Case Study by
Ad format: Branded Mini-Game (Rich media)
Country: India
The 56 days campaign designed as a mini game
in Gameloft’s popular games, was targeted at India’s
fashionable and tech savvy audience who spend
a lot of time online indulging in entertainment on
their mobile phones.
Execution of the Campaign: The incentivized mini game designed exclusively
for Myntra.com, allowed mobile users to play a casual game of popping the clouds.
With the score received from popping the clouds, users could avail special offers on their
next shopping with Myntra.com.
WINNING CAMPAIGN
Best Engagement in a
Mobile Campaign
A creative gameplay that resonates with
Myntra’s brand image.
over 2.1 million
82.73%
Impressions
completion rate
in 56 days.
Avg. 2.51
minutes
play time!
Case Study by
Step 2: Have a 40 seconds of
fun and win!
Step 1: Initiate the game by clicking on the ad!
Step 3: Celebrate your win by
Redeeming your coupon!