POSITION DESCRIPTION
Position Title:
Global Travel Retail Sales Executive – SEA
Previous Incumbent:
New Role
Business Unit:
Treasury Wine Estates
Location:
Singapore
Position Number:
Manager’s Name:
Michele Tan
Manager’s Title:
Global Travel Retail Regional Manager - SEA
FLSA Status (US specific):
Full Time/Part Time
Full Time
Financial Dimensions (if
applicable)
Value ($):
Direct Reports to this Role
Total Number of Reports
0
0
Purpose of Role (In one or two sentences, why does this role exist?)
Our ambition is to step-change our GTR business in SEA – delivering growth in volume, revenue, and profit and market
share and making GTR the global brand shop window for TWE’s brands via implementation of world class customer
marketing programmes.
Reporting to the GTR Regional Manager – SEA, the Sales Executive assumes commercial responsibility for delivering agreed
targets through the development and execution of customer strategy across the various Travel Retail channels in SEA
including airports, airlines, airlines lounges, cruise ships.
Key Responsibilities/ Accountabilities:

To input developmentally and execution on the proposed promotional plan as presented by the GTR Marketing
Team.

To ensure world class implementation of all our brand initiatives to ensure we win at point of purchase

To manage daily operations in DFS to meet business goal

To assist in interviewing, recruiting and training promoters.

Train promoters on daily responsibilities, brand promotion and customer service activities

To supervise and guide a team of professionals promoters to maximize revenue

To ensure customer satisfaction by delivering timely and quality services

To perform market research to study consumer behaviour, latest trends and competitor activity.

To perform pricing check in domestic retailers/3 airports and update on monthly template from DFS

Ensure timely communications and liaison with logistics team for optimum supply chain effectiveness.

To work collaboratively with domestic TWE colleagues to ensure optimisation of overall TWE business

To ensure financial and demand forecast accuracy within specified lead times

To oragnise training programme for shopfloor staff
What are the key decisions made in this role?

Executing the commercial strategy for GTR in SEA in order to deliver monthly and annual budgets, ensuring the
most appropriate tactics are put in place to realise growth opportunities

Most effective utilisation of TWE cross functional resource (people, technology, tools etc.)

Commercial opportunity options to be considered in order to achieve targets.
What are the key challenges faced by this role in meeting goals/objectives?

Development of wine category in GTR

Supply chain

Pricing / margin challenges / investment

Allocation of luxury and fine wines

Competitive challenges of spirits
Key Relationships (Who does the role interact with?)
Internal

GTR Regional Manager – SEA

GTR, Domestic Sales and Marketing team

GTR General Manager and SEA LT

Commercial Finance

Supply Chain & Logistics

Accounts Payable / Receivable

Customers (Multi Level / Multi-Function including buying, planning, supply chain,
store personnel)

External agencies and service providers
External
Qualifications and Experience:
Qualifications/
Memberships:
Experience,
Competencies &
Skills:

Minimum of 2 years commercial experience, preferably in the Travel Retail industry

Degree or diploma in Business, Economics or similar discipline

WSET or similar wine education desired

Computer Literacy – Word, Excel, PowerPoint & email

Numerate with strong financial skills

Strong negotiation skills

Excellent evaluative, analytical and interpretive skills

Excellent verbal and written communication skills

Strong planning and organisational skills
Essential Functions
(if applicable):
Environment
Conditions (if
applicable):
Physical Demands
(if applicable):

Retail Sales experience, customer and portfolio management

Ability to co-ordinate across functional teams

Project management

Ability and confident in interaction with customer at all different level

Positive attitude and demonstrate proactiveness addressing issues

Working within a team environment

Preferably in GTR channel environment

Self-motivated and disciplined
NA
Priority TWE Leadership Capabilities <<Incomplete - Which of the TWE Leadership capabilities are most critical to success? Choose a
maximum of 4. More information at TWE Leadership Framework >>
Authenticity ☐
Influencing ☐
Wine value chain ☐
Creating vision & strategy ☐
Accountability ☐
Self-awareness ☐
Effective communication ☐
Brand & market knowledge ☐
Insights & Innovation ☐
Planning ☐
Resilience, health & safety ☐
Coaching & development ☐
Mastering your trade ☐
Leading change ☐
Problem solving ☐
TWE Leadership Framework
The TWE Leadership Capabilities describe the skills and knowledge our people need to be great leaders:
The TWE Growth Behaviours describe the way we will act
First name: Michele
Role description developed by:
Last name: Tan
Position title: Global Travel Retail Regional Manager – SEA
Date: 11 July 2016