Sustainable Management in Longlived Family Businesses A Resource-based Analysis of Northern German Builder’s Providers Dissertation 2007 by Britta Boyd, International Institute of Management, University of Flensburg, Germany 1 Leading Questions: 1. What special features can be shown in longlived family businesses? 2. Are longlived family businesses managed according to sustainability? 3. What lessons can other companies learn from longlived family businesses? 2 Britta Boyd Main Literature 3 Carlock/Ward (2001) Strategic Planning for the Family Business, NY. Habbershon/ Williams (1999) A Resource-Based Framework for Assessing the Strategic Advantages of Family Firms, FBR Vol. 12/1. Grant (1991) The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation, CMR Vol. 33. Hahn/Taylor (1999) Strategische Unternehmensplanung, Berlin. Klein (2004) Familienunternehmen - Theoretische und empirische Grundlagen, Wiesbaden. Löbel/Schröger/Closhen (2001) Nachhaltige Managementsysteme, Berlin. Neubauer/Lank (1998) The Family Business: Its Governance for Sustainability, NY. Nolte (1999) Organisation: Ressourcenorientierte Unternehmensgestaltung, München. Steinmann/Schreyögg (1997) Management: Grundlagen der Unternehmensführung, Wiesbaden. Britta Boyd Terminology Sustainable management: “A way to satisfy today’s economic, ecologic and social needs that also enables future generation to satisfy their needs” (Löbel, 2001) Longlived family businesses: Family owned builder’s providers which are at least in the fourth generation 4 Britta Boyd Methodology Resource-based view (Grant, 1991): Resource-based strategy analysis in a five-stages: 1. Identify firm’s resources 2. Identify firm’s capabilities 3. Appraise them to competitive advantages 4. Strategy selection 5. Identify resource gaps Case Study Analysis: Qualitative research method to explain the motives and details of complex social phenomenons with multiple sources of evidence. 5 Britta Boyd Identifying FB Strategies Internal capabilities External environment Family commitment Choice of family business strategy area Carlock/Ward (2001) 6 Britta Boyd Indicators of Sustainable Management 7 Economic indicators: patents, cooperations, turnover, equity ratio, use of profits, investments, number of employees Ecologic indicators: waste disposal, rental mashines, renewable energy use, ecologic performance of products and company, product origin. Social indicators: regional ties, employee structure, working conditions, qualification, customer and employee relationships, family meetings. Long-term indicators: companies’ vision and philosophy, strategic goals, succession. Britta Boyd Research Model and Hypotheses H 1 a-d Longlived FB act sustainable Economic, ecologic, social and Summary H1 Case 1 2 3 4 long-term orientation of management 8 Britta Boyd Summary of Case Study Results Dimensions: Case 2 Case 3 Case 4 Total long-term 1 (1/1.5) 2 (3/2) 2 (3/3) 1 (1/1) economic 2 (3/3) 3 (3.5/3) 2 (3/3) 2 (2.5/2) 2,25 ecologic 3 (5/2.5) 2 (3/2.5) 2 (2.5/2.5) 2 (1.5/3) 2,25 social 2 (3/2.5) 2 (3/2) 3 (2,5/2,5) 2 (n.a./2) 2,25 Sustainability 9 Case 1 II III III 1,5 I Britta Boyd Resources of Sustainable Family Business Management Sustainability dimensions 10 1. Resources 2. Capabilities Economic high equity capital, willingness to cooperate, situation family property trustworthiness Ecological environmental responsibility, skilled advice, orientation high product quality example setting Social good employee and conflictability, orientation customer relationships, qualification, good working climate regional closeness Long-term cooperations, flexibility, orientation firm history communication Britta Boyd Sustainable Management Concept for Family Businesses Businesss culture Long-term business goals Area strategies Ecological strategies Social strategies Economic strategies Family culture 11 Britta Boyd Contributions and Limitations 12 Case study results show, that the longlived family businesses act in a sustainable manner The businesses should not be afraid of sustainability reports, which are becoming more and more important To find an appropriate indicator, further research is needed in this field also for other branches This and further research indicates that sustainable development as a worldwide socio-political goal is supported by family businesses Britta Boyd
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