Eat Fresh Maryland Presentation - Maryland Department of Agriculture

Allison Milchling, Eat Fresh Maryland Coordinator
Maryland Farmers Market Conference
February 28, 2013
About:
• Eat Fresh Maryland was
established in 2010 and is a
partnership of nearly 30
farmers markets, non-profits,
and government agencies.
• We are the first statewide
effort to expand federal
nutrition benefits redemption
at farmers markets.
•
Partners:
• Farmers markets in 8 counties
• 10 Baltimore City farmers
markets including Waverly
and JFX
• Maryland Hunger Solutions
• University of Maryland
Extension
• Maryland Department
of Agriculture
• Future Harvest
• SMADC
Goals:
• Expand food access for low-income
Maryland residents
• Increase revenue for local farmers
• Foster development
of best practices and
amongst farmers
market managers
Benefits:
• Better access an additional revenue stream
for a broader customer base
• Share best practices developed by markets
throughout the state
• Collect data to leverage funding
opportunities for a broader network
• Utilize a branded and recognizable network
identity
• Stay up to date by joining our Google
Group listserv
EBT Sales Comparison
$18,000
For June - October:
2011 Total = $31,800
2012 Total = $59,409
$16,000
$14,000
$12,000
$10,000
2011
2012
$8,000
87% increase
$6,000
$4,000
$2,000
$0
June
July
August
September October
WIC FVC Sales Comparison
$10,000
For June - October
2011 Total = $4,850
2012 Total = $30,612
$9,000
$8,000
$7,000
$6,000
2011
$5,000
2012
$4,000
$3,000
$2,000
$1,000
$0
June
July
August
September
October
531% increase
Materials:
How we help:
• Provide banners, materials, and resources
for your market, vendors, and shoppers
• Host free regional and statewide
workshops
• Help facilitate
partnerships with local
WIC/DHR/DHS offices
• Provide assistance in
accepting SNAP/EBT
To find out more:
Allison Milchling
Eat Fresh Maryland Network Coordinator
[email protected]
410-984-7717