Sport for Social Good - the new strategy for sport in England
A conference designed to raise awareness, share ideas and experiences,
encourage a new culture and develop relevant skills
5th July 2016
Britannia Stadium, Stoke City FC
In partnership with
Building communities through sport
growing sport working with communities
"Sport has an incredible power to do social good and that is what our new strategy is all about. We
will invest in sport and physical activity that shows how it can have a positive impact on people’s lives,
how it brings communities together while ensuring it continues to make a significant contribution to the
economy too." Foreword to the UK Government Strategy for Sport.
The Government's strategy for sport and physical activity moves beyond merely looking at how many
people take part. In the future, funding decisions will be made on the basis of the social good that
sport and physical activity can deliver, not simply on the number of participants. Success in sport will
be defined through five key outcomes:
 physical wellbeing
 mental wellbeing
 individual development
 social and economic development
 economic development
It is clear that there is a fundamental mind-set shift from looking at the number of adults playing sport
to looking at how sport can contribute to national well-being and the economy. There will also be a
focus on those people who do not tend to take part in sport, including women and girls, disabled
people, those in lower socio-economic groups and older people.
For many 'traditional' sports development professionals this new strategy will require a significant shift
in the way they work, and they will have to develop a much-improved ability working with providers of
community and commercial sport and physical activities, with a wide range of non-sport partners from
health to regeneration and with different levels of government.
For innovative and enterprising providers and partners within sport and physical
activity, the Sport for Social Good strategy represents a massive opportunity for
growing their enterprise and impact
There is recognition that sports organisations play an important role in increasing physical activity
levels through enabling access to sport. Sport has an incredible power to create social change. It
can have a positive impact on people’s lives, it can deliver social outomes in areas such as health and
wellbeing, skills, confidence and it brings communities together.
More people and organisations are looking beyond merely at how many people take part in sport.
Increasingly, funding decisions will be made on the basis of the social change that sport and physical
activity can deliver, and not simply on the number of participants.
This is about more than just being passionate about sport, but also about harnessing the
power of sport and physical activity to bring about positive changes in society. If we
understand how to encouraging people to take part in sport, we can help to improve people’s lives,
particularly if they come from disadvantaged backgrounds.
This conference will bring everybody together
Real stories and successes to be told, lessons to be learnt,
ideas and experiences to be shared
If you have a good story to tell, want to learn from others,
book a place, want to join our network….get in touch
A one-day conference which will highlight best practice, successful collaborations, great casestudies from trailblazers who are already practicing sport for social good and experts within specific
areas, such as measuring outcomes and working with non-sport partners.
This conference will bring together partners and providers covering topics such as
1. Understanding the mind-shift from looking at the number of people playing sport to help grow
the national wellbeing
2. Developing relationships with funders and partners including physical and mental health,
economics, education, employment, individual and social and community development
3. Diversifying your funding and income generation by identifying new revenue streams
4. Growing your network by building relationships and develop ways of securing a bigger slice of
the cake, a bigger cake altogether or both
5. Help to develop long-term sustainability of your programmes by training and upskilling local
people in their communities
6. Sport for change in a Digital World - Engaging with people using social media and 'speaking
their language'
7. Evidencing impact: From logic model to videos -– how to prove the value if your work
speaking the language of the funders
This event focuses on these issues, highlight best practice and provide thoughts, tools and todos on how you too can become a sustainable provider of sport for change.
Delegates will come from community sports clubs, governing bodies of sport, local authorities,
community sports trusts at our professional and semi-pro clubs, informal sports providers, community
sports enterprises, community groups and other community sports providers and community
organisations
Sport for Social Good
th
5 July 2016, Britannia Stadium, Stoke City FC
Registration Form
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Standard rate: £145.00 per delegate includes conference material, tea/coffee and lunch _______
Community rate: £115.00 per delegate includes conference material, tea/coffee and lunch. Contact
organisers regarding eligibility
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Sports Marketing Network, 5 Station Terrace, Boroughbridge,
YO51 9BU or email [email protected] Tel 01423 326 660