Case Studies Home
The following case studies show all the business studies theory you need to know in
practice. By studying real life business case studies, you will see how business and marketing
work and therefore learn quicker.
Each of the following case studies show a different aspect to business and marketing that you
can use as a revision tool for your business studies.
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Read full case The importance of effective
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communication
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study as PDF This case study shows how building
societies communicate with their own
members on many different levels.
Read full case Sustainable performance in the
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construction industry
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study as PDF This case study examines how CEMEX
locates and carries out its operations in a
sustainable way.
Read full case Improving strategic decision
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making
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study as PDF This case study looks at a structured
approach to decision making. It shows
how CIMA-trained management
accountants have the skills to offer
strategic and practical advice and can
contribute to effective decision making at
all levels in a business.
Read full case Enterprise in the fast lane
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This case study focuses on the
study as PDF entrepreneur, Peter Cruddas, who set up
his own business CMC Markets in the
early 1990s with just £10,000 capital.
Read full case Ethically serving stakeholders
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This case study shows how The Costudy as PDF operative Group’s values contribute to
improving the diet and health of the UK.
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Read full case Product development through
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continuous improvement
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study as PDF This case study focuses on how Corus
used its knowledge and experience of
continuous improvement (CI) to win new
business.
Read full case Managing firms throughout the
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business cycle
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study as PDF This case study examines how Davis
Service Group, one of Britain’s key
service companies, has managed the
recent change in the business cycle.
Read full case Recruitment and selection at
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Enterprise Rent-A-Car
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study as PDF This case study explores how Enterprise
ensures it has the right people and skills to
achieve its business aims and objectives.
Read full case Using customer service to position
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a business
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study as PDF This case study shows how the online
bank first direct positions itself in the
retail banking sector.
Read full case Investing in safety
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This case study shows how FirstGroup,
study as PDF the worlds leading transport company, has
developed a safety culture.
Read full case Delivering the mission statement
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This case study examines how the FCO
study as PDF meets its goals through the skills and
competencies of its people.
Read full case Developing people through
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training
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study as PDF The case study will show how training
and development is central to the work of
the Forestry Commission and how it
benefits the career development of its
people.
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Read full case Highways Agency - PEST analysis
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This case study looks at the political,
study as PDF economic, social and technological factors
that impact on the Highways Agency.
Read full case SWOT analysis and sustainable
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business planning
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study as PDF This case study will show why IKEA
believes a strong environmental stance is
good business practice.
Read full case Protecting the marketing mix
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through intellectual property
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rights
study as PDF
This case study looks at how one
technology company, Forensic Pathways,
has used these legal safeguards for a new
development.
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Read full case Roles and responsibilities within an
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organisational structure
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study as PDF This case study shows how these different
roles can be organised within the structure
of KBR to enable it to achieve its mission,
which is ‘to safely deliver any project, any
time, in any environment for the benefit of
our customers, shareholders, employees
and the communities we serve’.
Read full case Supply chain from manufacturing
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to shelf
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study as PDF This case study shows how Kellogg’s
fulfils this mission in the later parts of the
supply chain from manufacturing to shelf.
Read full case Becoming a lean service
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organisation
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study as PDF This case study shows how the process of
reform, using lean production principles,
is helping the Legal Services Commission
to cut down on any wasteful expenditure.
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Read full case Positive about disability
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The case study shows that developing
study as PDF good positive working practices that deal
with disability benefits both employers
and employees.
Read full case London 2012 - achieving the vision
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This case study shows how creating a
study as PDF clear vision and set of values has made it
possible to establish clear objectives for
delivering an unforgettable Olympic and
Paralympic Games in London 2012.
Read full case Developing a marketing plan
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This case study examines how NIVEA restudy as PDF launched the NIVEA FOR MEN range in
2008
Read full case Developing people through
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decision-making
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study as PDF This case study explores the way in which
RWE npower delegates responsibility to
extend the capabilities of its employees.
Read full case Developing a motivated workforce
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This case study will show how developing
study as PDF a motivated workforce enables NDA to
deliver safe and sustainable solutions to
nuclear clean-up and waste management.
Read full case Management styles in the oil and
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gas industry
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study as PDF This case study examines how different
management styles may be necessary to
support the variety of job roles within the
oil and gas industry.
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Read full case Using the marketing mix to drive
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change
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study as PDF This case study explores how this was
achieved using the marketing mix or 4Ps.
Read full case Lean production at Portakabin
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This case study focuses on how
study as PDF Portakabin uses lean production methods
to ensure it produces a quality product
that gives value to the customer.
Read full case Recruitment and selection in the
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energy industry
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study as PDF study focused on how ScottishPower
manages its recruitment and selection
processes to attract people with relevant
skills and competencies into the energy
industry.
Read full case Balancing stakeholder needs
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The case study examines how
study as PDF stakeholders influence the achievement of
these aims and how Shell seeks to meet
the needs of all of its stakeholders and
balance the social, economic and
environmental impacts of its work.
Read full case Motivation within a creative
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environment
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study as PDF This case study examines motivation
theory and its relevance to leading and
inspiring a workforce in a modern
engineering environment.
Read full case Developing an effective
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organisational structure
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study as PDF The case study shows how Syngenta
operates though a matrix structure. This
involves staff from different departments
working together in teams on specific
projects and tasks.
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Read full case How roles and functions contribute
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to organisational performance
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study as PDF This case study focuses on how the people
in Tarmac Quarry Materials deliver the
highest value for customers, communities,
employees and investors.
Read full case How training and development
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supports business growth
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study as PDF This case study looks at how Tesco
provides training and development
opportunities for its employees.
Read full case Use of PEST analysis at UNISON
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This case study focuses on the issues
study as PDF faced by migrant workers in the UK.
Read full case Using technology to improve
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economies
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study as PDF This case study highlights Vodafone’s
activities in different types of economies
and the impact of technology on both
developed and developing markets
Read full case New technology development in the
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primary sector
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study as PDF This case study focuses on how Anglo
American carries out new product and
process development.
Read full case The product life cycle and online
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fashion
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study as PDF This case study shows how ASOS.com
uses the product life cycle to ensure its
product portfolio continues to meet the
needs of its customers and provide up-todate fashions in the fast-moving online
retail industry.
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Read full case From ice cream van to Dragon's
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Den - Duncan Bannatyne
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study as PDF This case study focuses on Duncan
Bannatyne, one of the UK’s best-known
entrepreneurs.
Read full case Supporting new business start-ups
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This case study looks at the challenges of
study as PDF setting up a new business
Read full case Workforce planning at British Gas
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This case study explores how British Gas
study as PDF manages the recruitment and selection of
new employees