1
2
3
4
5
OTT Video
US Video Industry
Service
(time shift + multi-device + everywhere)
Very High Price
($30~$80/m)
No Flexibility (Time,
Space, Screen)
Low Price & Convenience
Netflix
Low Price & Convenience
Abundant Videos
Chromecast
Revenue Compensation
Hulu
Xfinity
Amazon
Expand Revenue
Apple
HBO Go
6
Sam
7
8
9
2
10
11
“Network Neutrality” issue
12
13
2
14
Players
Position
Argument
i
Action
Result
15
16
2
17
18
Investigation of Combined Viewer Rating
Assessment of competition in the broadcasting sector
Fostering the industry
19
20
19
22
22