Table of Contents












Front Page………………………………………………………………………………………1
Profile Data Sheet……………………………………………………………………………2
Questionaire……………………………………………………………………………………3
About Us………………………………………………………………………………………5
License Requirements…………………………………………………………………..6
Services and Policies……………………………………………………………………..7
Checklist………………………………………………………………………………………12
Event Services……………………………………………………………………………..16
Tips……………………………………………………………………………………………..17
Contact Us……………………………………………………………………………………17
Business Plan……………………………………………………………………………….18
Essay……………………………………………………………………………………………20
Excellent Choice Events
Wedding & Event Planning Firm
Nicole LaVonne,
Certified Wedding and Event Planner
816-286-3493
Email: [email protected]
Website: Excellent Choice Events @ example.com
Pinterest: Excellent Choice Events
3.1 Bridal Client Profile Data Sheet
I would like to employ the services of
for:
Excellent Choice Events
• Planning and designing my wedding.
• Directing the “Day Of” my wedding at
• Other
Please sign here for the day of service agreement
Please fill out the following information completely:
Bride's Name:
Wedding Date:
City of Wedding:
Street Address/PO Box:
City:
State:
Phone:
Work Phone:
Email:
Budget:
Zip Code:
Number of Guests:
Indoor:
Outdoor:
Seated:
Buffet:
Specific Requests:
Notes:
Please choose the category or categories you are interested in getting more information from to help plan your wedding:
Bridal Shops
Alterations
Looking Good
Decorations
Invitations
Gifts
Florists
Rental
Hotel Accommodations
Officiant
Ceremony Sites
Consultants
Limousine
Photographer
Videographer
Jewelry
Honeymoon Packages
Tuxedos
Events
Specials
Real Estate
Insurance
Loan Info.
Relationship Education
Local Newsletter
Subscriptions
Entertainment - Type
Wedding Cakes
Recreation Hall
Provide payment information below only for the reservation and payment of wedding “Day Of” services.
Authorized Signature:
Visa
Card #:
Date:
Mastercard
AMEX
Exp: Date:
Discover
Bridal Profile Questionnaire
1. Name of Bride-to-be (B2b):
16. What type of wedding is planned?
a. Very Formal c. Semi-Formal
e. Other
b. Formal
d. Informal
Date of birth:
17. Select two words from the following list that best
describes your wedding day vision:
a. Elegant
b. Simple
c. Party
d. Celebration
e. Grand
f. Traditional
g. Romantic
h. Sophisticated i. Glamorous
j. Contemporary k. Hip
l. Funky
m. Vintage
n. Magical
o. Festive
p. Conservative
2. Name of Groom-to-be (G2b):
Date of birth:
3. Current Address:
4. Future Address:
5. Age:
a. 18 – 24
c. 31 – 35
b. 25 – 30
d. 36 – 45
6. Income:
a. Under $30,000
$51,000 -$75,000
e. Over $100,000
e. Over 45
b. $31,000 - $50,000 c.
d. $76,000 -$100,000
19. How many groomsmen/ushers,
including the Best Man?
a. 1-3
b. 4-6
c. 7-10
d. 10 or more
20. Will you have a flower girl/s? If so, how many?
a. 1-2
b. 3-4
7. City of Wedding:
8. Wedding Date:
21. Will you have a ring bearer?
a. Yes
b. No
9. Time of Ceremony:
22. Your favorite primary color is:
a. Red
b. Yellow
10. Time of Reception:
11. Bride’s heritage (optional):
12. Groom’s heritage (optional):
13. Wedding Budget:
a. Under $10,000
c. $15,001 - $20,000
e. Over $25,000
18. How many bridesmaids, including the
Maid of Honor?
a. 1-3
b. 4-6
c. 7-10
d. 10 or more
b. $10,001 - $15,000
d. $20,001 - $25,000
14. Number of guests:
Used for price per person estimates, such as
invitations, catering, and cake.
15. How many hotel rooms are needed?
c. Blue
23. Your favorite secondary color is:
Green
Purple
Orange
24. Your favorite intermediate color is:
a. Magenta
b. Teal
c. Gold
d. Lime green
e. Red-orange
f. Indigo
25. Your favorite achromatic color is:
a. Black
b. White
c. Brown
26. Your favorite pastel color is:
a. None
b. Pink
d. Blue
e. Yellow
g. Green
h. All
c. Purple
f. Peach
Congratulations on Your Engagement!
Thank you for inquiring about Excellent Choice Events, Wedding and Event Planning, my name
is Nicole LaVonne, Certified Wedding and Event Planner. I am a new certified wedding planner
in the area, here at Excellent Choice Events we’ll ensure that your event will be everything you
want and more, without the stress and pressure. The average couple spends 300 plus hours
planning and coordinating their wedding. I will coordinate every detail and my commitment to
excellence, attention to detail and personal service will ensure that you, your family, and your
guest will have an amazing experience.
You might be asking, “Do I really need a wedding planner? Is she really worth the money?
Can’t our family and friends do all that for us? The answer is Yes, Yes, and yes, but they
shouldn’t. They should be celebrating with you!!! Right?
Excellent Choice Events will give you great recommendations on venues, caterers, florist, bands,
DJ’s etc… We continually add vendors to our preferred list. These professionals are consistently
praised for their work.
Schedule a complimentary consultation and together we can begin creating your amazing
celebration. I offer, Day of Coordination, Partial Planning, and Full Planning services.
Marriage License Requirement
For State of Missouri, Jackson County
Application at:
Jackson County Courthouse
Recorder of Deeds Department
415 East 12th Street
Room 104
Kansas City Missouri 64106
Phone: (816) 881-1576
Or
Historic Truman Courthouse
112 West Lexington
Suite 30
Independence, Missouri 64050
Phone: (816) 881-4608
Marriage license applications are accepted 8am-5pm Monday through Friday, except on legal holidays.
Both parties must be present at the time of application.
Both parties must be at least 18 years to marry.
Identification requirements are as follows:
 Drivers License
 Missouri ID or State ID
 US Passport
 Foreign Passport
 Military ID
 Certified copy of US Birth Certificate, plus US government-issued photo ID
 Government ID card with government issued ID number
The fee for applying for a marriage license is $50 cash, credit (except for American Express) or debit
accepted.
A blood test is no longer required.
There is no waiting period.
Marriage must take place 30 days from date of issuance.
Marriage license is issued at the time of application.
Excellent Choice Events
THE DAY OF COORDINATION
Price: $1,100/ 10 hours maximum
This package is for the bride and groom who have already have their vision and just need help
to execute them on the day of the wedding.







Consultation begins 6 weeks prior to your big day.
Unlimited Phone calls and emails
Setup timeline and conduct schedule and events
Final vendor check and go over wedding day schedule
Final venue walk through
Wedding Day Emergency Kit available if needed.
Oversee setup at ceremony and reception site, act as a liaison for vendors, assist bride,
family, and wedding party, distribute any vendor payments, and gratuities.
PARTIAL PLANNING
Price: $1,050/ 10 hour maximum
This package is for the bride and groom who have already started the planning process and
need the loose ends tied up, this is one of the busiest time of the planning process that requires
a lot of communication to all of the vendors you will have on your wedding day.








Consultations take place 4 months prior to the wedding day.
Unlimited phone calls and emails
Monthly support to go over “To Do List.”
We will go over every detail of your day
Reminders of appointments
Recommend and set up your interviews with any perspective vendors
Budget reminders
Includes “Day of Coordination”
FULL PACKAGE
Price: $2,100/12 hours maximum
This package is for the bride and groom that needs help bringing their vision to light from start to finish.











Consultations begin 12+ months before your big day.
Vision board creation
Unlimited phone calls and emails
Vendor research and appointment scheduling for perspective vendors.
Negotiate contracts
Budget management and fund allotment breakdown
Etiquette Information
General advice and consultation (all packages)
Coordinate wedding rehearsal (up to 2 hours)
Includes “Day of Coordination”
Tuxedo returns
To enhance your wedding package here are some of our suggestions.





Coordination of wedding rehearsal (up to 2 hours)
RSVP tracking
Set-up and tear down ceremony and/or reception
Tuxedo returns
Fund allotment breakdown
CANCELLATION POLICY
If the client cancels within 90 days you will be charged 50% of the remaining total.
Sign x__________________________
Date:_________________________
Sign x__________________________
Date:__________________________
If the client cancels anytime after the 90 days the client will be charged 25% of the remaining total
Sign__________________________
Date:___________________________
Sign__________________________
Date:___________________________
If the client cancels 30 days or less prior to the event 100% of the remaining total will be due.
Sign________________________
Date:_________________________
Sign________________________
Date:_________________________
“Day of” Services Contract
Excellent Choice Events understand and appreciates the trust and confidence bestowed upon it
by the client in booking_________________as the event date(s). Excellent Choice Events
accepts this responsibility and commits to holding the event date(s), reserved, neither
considering nor accepting any other obligation that will interfere with our meeting our full
commitment to you. This commitment is conditioned upon satisfactory receipt of fees set forth
below.
This Agreement is entered into on this _________day of_____________20___, by and between
Excellent Choice Events, a business, and______________________ an individual.
“Day of” Fees: 1,100
$200.00 due and payable to reserve wedding/event date. Deposit date:________________
Balance is due two weeks prior to the wedding/event $______________________
Inconsideration of the mutual promises set forth hereunder, the sufficiency of which is hereby
acknowledge, Excellent Choice Events and ___________________________agree to the
following.







Excellent Choice Events promises to provide “Day Of” services, to include the following
Initial meeting with the couple to gather information
Confirmation of all vendors
Orchestrate set-up of ceremony and reception locations
Assist Bride, Groom, and Wedding party
Act as a liaison between the wedding party and the vendors
Provide Timelines








Provide “Day Of” checklist and reminders
Handle any last minute emergencies
Distribute final payment and gratuities.
Vendor final check and go over wedding day schedule
Contracts with all vendors will be between the Client and the Vendor. Excellent Choice
Events will not enter any vendor contracts on behalf of the client.
The undersigned agrees to let Excellent Choice Events know of any changes to the
wedding/event and or vendors they will be using. The undersigned also agrees to
immediately notify Excellent Choice Events in case of cancellation of the wedding/event
or change to the wedding/event date. If there is a cancellation, the deposit is nonrefundable.
The undersigned agrees that there will not be another wedding planner/event
coordinator working with the undersigned except for Excellent Choice Events.
The undersigned agrees to pay $200 deposit upon signing this agreement and pay the
remaining balance 2 weeks prior to set wedding/event date of________________.
I understand that I am using Excellent Choice Events Wedding and Event Planning to help with
my wedding planning. I also understand a $200 deposit is required and final payment is due
two weeks prior to the wedding/event date. I can cancel at any time or change my contract at
any time and agree to pay all fees. I acknowledge Excellent Choice Events and its
representatives are not liable for the products or services and warranties of participating
vendors. I understand that it is my responsibility to purchase my own wedding insurance, if so
desired.
In the event of any dispute or legal action between the parties concerning the enforcement or
interpretation of this General Contract, each party shall be responsible for their own attorney’s
fees.
This agreement is entered into on this _____day of________________________20___. In the
city of________________________, the county of_________________ , state of___________
_________________________
Excellent Choice Events
______________________
Client
Owner, Excellent Choice Events
______________________
Certified Event and Wedding Planner
_______________________
Wedding Party Checklist
Maid (Matron) of Honor
 Assist bride in choosing a bridal gown as well as choosing attendants’ gowns and jewelry.
 Purchase gown and accessories that she will be wearing
 Helps bride address invitations
 Plan and host bridal shower
 Plan and host bachelorette party
 Records gifts received at shower as well as collection all ribbons and bows for making the rehearsal bouquets.
 Helps the bride assemble and decorate wedding favors
 Helps bride and brides family decorate the reception hall
 Attend rehearsal and rehearsal dinner
 Arrive at least 2 hours early to assist bride in dressing
 Organize bridesmaids and their gowns
 Arrange brides veil and train before and throughout the ceremony
 Hold grooms ring during ceremony (if not carried by the ring bearer)
 Signs the wedding certificate
 Stands to left of groom in receiving line
 Dances when the music starts at the receptions and ask other guests to dance.
 Be gracious and serve as an auxiliary hostesses at the reception
Best Man
 Plan and host the bachelor party
 Rent or purchase wedding attire that is the same as the grooms
 Attend rehearsal and rehearsal dinner
 Arrange for transportation to the ceremony for self and groom
 Arrange for transportation of the couple as well as self to the reception

 Arrives with the groom at least 1 hour before the ceremony
Helps keep the groom calm
 Supervises groomsmen and ushers
 Holds brides wedding ring ( if not being carried by the ring bearer)
 Escort the Main (Matron) of Honor during the recessional.
 Forwards payment to the musicians and officiates form the groom
 Stands to the right of the bride in the receiving line
 Makes the first toast at the reception
 Dances when the music starts and asks guest to dance
 Transport newlyweds to the honeymoon suite or airport after the reception.
 Organize the return of any rented wedding attire for all men in the wedding.
Bridesmaids
 Purchase gowns and accessories to wear in the wedding
 Assist Maid (Matron) of Honor in planning and hosting bridal showers.
 Help with wedding favors
 Run errands as needed by the bride
 Help decorate the reception hall
 Attend rehearsal and rehearsal dinner
 Arrive early at the wedding dressing site
 Walk down the aisle before the Maid (Matron) of Honor, flower girl and ring bearer
 May stand in receiving line
 Dance and are gracious at the reception
Groomsmen and Ushers
 Purchase or rent wedding attire
 Assist in planning and financing the bachelor party
 Attend the rehearsal and rehearsal dinner
 Arrive dressed at least 1 hour before the wedding
 Fold and distribute wedding programs
 Ensure that all family members have corsages/boutonnieres before being seated.
 Seat guest as follows:
Single females are escorted on the right.
Single males should walk along the left side
Escort the female of a couple on the right with her date walking behind
Guest of the bride are seated on the left
Guest of the groom are seated on the right
Leave first few rows unseated to accommodate family members
Seat the MOG
Seat the MOB
Roll out the aisle runner
 Light candelabras as needed
 Escort bridesmaids during the recessional
 Check for any items left by guest at the ceremony
 Collect ceremony decorative items such as baskets, pew bows, and aisle runners
 Dance when the music starts and ask other guests to dance
 Decorate the newlyweds car
Father of the Groom
 Assist in compiling guest list
 Purchase or rent wedding attire
 Pay for and host the rehearsal dinner
 Propose the first toast at the rehearsal dinner
 Arrive dressed 1 hour before the wedding
 Stand to the left of the mother or the groom in the receiving line
 Pay for all beverages at the wedding reception
Mother of the Groom
 Assist in compiling guest list
 Purchase a dress that is complementary in color and style to the mother of the brides dress.
 Plan the rehearsal dinner
 Arrive dressed 1 hour before the wedding
 Stand to the left of the bride parents in the receiving line
Mother of the Bride
 Assist bride in the selection of wedding gown and accessories as well as the color and style of the attendants’ gown.
 Help prepare guest list
 Helps record gifts received
 Select a dress that will complement the color scheme of the wedding and inform the mother of the groom of the choice
 Assist in details of ceremony and reception (caterer, DJ, photographer, etc..)
 Arrive dressed before the bride and the bridal party
 Bring the guest book and unity candle to the ceremony and then to the reception
 Stand at the head of the receiving line
 Serve as official hostess at the wedding and reception
 Gather the gifts after the reception and hold for the couple after the honeymoon
Father of the Bride
 Assist in preparing the guest list
 Purchase or rent wedding attire that matches that of the groom and other male wedding attendants
 Ride with the bride to the ceremony
 Escort bride down the aisle on left arm
 Stands to the left of the mother of the bride in the receiving line
 Co-host the reception
 Dances second dance with the bride at the reception
 Helps gather gifts after the reception
 Last to leave reception
Flower Girl and Ring Bearer
 Parents pay for dress and any alteration needed
 Attends rehearsal and, depending on age, attends the rehearsal dinner with her parents
 Arrives dressed 1 hour before the ceremony (If very young 30 minutes early)
 Flower girl precedes the bride and her father in the processional, while scattering flower petal in the bride’s path.
Event Services
Are you planning an event and need help with the details. Let us assist you in planning your
engagement, baby shower, bridal shower, bachelor, or bachelorette, or a birthday party. Big,
small, over the top, simple or whatever your vision and personality we’ll make it happen stress
free.
Planning management includes:






Event Décor
On-site event set-up and breakdown
Vendor and venue research with selection
Creative table design
RSVP tracking
Clean up crew
Engagement Party $350
Shower $250
Bachelor/bachelorette party $300
Proposal $350
Budgeting Tips
Cut the guest list-It can be tough but guest are your number one expense. This will reduce
reception costs and even the number of centerpieces.
Think off-peak- Instead of marrying during the busy season opt for a less popular month.
Venues are usually more willing to work with a budget.
Limit your bar- Besides the meal your bar is going to be one of the biggest expenses. Limit the
option to beer, wine, and a signature cocktail.
Pick a pretty venue- The more built in the décor your venue has on its own, the less you’ll have
to add to it.
Contact Us
Email: [email protected]
Website: ExcellentChoiceEvents.example
Pinterest: ExcellentChoiceEvents
Facebook: Excellent Choice Events
*Complimentary consultation held at Stoney Creek Hotel on Bass Drive in Independence, MO
Or Fill in the fields below
Business Plan
Excellent Choice Events, LLC
Weddings and Event Planning Firm
Prepared by: Nicole LaVonne, CWEP
Excellent Choice Events, LLC
Owner
123 Main Street
Independence, MO 64056
(816) 123-4567
[email protected]
Mission Statement: Excellent Choice Events is a company that provides comprehensive wedding
planning and services related to weddings and events. Our wedding consultant has training and
certification in the areas of wedding and event planning as well as event design. Excellent Choice Events
gives each client their full attention and actively listens, then designs each wedding individually rather
than doing the same event for every client. We will create an event according to what the client desires.
If Excellent Choice Events cannot create the specified event in the time needed, Excellent Choice Events
will turn the job down and recommend another qualified consultant. Excellent Choice Events wants
each bride to get exactly what they want if that means they find it somewhere else then Excellent
Choice Events is dedicated to providing the bride and groom with that option.
Executive Summary: Excellent Choice Events is a company that provides comprehensive wedding
planning and services related to wedding and events. Excellent Choice Events has one consultant,
Nicole, who has training and certification through LWPI. Nicole treats each bride the way she would
want to be treated for her wedding or those of her own daughters. Included in Excellent Choice Events
wedding services are weddings, receptions, budget planning and answers to etiquette questions. In
addition, we have a large network of florist, hairstylists, entertainers, musicians, caterers, venue
operators, etc… This ensures the most quality services for the best prices available.
Products & Services: We are a comprehensive wedding and event consulting business and provide the
following services: etiquette advice, event scheduling, the best-priced invitations and products, vendor
confirmation, rehearsal attendance, supervision of ceremony, reception, and event setup, budget
planning, booking music, booking caterers, floral designs, consultation on bridal dresses, bridesmaids
dresses, and grooms and groomsmen attire.
Market Analysis Summary: In the US there are approximately 2.5 million weddings. The United States
wedding industry was estimated to be worth 53.4 billion as of 2016.
As of 2012, the median cost of a wedding including both the ceremony and reception was about US
$18,000 per wedding according to a large survey at an online wedding website. Additionally, the survey
in 2016 estimated the average cost of a wedding in the United States to be $29,858.
Couples are finding that wedding consultants are an excellent resource for information and contacts.
They consult on a regular basis and know who to contact for what the couple is searching for. They also
have ideas and expertise from which the average bride would be able to benefit. Hiring a wedding
coordinator could help ensure the wedding day turns out to be memorable than the bride could have
imagined.
Strategy & Implementation Summary: Excellent Choice Events has a simple strategy, and that is to
provide clients with a wide range of services custom tailored to their individual needs. Therefore,
whether require a complete package or consulting on a particular service, Excellent Choice Events can
help.
Management Summary: Maria Forge is the business manager. Maria has over 15 years managing
numbers and money in the healthcare field she also had an eye for detail she a fashion design
background.
Financial Plan: Initially, Excellent Choice Events personnel will include one consultant and one business
manager. We expect to hire and additional wedding consultant in the next two years. This person will
work full-time.
Excellent Choice Events will operate under an LLC. Excellent Choice Events will offer event management,
Month of Coordination, Partial, and Full Planning Packages as well as event design. Al La Carte options
will also be available to enhance the couples’ wedding package.
The marketing plan will consist of mainly word of mouth, but also will be making appearances at small
bridal events, advertising on The Knot and The Wire publications, Instagram, and Facebook. Excellent
Choice Events will also have a professional website and stationery in hopes to leave a lasting impression.
Excellent Choice Events will incorporate a monthly schedule for marketing strategies. Our target market
will include the LGBT community, well-educated, and professional couples. I will be marketing to those
who seek elegance and rustic wedding ceremonies.
My plan after certification is to work as an intern for at least 6 months to 1 year, to learn as much as I
can. In 5 years I plan to have been working in the industry for at least 3 years, continually building my
brand, having a storefront business, and having a profitable business. At the ten year mark I plan to have
a thriving business and I see myself mentoring others who are excited about being in the industry.