Allison Milchling, Eat Fresh Maryland Coordinator Maryland Farmers Market Conference February 28, 2013 About: • Eat Fresh Maryland was established in 2010 and is a partnership of nearly 30 farmers markets, non-profits, and government agencies. • We are the first statewide effort to expand federal nutrition benefits redemption at farmers markets. • Partners: • Farmers markets in 8 counties • 10 Baltimore City farmers markets including Waverly and JFX • Maryland Hunger Solutions • University of Maryland Extension • Maryland Department of Agriculture • Future Harvest • SMADC Goals: • Expand food access for low-income Maryland residents • Increase revenue for local farmers • Foster development of best practices and amongst farmers market managers Benefits: • Better access an additional revenue stream for a broader customer base • Share best practices developed by markets throughout the state • Collect data to leverage funding opportunities for a broader network • Utilize a branded and recognizable network identity • Stay up to date by joining our Google Group listserv EBT Sales Comparison $18,000 For June - October: 2011 Total = $31,800 2012 Total = $59,409 $16,000 $14,000 $12,000 $10,000 2011 2012 $8,000 87% increase $6,000 $4,000 $2,000 $0 June July August September October WIC FVC Sales Comparison $10,000 For June - October 2011 Total = $4,850 2012 Total = $30,612 $9,000 $8,000 $7,000 $6,000 2011 $5,000 2012 $4,000 $3,000 $2,000 $1,000 $0 June July August September October 531% increase Materials: How we help: • Provide banners, materials, and resources for your market, vendors, and shoppers • Host free regional and statewide workshops • Help facilitate partnerships with local WIC/DHR/DHS offices • Provide assistance in accepting SNAP/EBT To find out more: Allison Milchling Eat Fresh Maryland Network Coordinator [email protected] 410-984-7717
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