Techno Pros
We Save you Dough and make your
Computer Go
Marc Ernestus
Russell Utter
Richard Sipala
Company Facilities
Techno Pros headquarters will be located
in Quogue inside of the owners garage.
Our facilities include our company owned
car.
Mission Statement
Our mission is to provide the best service
with the best quality possible. We aim to
benefit our customers as we bring growth
and prosperity to our employees, partners,
and community. Throughout everything
we aim to achieve honest, fair, and
unbiased treatment to all of our
stakeholders.
Keys to Success
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Advertisement and Marketing
Time Efficiency (In work and response
time)
Quality Work
Better Pricing than the competition
Building Relationships with customers
(To establish a favorable reputation in
the community)
Company Location
Our company will be located on 76 Dune
road in Quogue NY. It won’t cost the
company anything to buy because it is
already owned by our CEO, Russell Utter.
Products and Services
Technology Pros will be a sole
proprietorship owned by Russell Utter. Our
goal will be to start a company with very
few expenses and earn a high profit.
Office space will be within the owner’s
home. This will save us costs as were
starting up our business.
Products and Services
Technology Pros will offer small office and
private home owners a quick and reliable
source of technical help for their
computers and other related devices. We
will also set up fully operational websites,
for both private and public uses. Our
business can perform one time services, or
set up contracts for full time service which
will arrange for us to be on call in case an
emergency crises.
Target Market
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Entrepreneur Magazine suggests six markets segments as a
starting point:
-Businesses using computers
-Small entrepreneurial businesses using one or more
computers
-Small to medium sized corps using computers on networks
-Large corps seeking problem-solving assistance (troubleshooting) with specific projects
-Government agencies, corporations, and other organizations
in search of computer training
-Businesses in search of custom computer programming
services
Technology Pros will focus on the top few segments only.
With an extremely focused market strategy we hope to see
growth in our business.
Market Anylasis
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The computer repair industry has little competition so we expect to
be the most well known and successful company in the area. We
expect to be successful by fulfilling the following points.
While there are only a few computer technology businesses in the
area they are very competitive. As long as we remain reliable and
advertise well we will be extremely successful due to the need of
computer repairs.
There will be plenty of new customers in the area due to city people
coming in for summer months and weekends.
There are very few small businesses in the area that can compete
with Techno Pros affordable prices, reliable service, and
convenience. This will make us extremely successful because we will
always be the first option for customers with computer problems.
The computer business is an extremely popular business, and with
technological advances every day people will always need help
figuring out how to work and use their newest technological need s.
By using a very simple marketing approach Techno Pros will be very
successful in the computer industry.
Market Analysis Summary
Technology Pros will have an intently focused market
strategy
 1. The largest markets for Technology Pros are the
Home Office and Small Businesses. These markets have
a need for quick temporary aid that is billed at an hourly
rate. There is some business to be had, however, in the
specific contracts.
 2. There are a number of competitors in the local area,
but none are as specific as Techno Pros in their chosen
market. This will allow us to establish a foothold in our
target market, and expand.
 3. Finally, there is the growth trend of this market,
estimated to be around 9 to 10 percent growth annually
for the next decade or so.
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Strategy and Implementation
Summary
Technology Pros will focus on multiple strategies
to have a successful and progressive business.
To advertise or promote our business we will
have people give referrals, have a running
website, commercials, ads in newspapers, flyers,
and other various types of advertising.
Technology Pros will offer efficient practical
solutions to our clients, all at a less expensive
rate than our competition. One edge Technology
Pros will have over the competition will be based
on customer relations, since we are a more local
based business in the community.
Strategy Pyramid
Web
Promotion
s
Traditional
Strategies
(Newspaper, flyers,
commercials)
Networking and
Referrals
Marketing Strategy
Our marketing strategy depends mostly
on our reasonable prices combined with
our excellent service. Our services come at
a very inexpensive cost, much less than
our competitors. The average person will
find our company to be a much better
option then our competitors.
Sales Strategy
Sales strategy for Techno Pros is our
ability to please the customer. The happier
the customer, the more loyal they will be
to us and the more times they will use our
services. We offer a membership that
includes a 10% discount and first priority
treatment.
Strategic Alliance
We will form an alliance with PC Richard
and Son, similar to Geek Squad and Best
Buy. We offer our services in and
customers who come to the store looking
to fix a computer. In turn they will
promote our business in their stores. It’s
an alliance that will be very profitable for
both of us. Also we may ally with any
small business looking to set up
computers.
Web Plan Summary
It is very important for Technology Pros to
have a well planned and well maintained
website. All customers who want us
contact us or need more information on
our business will visit our website.
Web Page
View Our Web Page
Management Summary
Our overall management styles will follow
a centralized manner. Russell Utter, CEO,
will make the majority if not all the
company decisions. Minor decisions if
needed will be left to the lower
management.
Organization Chart
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Accounting/Financial Responsibilities- Russell
Utter (At times assisted by a hired accountant)
Marketing- Richard Sipala
Purchasing Resources and Needed Supplies (Car,
gas, tools, parts)- Russell Utter
Customer Relations- Richard Sipala
Equipment Manager- Marc Ernestus
At Technology Pros, we have little to no need for
other hired employees. Therefore we will split up
necessary management roles and will all visit
clients for technical assistance.
Financial Plan
The growth of Technology Pros will be
financed by profit from loyal customers
and the regular amount of work we expect
to see.
 Loans will be taken out to help buy the
company vehicle.
 If our company is advertised successfully
then we expect to see positive cash flow
and profit in our business’ first year.
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Break-Even Analysis
Initial Investment
Break-even Analysis
2011
2012
2013
Years
At Technology Pros, we have very few expenses. Our
expenses include a car, legal fees and a small amount of
tools and spare parts. All of these expenses after taxes
add up to approximately $34,290. Therefore, within the
first year or two we should have covered our initial
investment and start to make a large profit.
Milestones
May 2009 – Obtain loan and purchase
company car
 May 2009 – Purchase necessary
equipment and inventory
 May 2009 – Prepare necessary databases
and office
 June 2009 – Open business
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Long Term Plan
In the future, we will look to expand
slightly. We do not wish to expand in the
way of adding another office or business
center, but possibly by adding more
technicians to our team. We would also
have to purchase another company car,
which would cost another $26,000.
Thank You for Watching