BloomSky Business Development Plan
By Gracie Wang
As of 10/27/2014
Table of content
Sales goal
Product development
Market development
Business development – timeline
Short-term goal
Sales in 2014 carries a goal of 1,000 sensors of BloomSky Tian. This goal is
established through three major channels: 1) BloomSky.com online shop which will
cover 80% active orders 2) Other online distributors, primarily gadget/electronic
pre-order ecommerce sites 3)developing regional distributors that includes major
chain home improvement stores (Home depot, Lowes, ACE hardware, etc),
consumer electronic stores (Apple, Best Buy, Frye’s, etc)
Sales goal growth will be stimulated through two factors. They are organic
growth and un-organic growth. Organic growth is targeting strong growth in Q1 and
Q2 2015 through expanding distribution channels and continuously growing drivers
in existing businesses and industries. These existing business units include growth
in consumer base and community building from current segmented industries. Nonorganic growth is driven by fostering closer business partnerships with peer
companies and media outlets. Non-organic growth can also be achieved in
expansion of non-profit business unit.
An estimated sales of 10,000 sensors will be achieved in 2015 through
already established business units carryover in 2014, as well as growth in data
mining business unit and nonprofit unit.
The targeted sales goal in 2016 is 30,000 sensors of BloomSky Tian.
BloomSky products are in 4 divisions.
1) App – will not generate revenue
2) Hardware – includes BloomSky Tian outdoor unit, Sight indoor unit, and
accessories. Revenue generates from sales subtract COGS which is estimated
to be $20 per unit in 2015, and $30 per unit in 2016 as the volume increased
from 10,000 to 30,000.
3) Image – images co-ownershp will generate revenue in copyrights royalties. In
2015, targeted 10 media users will collect 0.55M from $1 per picture per
impression. In 2016, targeted 30 media users will collect 3.3M from $2 per
picture per impression as of more sensors implementing by then.
4) Data – data revenue is calculated by a pro-rated sensor quantity from
Weather Underground as two companies share business model of data
service in similarity. In 2015, estimated revenue from data service is 7M. In
2016, estimated revenue from data service is 15M.
BloomSky’s products in well-defined market segmentation as following:
1) App users – individual consumer who owns a smartphone or tablet
2) Hardware owners – market BloomSky Tian entry level weather instrument
that offers accurate and real time weather information at designate location.
Pitching for homeowners, smart home and home improvement market.
3) Image (with copyrights) can be distributed to media outlets for instance
sfgate, event venue, and hospitality industry.
4) Data service is provided to 3rd world country government, peers in Weather
business (Weather Underground, AccuWeather, WeatherSTEM), media
outlets, tourism and hospitality industry.
Business development involves in four phases.
1) strategy development – established from now till Q1 2015. During this phase,
research and consulting services are needed in
a. Business Plan Development
b. Operational Model Design
c. Marketing Strategy Development that is tailored for B2B
Growth during this phase is driven by
a. Management of distribution channel
b. Explore and maintain communication with business partners
c. Expansion in non-profit business unit
2) Operational Design – in Q1, Q2 2015. During this phase, conduct research in
a. Overall project management
b. Marketing and Community support
c. Supply Chain Development
d. Operational infrastructural development
Growth can be achieved by
a. Initiate government relations
b. Establish peer company partnership
c. Foster partnership in hospitality industry
3) Operational Support will occupy the rest of 2015. Key research and reports
are needed in performance monitoring for management decision making.
Meanwhile, growth in business development requires actions in
a. Growth in media outlets
b. Building collaborative relationship with university and academic
institutions.
c. Maintain and consolidate relationship with peer companies.
4) Optimization – in 2016. During this phase, management will look into overall
performance from the previous years, purposing for marketing Strategy
optimization and operational optimization, in order to maximum profit and
simplify business units.
Growth can be stimulate by launching market penetration strategy.
Short-term sales goal
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Increase online sales by 30% by end of year through marketing activities,
such as influencers from Kickstarter community and social media marketing
tactics
Scope out local distributors in California and 3 distribution channels partners
nationwide
Increase online social presence on Facebook, Twitter, Youtube by 50%
Tailor product and services to meet the expectations of business and
consumers