ready Adobe PDF files
(preferred). EPS Files (Note: When saving as EPS file, be sure
to include tif images in CMYK and supply a list of fonts that are
used within that file. Send EPS files on CD along with original
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Proofing: For color ads, 1 SWOP press proof with color bars
or off-press proof.
Maximum screen: 133 lines
Maximum tonal density: Black & White 85% for areas not
intended to print solid. Black & 1 Color 160% 4 Color 300%
with only one solid.
Trim size: 7.875" x 10.5". The live copy area for bleed is
7" x 10".
Live material for bleed units: For bleed pages, columns, and
halves, keep essential matter .375" from top and bottom and
.5" from left and right side of all pages, and at least .625" from
bleed edge on both pages of facing page spread.
Live material in facing pages should not be closer than .125" on
each page to center fold. Publisher reserves right to crop .1875"
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in trim page size. Engraver’s mark must be etched in bearer top
and bottom at center of each page for guide in cutting apart.
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Printing material will be destroyed 12 months after issue date
unless otherwise instructed in writing. Inquiries concerning
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color, and position, provided account is paid within 30 days
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Frequency rates are based on number of units within a 12-month
contract year. Two-page spreads count as two units. Space run
in any advertising edition counts toward frequency. All positions
are ROP or Publisher’s Choice.
UNIT SIZES AVAILABLE
Inches Non-Bleed Bleed
Millimeters Non-Bleed Bleed
1 Page
7" x 10"
8.125" x 10.75"
1 Page 178mm x 254mm
206mm x 273mm
2 Facing Pages
15.125" x 10"
16.25" x 10.75"
2 Facing Pages 384mm x 254mm 413mm x 273mm
2 ⁄3 Page Vertical
4.5625" x 10"
5.3125" x 10.75"
2 ⁄3 Page Vertical 116mm x 254mm 135mm x 273mm
1⁄2 Page Island
4.5625" x 7.375"
5.3125" x 8"
1⁄2 Page Island 116mm x 188mm 135mm x 204mm
1⁄2 Page Vertical 3.25" x 10"
4.0625" x 10.75"
1⁄2 Page Vertical 83mm x 254mm 104mm x 273mm
1⁄2 Page Horizontal
7" x 4.75"
8.125" x 5.25"
1⁄2 Page Horizontal 178mm x 121mm 206mm x 133mm
1⁄3 Page Vertical 2.1875" x 10"
3.0625" x 10.75"
1⁄3 Page Vertical 56mm x 254mm 81mm x 273mm
1⁄3 Page Square 4.5625" x 4.75"
5.3125" x 5.25"
1⁄3 Page Square 116mm x 121mm 135mm x 133mm
1⁄4 Page Square 3.25" x 4.75"
1⁄4 Page Square 83mm x 121mm
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Information in this Media Kit was extracted from:
2014 IEEE Spectrum Research,The Changing Dynamics of Technology Innovation by Martin Akel and Associates
June 2014 IEEE Member Demographics
2014 BPA Audit – November Analyzed Issue
2013 IEEE Spectrum Web Study, Mark Rothman and Assoc., Inc
2013 IEEE Spectrum Signet Subscriber Study
Nov. 2011 IEEE Member Demographics
Parse.ly Analytics
ON24 Industry Averages
Social Media Stats - Projections for 1/2016